{"id":11160,"date":"2010-10-06T16:38:44","date_gmt":"2010-10-06T14:38:44","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=11160"},"modified":"2010-10-06T16:38:44","modified_gmt":"2010-10-06T14:38:44","slug":"no-abusaras-de-facebook","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/06\/no-abusaras-de-facebook\/","title":{"rendered":"No abusar\u00e1s de Facebook"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1888\" title=\"Facebook \" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/facebook.jpg\" alt=\"Facebook\" width=\"143\" height=\"54\" \/>Mientras que muchas empresas ignoran las redes sociales y ni se plantean su presencia en ellas, otras se zambullen con tanto entusiasmo que acaban ahuyentando a a sus amigos en <a title=\"Facebook en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/facebook\/\">Facebook<\/a>.<!--more--><\/p>\n<p><strong>La primera raz\u00f3n para perder amigos en Facebook es publicar con demasiada frecuencia informaciones que no son importantes<\/strong>, afirma Christopher Sibona, un estudiante de la Escuela de Negocios de la Universidad de Colorado, que acaba de publicar una investigaci\u00f3n sobre <a title=\"Business School student finds top reasons for Facebook unfriending \" href=\"https:\/\/www.ucdenver.edu\/about\/newsroom\/newsreleases\/Pages\/facebookunfriending.aspx\">las razones por las que se pierden amigos<\/a> en esta red social.<\/p>\n<p>Probablemente \u00e9sta sea la primera investigaci\u00f3n de este tipo, ya que la mayor\u00eda busca entender lo contrario, es decir, las razones por las que se consiguen amigos o seguidores en las redes sociales.<\/p>\n<p>Steven Walczak, el profesor que asesor\u00f3 a Sibona en esta investigaci\u00f3n, espera que otros sigan sus pasos, porque las empresas usan cada vez m\u00e1s Facebook como una herramienta de marketing y relaci\u00f3n con los clientes y habr\u00e1 que examinar c\u00f3mo las redes sociales pueden mejorar las decisiones empresariales y sus resultados.<\/p>\n<p>Mientras se deciden a hacerlo, ya sabemos que no hay que abusar de Facebook.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mientras que muchas empresas ignoran las redes sociales y ni se plantean su presencia en ellas, otras se zambullen con tanto entusiasmo que acaban ahuyentando a a sus amigos en Facebook.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10],"tags":[908,704,220,724,390],"class_list":["post-11160","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","tag-clientes","tag-empresas","tag-facebook","tag-marketing","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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Nuestra experta, Angeles Portillo o @zanguanga siempre ha pensado que hay que lanzarse a las redes sociales sin plan y ahora Guy Kawasaki, gur\u00fa entre los gur\u00fas, le da la raz\u00f3n. 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