{"id":11280,"date":"2010-10-18T18:35:14","date_gmt":"2010-10-18T16:35:14","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=11280"},"modified":"2010-10-18T18:35:14","modified_gmt":"2010-10-18T16:35:14","slug":"tapas-contra-la-crisis","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/","title":{"rendered":"Tapas contra la crisis"},"content":{"rendered":"<p><a href=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/tapas.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11284\" title=\"tapas\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/tapas.jpg\" alt=\"tapas\" width=\"367\" height=\"152\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2010\/10\/tapas.jpg 367w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2010\/10\/tapas-300x124.jpg 300w\" sizes=\"auto, (max-width: 367px) 100vw, 367px\" \/><\/a><\/p>\n<p>La necesidad aguza el ingenio y en eso estamos o deber\u00edamos estar todos. Tambi\u00e9n los grandes cocineros a quienes la <a title=\"Crisis en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/crisis\/\">crisis<\/a> les ha hecho ver la oportunidad de negocio que hay en las <a title=\"La tapa abre mercado\" href=\"https:\/\/www.elpais.com\/articulo\/Tendencias\/tapa\/abre\/mercado\/elpeputec\/20101018elpepitdc_1\/Tes\">tapas y los gastrobares<\/a>.<!--more--><\/p>\n<p>Ellos han comprendido que en tiempos de crisis los bares de tapas son una interesante alternativa y se han lanzado a explotarla.<\/p>\n<p>Pero \u00bfsomos capaces los dem\u00e1s de ofrecer una alternativa diferente, de calidad y al alcance de muchos?<\/p>\n<p>\u00bfSomos capaces de ofrecer tapas de calidad?<\/p>\n<p><strong>Quiz\u00e1 dise\u00f1ando nuestras propias tapas seamos capaces de encontrar en la crisis una oportunidad de negocio.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La necesidad aguza el ingenio y en eso estamos o deber\u00edamos estar todos. Tambi\u00e9n los grandes cocineros a quienes la crisis les ha hecho ver la oportunidad de negocio que hay en las tapas y &#8230; <a title=\"Tapas contra la crisis\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/\" aria-label=\"Leer m\u00e1s sobre Tapas contra la crisis\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,9,10,11],"tags":[533,694,933],"class_list":["post-11280","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-pymes","tag-calidad","tag-crisis","tag-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tapas contra la crisis - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tapas contra la crisis - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"La necesidad aguza el ingenio y en eso estamos o deber\u00edamos estar todos. Tambi\u00e9n los grandes cocineros a quienes la crisis les ha hecho ver la oportunidad de negocio que hay en las tapas y ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-18T16:35:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/tapas.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#\\\/schema\\\/person\\\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Tapas contra la crisis\",\"datePublished\":\"2010-10-18T16:35:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/\"},\"wordCount\":107,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/screto.s3.amazonaws.com\\\/uploads\\\/2010\\\/10\\\/tapas.jpg\",\"keywords\":[\"calidad\",\"Crisis\",\"Negocios\"],\"articleSection\":[\"Branding\",\"Comercio electr\u00f3nico\",\"Emprendedores\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/\",\"url\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/\",\"name\":\"Tapas contra la crisis - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/screto.s3.amazonaws.com\\\/uploads\\\/2010\\\/10\\\/tapas.jpg\",\"datePublished\":\"2010-10-18T16:35:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/screto.s3.amazonaws.com\\\/uploads\\\/2010\\\/10\\\/tapas.jpg\",\"contentUrl\":\"https:\\\/\\\/screto.s3.amazonaws.com\\\/uploads\\\/2010\\\/10\\\/tapas.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2010\\\/10\\\/18\\\/tapas-contra-la-crisis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tapas contra la crisis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/churbayportillo\",\"https:\\\/\\\/x.com\\\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#\\\/schema\\\/person\\\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\\\/\\\/www.churbayportillo.com\\\/blog\"],\"url\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/author\\\/jorge\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tapas contra la crisis - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/","og_locale":"es_ES","og_type":"article","og_title":"Tapas contra la crisis - El Secreto de las Pymes que crecen","og_description":"La necesidad aguza el ingenio y en eso estamos o deber\u00edamos estar todos. Tambi\u00e9n los grandes cocineros a quienes la crisis les ha hecho ver la oportunidad de negocio que hay en las tapas y ... Leer m\u00e1s","og_url":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2010-10-18T16:35:14+00:00","og_image":[{"url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/tapas.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"Tapas contra la crisis","datePublished":"2010-10-18T16:35:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/"},"wordCount":107,"commentCount":1,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/tapas.jpg","keywords":["calidad","Crisis","Negocios"],"articleSection":["Branding","Comercio electr\u00f3nico","Emprendedores","Pymes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/","url":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/","name":"Tapas contra la crisis - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/tapas.jpg","datePublished":"2010-10-18T16:35:14+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/#primaryimage","url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/tapas.jpg","contentUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/tapas.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/18\/tapas-contra-la-crisis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Tapas contra la crisis"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":14252,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/05\/negocios-para-tiempos-de-crisis-huertos-y-gallineros-urbanos\/","url_meta":{"origin":11280,"position":0},"title":"Negocios para tiempos de crisis: huertos y gallineros urbanos","author":"Jorge Churba","date":"5 agosto 2011","format":false,"excerpt":"Debido a la crisis y al deseo de disfrutar de comida sana y de calidad, son muchas las personas en los pa\u00edses m\u00e1s ricos que han comenzado a producir sus propios alimentos hasta en pleno centro de las grandes ciudades. Este fen\u00f3meno puede ser una amenaza para algunas empresas, pero\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Jud\u00edas","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/08\/judias-mata-baja-13-dias.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4208,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/06\/no-solo-voy-a-sobrevivir-voy-a-prosperar\/","url_meta":{"origin":11280,"position":1},"title":"No s\u00f3lo voy a sobrevivir, voy a prosperar","author":"Jorge Churba","date":"6 mayo 2009","format":false,"excerpt":"Ese debe ser nuestro lema en estos tiempos de crisis, seg\u00fan Lynda M. Applegate profesora de la Escuela de Negocios de Harvard. En una interesante entrevista, Applegate dice que la clave no es pensar en reducci\u00f3n sino en crecimiento. Y ofrece otras interesantes propuestas: Las empresas que sobrevivan a la\u2026","rel":"","context":"En \u00abEmprendedores\u00bb","block_context":{"text":"Emprendedores","link":"https:\/\/www.churbayportillo.com\/blog\/category\/emprendedores\/"},"img":{"alt_text":"crecer","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/05\/crecer.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":9635,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/06\/14\/aprovechar-la-capacidad-de-adaptacion-de-las-pymes\/","url_meta":{"origin":11280,"position":2},"title":"Aprovechar la capacidad de adaptaci\u00f3n de las pymes","author":"Jorge Churba","date":"14 junio 2010","format":false,"excerpt":"Tan pronto llueve como sale el sol. La primavera, como la crisis, nos trae tiempos de incertidumbre. Tiempos en los que la capacidad de adaptaci\u00f3n de nuestras peque\u00f1as empresas nos puede permitir transformar las amenazas en oportunidades. Aprovechar los cambios de temperatura para lanzar una oferta que nos permita desprendernos\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17720,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/05\/25\/negocios-para-tiempos-de-crisis-minicasas\/","url_meta":{"origin":11280,"position":3},"title":"Negocios para tiempos de crisis: minicasas","author":"Jorge Churba","date":"25 mayo 2012","format":false,"excerpt":"Si esta crisis econ\u00f3mica fue motivada por la burbuja inmobiliaria, hay quienes piensan que un nuevo tipo de casas puede servir para superarla, por eso apuestan por viviendas min\u00fasculas, que en muchas ocasiones son ecol\u00f3gicas y transportables. La abanderada de este movimiento es la arquitecta Sarah Susanka que con su\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Mini casa","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/05\/mini-casa.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":8148,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/02\/08\/el-compromiso-del-personal-es-fundamental-para-superar-la-crisis\/","url_meta":{"origin":11280,"position":4},"title":"El compromiso del personal es fundamental para superar la crisis","author":"Jorge Churba","date":"8 febrero 2010","format":false,"excerpt":"En estos tiempos de crisis en los que mucha gente est\u00e1 buscando trabajo en Espa\u00f1a y se est\u00e1 discutiendo una reforma laboral, mantener al personal contento y comprometido no parece ser una prioridad, sin embargo podr\u00eda ser el factor clave para conseguir que una empresa supere la crisis. Esa es\u2026","rel":"","context":"En \u00abGeneral\u00bb","block_context":{"text":"General","link":"https:\/\/www.churbayportillo.com\/blog\/category\/general\/"},"img":{"alt_text":"equipo","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/02\/equipo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1156,"url":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/15\/ideas-para-superar-la-crisis-camisetas-con-historia\/","url_meta":{"origin":11280,"position":5},"title":"Ideas para superar la crisis: camisetas con historia","author":"Jorge Churba","date":"15 noviembre 2008","format":false,"excerpt":"S\u00ed son camisetas de segunda mano, pero con un valor a\u00f1adido: su propia historia. La gente dona sus camisetas usadas y con ellas entrega una historia que ha vivido con ellas. Puede ser el recuerdo de un viaje, un partido de f\u00fatbol, un amor... La que veis en la foto,\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2008\/11\/camiseta.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/11280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=11280"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/11280\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=11280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=11280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=11280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}