{"id":10875,"date":"2010-09-12T22:59:16","date_gmt":"2010-09-12T20:59:16","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=10875"},"modified":"2022-06-02T12:50:55","modified_gmt":"2022-06-02T10:50:55","slug":"los-mayores-tambien-usan-internet","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/12\/los-mayores-tambien-usan-internet\/","title":{"rendered":"Los mayores tambi\u00e9n usan Internet"},"content":{"rendered":"

\"\"<\/p>\n

Casi a diario me encuentro con empresarios y directivos de empresas que tienen m\u00e1s de cuarenta a\u00f1os y proclaman a los cuatro vientos que Internet y las nuevas tecnolog\u00edas sirven cuando los clientes son muy j\u00f3venes, pero si tienen cuarenta o m\u00e1s conviene olvidarlas.<\/p>\n

En general la relaci\u00f3n de estos empresarios y directivos con Internet y las nuevas tecnolog\u00edas se limita al correo electr\u00f3nico<\/a> y muy poco m\u00e1s y creen que todas las personas que tienen su edad o m\u00e1s se comportan de la misma manera.<\/p>\n

Podr\u00eda intentar sacarlos de su error cont\u00e1ndoles que mi padre, que supera largamente los 80, usa habitualmente los SMS para relacionarse con sus nietas y sus amigos.<\/p>\n

O que la madre de mi socia se comunica con su hija por v\u00eddeo conferencia usando Skype<\/a>.<\/p>\n

Pero podr\u00edan responderme que solo se trata de an\u00e9cdotas y quiz\u00e1 habr\u00eda que darles la raz\u00f3n.<\/p>\n

Pero hay datos irrebatibles, entre ellos, que el 47% de los usuarios de Internet de 50 a 64 a\u00f1os usan las redes sociales.<\/p>\n

Algunas importantes empresas ya saben que los mayores no solo usan Internet para entretenerse y relacionarse, sino para comprar, por eso crean exitosas campa\u00f1as destinadas a mayores de 60 a\u00f1os.<\/p>\n

Y es lo que intento explicarles a esos directivos y empresarios de m\u00e1s de cuarenta a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"

Casi a diario me encuentro con empresarios y directivos de empresas que tienen m\u00e1s de cuarenta a\u00f1os y proclaman a los cuatro vientos que Internet y las nuevas tecnolog\u00edas sirven cuando los clientes son muy … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,11],"tags":[336,271,704,47,327,390],"class_list":["post-10875","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-pymes","tag-correo-electronico","tag-empresarios","tag-empresas","tag-internet","tag-nuevas-tecnologias","tag-redes-sociales"],"yoast_head":"\nLos mayores tambi\u00e9n usan Internet - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/12\/los-mayores-tambien-usan-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los mayores tambi\u00e9n usan Internet - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Casi a diario me encuentro con empresarios y directivos de empresas que tienen m\u00e1s de cuarenta a\u00f1os y proclaman a los cuatro vientos que Internet y las nuevas tecnolog\u00edas sirven cuando los clientes son muy ... 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Los responsables de las pymes lo sabemos hace tiempo. Como tambi\u00e9n sabemos que de las famosas ayudas del\u2026","rel":"","context":"En \u00abAyudas y subvenciones\u00bb","block_context":{"text":"Ayudas y subvenciones","link":"https:\/\/www.churbayportillo.com\/blog\/category\/ayudas-y-subvenciones\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2006\/07\/raton.miniatura.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":12290,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/01\/11\/comercio-electronico-queda-mucho-por-vender\/","url_meta":{"origin":10875,"position":4},"title":"Comercio electr\u00f3nico: queda mucho por vender","author":"Jorge Churba","date":"11 enero 2011","format":false,"excerpt":"Si el comercio electr\u00f3nico no ha llegado a\u00fan a tu sector, no lo dudes, m\u00e1s pronto que tarde llegar\u00e1. Porque cada d\u00eda el p\u00fablico se acostumbra a comprar m\u00e1s productos en Internet. S\u00ed, sabemos que desde hace tiempo la gente compra viajes, libros, gadgets y art\u00edculos de inform\u00e1tica por Internet,\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"bolsa","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/01\/bolsa.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7671,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/12\/23\/en-internet-no-se-vende\/","url_meta":{"origin":10875,"position":5},"title":"‘En Internet no se vende’","author":"Jorge Churba","date":"23 diciembre 2009","format":false,"excerpt":"S\u00ed, ayer mismo un peque\u00f1o empresario me dec\u00eda: en Internet no se vende. Y no es un caso aislado, todav\u00eda hay muchos responsables de pymes que repiten la misma frase, aunque la realidad demuestre lo contrario. Lo cierto es que la mayor\u00eda de los que repiten machaconamente en Internet no\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"ruina","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/12\/ruina.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/10875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=10875"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/10875\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=10875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=10875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=10875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}