{"id":10982,"date":"2010-09-23T16:29:41","date_gmt":"2010-09-23T14:29:41","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=10982"},"modified":"2022-06-02T10:30:26","modified_gmt":"2022-06-02T08:30:26","slug":"el-valor-de-la-diferencia","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/23\/el-valor-de-la-diferencia\/","title":{"rendered":"El valor de la diferencia"},"content":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=G5qfDv4IppM<\/p>\n<p>Frente a los numerosos empresarios que eligen hacer del <a title=\"Precios en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/precios\/\">precio<\/a> m\u00e1s bajo su mayor argumento de ventas se encuentran algunos innovadores que apuestan por la diferencia. Y ganan.<!--more--><\/p>\n<p>Para muestra basta un bot\u00f3n: en el primer semestre de 2.010, <strong>Nokia, Samsung y LG vendieron 400 millones de tel\u00e9fonos m\u00f3viles,<\/strong> frente a los solo <strong>17 millones de Appl<\/strong>e.<\/p>\n<p>Sin embargo, <strong>Apple se llev\u00f3 el 39% de las ganancias<\/strong> del sector, un 32% m\u00e1s que Nokia, Samsung y LG juntas.<\/p>\n<p>Una raz\u00f3n m\u00e1s para seguir el viejo slogan de Apple: <em>Think Different<\/em>, es decir, Piensa Diferente.<\/p>\n<p>Fuente: Fortune.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=G5qfDv4IppM Frente a los numerosos empresarios que eligen hacer del precio m\u00e1s bajo su mayor argumento de ventas se encuentran algunos innovadores que apuestan por la diferencia. Y ganan.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,10],"tags":[305,536,294,958,128],"class_list":["post-10982","post","type-post","status-publish","format-standard","hentry","category-branding","category-emprendedores","tag-diferenciacion","tag-innovacion","tag-precios","tag-slogan","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El valor de la diferencia - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/23\/el-valor-de-la-diferencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El valor de la diferencia - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"https:\/\/www.youtube.com\/watch?v=G5qfDv4IppM Frente a los numerosos empresarios que eligen hacer del precio m\u00e1s bajo su mayor argumento de ventas se encuentran algunos innovadores que apuestan por la diferencia. 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