{"id":11029,"date":"2010-09-28T19:04:12","date_gmt":"2010-09-28T17:04:12","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=11029"},"modified":"2010-09-28T19:04:12","modified_gmt":"2010-09-28T17:04:12","slug":"sitios-web-que-parecen-viejos-escaparates","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/28\/sitios-web-que-parecen-viejos-escaparates\/","title":{"rendered":"Sitios web que parecen viejos escaparates"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-11046\" title=\"Mu\u00f1eca en un escaparate.\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/09\/muneca-300x296.jpg\" alt=\"Mu\u00f1eca en un escaparate.\" width=\"300\" height=\"296\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2010\/09\/muneca-300x296.jpg 300w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2010\/09\/muneca.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Cuando era peque\u00f1o me fascinaba el escaparate de una tienda cercana que se mantuvo inmutable durante much\u00edsimos a\u00f1os. Pero creo que yo era el \u00fanico que lo observaba. Todo el barrio pasaba de largo sabiendo que all\u00ed no iba a encontrar nada interesante.<!--more--><\/p>\n<p>Mi padre y el resto de los comerciantes de los alrededores cambiaban a menudo sus escaparates y as\u00ed consegu\u00edan atraer la atenci\u00f3n de la gente. Pero en el escaparate de aquel sanatorio de mu\u00f1ecas los \u00fanicos cambios eran las telara\u00f1as y los insectos muertos que alternaban con mu\u00f1ecas desmembradas.<\/p>\n<p>Muchas webs me recuerdan a aquel escaparate de mi infancia: permanecen siempre iguales durante a\u00f1os, sin novedades, ni ofertas, sin nuevos productos ni promociones.<\/p>\n<p>Parece que ni siquiera sus propietarios les echan un vistazo.<\/p>\n<p>Y as\u00ed, dif\u00edcilmente atraigan la atenci\u00f3n de nuevos clientes.<\/p>\n<p>Porque para atraer nuevos clientes en Internet, la web tiene que renovarse, como renovaba mi padre y el resto de los comerciantes del barrio su escaparate.<\/p>\n<p>Conseguirlo est\u00e1 al alcance de las empresas que comprendan esta necesidad y est\u00e9n dispuestas a invertir en un sitio web con un buen <a title=\"El gestor de contenidos, motor de tu web\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/07\/28\/el-gestor-de-contenidos-motor-de-tu-web\/\">gestor de contenidos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando era peque\u00f1o me fascinaba el escaparate de una tienda cercana que se mantuvo inmutable durante much\u00edsimos a\u00f1os. Pero creo que yo era el \u00fanico que lo observaba. Todo el barrio pasaba de largo sabiendo &#8230; <a title=\"Sitios web que parecen viejos escaparates\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/28\/sitios-web-que-parecen-viejos-escaparates\/\" aria-label=\"Leer m\u00e1s sobre Sitios web que parecen viejos escaparates\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,1,11],"tags":[494,744,704,47,695],"class_list":["post-11029","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-general","category-pymes","tag-contenidos","tag-diseno-paginas-web","tag-empresas","tag-internet","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sitios web que parecen viejos escaparates - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/28\/sitios-web-que-parecen-viejos-escaparates\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sitios web que parecen viejos escaparates - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Cuando era peque\u00f1o me fascinaba el escaparate de una tienda cercana que se mantuvo inmutable durante much\u00edsimos a\u00f1os. Pero creo que yo era el \u00fanico que lo observaba. Todo el barrio pasaba de largo sabiendo ... 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Menos reservas Los hoteles que no dedican tiempo y dinero a sus sitios web se enfrentan a una ca\u00edda en las reservas\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Tijeras","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/02\/Tijeras.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":21299,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/12\/cinco-razones-para-celebrar-en-espana-el-dia-de-las-pequenas-empresas\/","url_meta":{"origin":11029,"position":2},"title":"Cinco razones para celebrar en Espa\u00f1a el D\u00eda de las Peque\u00f1as Empresas","author":"Jorge Churba","date":"12 abril 2013","format":false,"excerpt":"\u00a0 En los Estados Unidos celebran el S\u00e1bado de las Peque\u00f1as Empresas,\u00a0un acontecimiento creado en 2010 por American Express para promover las ventas en las pymes. 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Y no es poca cosa, parece que el vaso est\u00e1 roto. \u00a1Vamos, que vamos a tener que construirla casi desde cero! Al menos en la reuni\u00f3n se decidi\u00f3 que vamos a\u2026","rel":"","context":"En \u00abEmprendedores\u00bb","block_context":{"text":"Emprendedores","link":"https:\/\/www.churbayportillo.com\/blog\/category\/emprendedores\/"},"img":{"alt_text":"Entrada a Piscinas Gonzomar","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/11\/piscinas.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13217,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/05\/04\/consigue-colaboradores-con-gigwalk\/","url_meta":{"origin":11029,"position":4},"title":"Consigue colaboradores con Gigwalk","author":"Jorge Churba","date":"4 mayo 2011","format":false,"excerpt":"Imagina que est\u00e1s pensando en abrir un local lejos de donde te encuentras y quieres tener una primera impresi\u00f3n de la competencia. Por ejemplo, si vas a abrir un restaurante, conocer los men\u00fas que ofrecen otros locales. O si vas a abrir una zapater\u00eda, ver qu\u00e9 ofrecen los escaparates de\u2026","rel":"","context":"En \u00abEmprendedores\u00bb","block_context":{"text":"Emprendedores","link":"https:\/\/www.churbayportillo.com\/blog\/category\/emprendedores\/"},"img":{"alt_text":"Gigwalk","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/05\/Gigwalk.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":24581,"url":"https:\/\/www.churbayportillo.com\/blog\/2015\/01\/08\/tiendas-online-15-razones-para-el-fracaso\/","url_meta":{"origin":11029,"position":5},"title":"Tiendas online: 15 razones para el fracaso","author":"Jorge Churba","date":"8 enero 2015","format":false,"excerpt":"El comercio electr\u00f3nico crece imparablemente, sin embargo la mayor\u00eda de las tiendas online fracasan y se van a pique. \u00bfPor qu\u00e9? 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