{"id":10941,"date":"2010-09-20T18:19:28","date_gmt":"2010-09-20T16:19:28","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=10941"},"modified":"2022-07-28T13:02:36","modified_gmt":"2022-07-28T11:02:36","slug":"diseno-negocio-y-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/20\/diseno-negocio-y-redes-sociales\/","title":{"rendered":"Dise\u00f1o, negocio y redes sociales"},"content":{"rendered":"

\"\"<\/p>\n

Recientemente habl\u00e1bamos de la personalizaci\u00f3n como una tendencia en auge y una excelente propuesta para enfrentarse a la crisis<\/a>. Pero la oferta de dise\u00f1os originales puede ir m\u00e1s all\u00e1, combin\u00e1ndola con las redes sociales.<\/p>\n

As\u00ed lo demuestra Threadless<\/a>, una empresa dedicada a las camisetas que tiene un innovador modelo de negocio que funciona as\u00ed:<\/p>\n

    \n
  1. Cualquiera puede enviar un dise\u00f1o.<\/li>\n
  2. M\u00e1s de un mill\u00f3n de usuarios vota cada semana sus dise\u00f1os preferidos.<\/li>\n
  3. Los dise\u00f1os ganadores se reproducen en camisetas que se venden en la web y los dise\u00f1adores reciben su pago.<\/li>\n<\/ol>\n

    Las nuevas camisetas tienen una demanada asegurada y el negocio va viento en popa.<\/p>\n

    Tanto que la empresa de ordenadores Dell est\u00e1 trabajando con Threadless para ofrecer la personalizaci\u00f3n de sus ordenadores con doce dise\u00f1os que van desde una escena de Londres a animales, por las que sus clientes pagar\u00e1n unos 65 euros extra.<\/p>\n

    Lo mismo est\u00e1 haciendo una gran empresa de chanclas y la nueva l\u00ednea creada con la ayuda de Threadless est\u00e1 resultando un exitazo.<\/p>\n

    V\u00eda Businessweek.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Recientemente habl\u00e1bamos de la personalizaci\u00f3n como una tendencia en auge y una excelente propuesta para enfrentarse a la crisis. Pero la oferta de dise\u00f1os originales puede ir m\u00e1s all\u00e1, combin\u00e1ndola con las redes sociales.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,11],"tags":[446,737,933,390],"class_list":["post-10941","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-pymes","tag-camisetas","tag-diseno","tag-negocios","tag-redes-sociales"],"yoast_head":"\nDise\u00f1o, negocio y redes sociales - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/20\/diseno-negocio-y-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1o, negocio y redes sociales - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Recientemente habl\u00e1bamos de la personalizaci\u00f3n como una tendencia en auge y una excelente propuesta para enfrentarse a la crisis. 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Eso pensaba yo esta ma\u00f1ana, al abrir un mail en el me ofrec\u00edan Tu propio sitio web profesional y sin necesidad de contratar a un dise\u00f1ador... \u00a1Result\u00f3 que\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Steve Jobs","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/02\/Steve-Jobs.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":20132,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/01\/03\/las-impresoras-3d-baratas-cambiaran-nuestros-habitos-y-nuestros-negocios\/","url_meta":{"origin":10941,"position":3},"title":"Las impresoras 3D baratas cambiar\u00e1n nuestros h\u00e1bitos y nuestros negocios","author":"Jorge Churba","date":"3 enero 2013","format":false,"excerpt":"El impresionante \u00e9xito que est\u00e1n consiguiendo las impresoras 3D en la plataforma de crowdfunding Kickstarter anticipa los cambios que est\u00e1s m\u00e1quinas tendr\u00e1n en nuestras vidas y en nuestros negocios. \u00bfQu\u00e9 es una impresora 3D? Las impresoras 3D son m\u00e1quinas capaces de producir un objeto en tres dimensiones a partir de\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4084,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/30\/el-negocio-de-la-gripe-porcina\/","url_meta":{"origin":10941,"position":4},"title":"El negocio de la gripe porcina","author":"Jorge Churba","date":"30 abril 2009","format":false,"excerpt":"Todav\u00eda no sabemos hasta d\u00f3nde llegar\u00e1 la gripe porcina, cu\u00e1ntos muertos, enfermos desdichas y tambi\u00e9n p\u00e9rdidas econ\u00f3micas provocar\u00e1. Pero, como siempre en estos casos, hay empresas y personas que est\u00e1n haciendo buenos negocios gracias a la gripe porcina. O al menos lo est\u00e1n intentando. Por supuesto entre ellas se encuentran\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12564,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/02\/09\/jornadas-sobre-oportunidades-de-negocio-en-internet\/","url_meta":{"origin":10941,"position":5},"title":"Jornadas sobre oportunidades de negocio en Internet","author":"Jorge Churba","date":"9 febrero 2011","format":false,"excerpt":"Internet ofrece importantes oportunidades de negocio que pueden ayudarte a superar la crisis. Pero para aprovecharlas, necesitas tener ciertos conocimientos b\u00e1sicos. 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