{"id":10082,"date":"2010-07-15T13:38:32","date_gmt":"2010-07-15T11:38:32","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=10082"},"modified":"2010-07-15T13:40:35","modified_gmt":"2010-07-15T11:40:35","slug":"palabras-que-ahuyentan-a-los-clientes","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/07\/15\/palabras-que-ahuyentan-a-los-clientes\/","title":{"rendered":"Palabras que ahuyentan a los clientes"},"content":{"rendered":"

\"\"<\/p>\n

Las palabras deber\u00edan servirnos para comunicarnos, sin embargo en muchas ocasiones consiguen que nuestros clientes no nos comprendan, nos ignoren o huyan espantados.<\/p>\n

Los expertos suelen usar palabras t\u00e9cnicas,<\/strong> una jerga compleja que al resto de los mortales le suena a chino<\/strong>.<\/p>\n

A menudo este lenguaje aparece en folletos, anuncios y webs que pretenden atraer clientes, pero no lo consiguen<\/strong>.<\/p>\n

Los que nos dedicamos a Internet, solemos hablar de SEO, SEM y algunas otras cosas de las que la mayor\u00eda de la gente jam\u00e1s ha o\u00eddo mencionar.<\/p>\n

Los vendedores de coches crean webs tituladas veh\u00edculos de ocasi\u00f3n, pero la gente busca coches usados.<\/p>\n

Y los entendidos de otros sectores emplean t\u00e9rminos extranjeros o tan t\u00e9cnicos que solo se entienden entre s\u00ed.<\/p>\n

Por eso, hay expertos en comunicaci\u00f3n<\/a> que consiguen que los clientes entiendan lo que los expertos dicen y que adem\u00e1s resulte atractivo y venda<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las palabras deber\u00edan servirnos para comunicarnos, sin embargo en muchas ocasiones consiguen que nuestros clientes no nos comprendan, nos ignoren o huyan espantados.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,11],"tags":[908,807,47,695],"class_list":["post-10082","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-pymes","tag-clientes","tag-comunicacion","tag-internet","tag-web"],"yoast_head":"\nPalabras que ahuyentan a los clientes - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/07\/15\/palabras-que-ahuyentan-a-los-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palabras que ahuyentan a los clientes - 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