slogans<\/a>.<\/p>\nLa exposici\u00f3n al nombre de una marca de distribuci\u00f3n como Walmart, generalmente asociada al ahorro, reduce los gastos.<\/p>\n
Sin embargo, la exposici\u00f3n a su slogan – Ahorre dinero. Viva mejor- aumenta el gasto<\/strong>, afirman los autores del estudio.<\/p>\nLo mismo ocurre con otras grandes marcas de la distribuci\u00f3n.<\/p>\n
Los investigadores -de universidades de Miami, California y Hong Kong- comprobaron adem\u00e1s la disposici\u00f3n al gasto de los consumidores en una situaci\u00f3n concreta.<\/p>\n
Pidieron a dos grupos de personas que imaginaran que estaban en un centro comercial y que dijeran cu\u00e1nto estaban dispuestos a gastarse.<\/p>\n
A un grupo le propusieron marcas asociadas al ahorro.<\/p>\n
Al otro, slogans que hablaban de ahorro.<\/p>\n
Y result\u00f3 que ante las marcas, la gente estaba dispuesta a gastarse 94 d\u00f3lares, pero ante los slogans de ahorro…m\u00e1s del doble: 184 d\u00f3lares<\/strong>.<\/p>\nUn dato a tener muy en cuenta.<\/p>\n","protected":false},"excerpt":{"rendered":"
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![\"\"](\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/09\/ahorro.jpg\" "\\"Ahorro\\"")
<\/p>\n