{"id":11382,"date":"2010-10-26T08:32:28","date_gmt":"2010-10-26T06:32:28","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=11382"},"modified":"2022-07-28T13:02:33","modified_gmt":"2022-07-28T11:02:33","slug":"el-nombre-del-exito","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/","title":{"rendered":"El nombre del \u00e9xito"},"content":{"rendered":"

\"Dominio<\/p>\n

Bautizar a tu negocio o a tu ONG<\/a> es una tarea cada d\u00eda m\u00e1s compleja porque hay que tener en cuenta que sea f\u00e1cil de recordar<\/strong> y que tenga connotaciones positivas<\/strong>, pero tambi\u00e9n que no sea una marca ya registrada<\/strong>, que el correspondiente dominio<\/a> de Internet est\u00e9 libre<\/strong> e incluso que la denominaci\u00f3n est\u00e9 libre en las principales redes sociales<\/strong>. Y para conseguirlo no basta con un poco de ingenio y mucha suerte.<\/p>\n

Piensa que solo en Internet hay alrededor de 200 pa\u00edses registrando dominio<\/strong>s y en cada uno de ellos hay miles de empresas y probablemente millones de personas tratando de hacerse con dominios interesantes. Especialmente dominios terminados en .com<\/p>\n

Seg\u00fan VeriSign, una de las mayores empresas dedicadas al registro de dominios, en el \u00faltimo a\u00f1o se registraron once millones de dominios.<\/p>\n

Y si hoy vas a bautizar a tu empresa, a tu ONG u otra organizaci\u00f3n y quieres registrar el orrespondiente dominio en Internet, comprobar\u00e1s que no es tarea sencilla, porque ya hay nada menos que 193 millones de dominios registrados<\/strong>.<\/p>\n

Por eso, hoy para encontrar el nombre del \u00e9xito no basta con un poco de ingenio y mucha suerte<\/strong>.<\/p>\n

Encontrar el nombre del \u00e9xito es una tarea compleja que requiere un trabajo profesional<\/strong>.<\/p>\n

Photo by: https:\/\/www.anna-om-line.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Bautizar a tu negocio o a tu ONG es una tarea cada d\u00eda m\u00e1s compleja porque hay que tener en cuenta que sea f\u00e1cil de recordar y que tenga connotaciones positivas, pero tambi\u00e9n que no … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,11],"tags":[458,703,704,47,122,933,390],"class_list":["post-11382","post","type-post","status-publish","format-standard","hentry","category-branding","category-pymes","tag-exito","tag-dominios","tag-empresas","tag-internet","tag-marca","tag-negocios","tag-redes-sociales"],"yoast_head":"\nEl nombre del \u00e9xito - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nombre del \u00e9xito - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Bautizar a tu negocio o a tu ONG es una tarea cada d\u00eda m\u00e1s compleja porque hay que tener en cuenta que sea f\u00e1cil de recordar y que tenga connotaciones positivas, pero tambi\u00e9n que no ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-26T06:32:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-28T11:02:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/dominio.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"El nombre del \u00e9xito\",\"datePublished\":\"2010-10-26T06:32:28+00:00\",\"dateModified\":\"2022-07-28T11:02:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/\"},\"wordCount\":224,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/dominio.jpg\",\"keywords\":[\"\u00e9xito\",\"Dominios\",\"Empresas\",\"Internet\",\"marca\",\"Negocios\",\"redes sociales\"],\"articleSection\":[\"Branding\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/\",\"name\":\"El nombre del \u00e9xito - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/dominio.jpg\",\"datePublished\":\"2010-10-26T06:32:28+00:00\",\"dateModified\":\"2022-07-28T11:02:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#primaryimage\",\"url\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/dominio.jpg\",\"contentUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/dominio.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El nombre del \u00e9xito\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El nombre del \u00e9xito - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/","og_locale":"es_ES","og_type":"article","og_title":"El nombre del \u00e9xito - El Secreto de las Pymes que crecen","og_description":"Bautizar a tu negocio o a tu ONG es una tarea cada d\u00eda m\u00e1s compleja porque hay que tener en cuenta que sea f\u00e1cil de recordar y que tenga connotaciones positivas, pero tambi\u00e9n que no ... Leer m\u00e1s","og_url":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2010-10-26T06:32:28+00:00","article_modified_time":"2022-07-28T11:02:33+00:00","og_image":[{"url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/dominio.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"El nombre del \u00e9xito","datePublished":"2010-10-26T06:32:28+00:00","dateModified":"2022-07-28T11:02:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/"},"wordCount":224,"commentCount":1,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/dominio.jpg","keywords":["\u00e9xito","Dominios","Empresas","Internet","marca","Negocios","redes sociales"],"articleSection":["Branding","Pymes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/","url":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/","name":"El nombre del \u00e9xito - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/dominio.jpg","datePublished":"2010-10-26T06:32:28+00:00","dateModified":"2022-07-28T11:02:33+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#primaryimage","url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/dominio.jpg","contentUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/10\/dominio.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/26\/el-nombre-del-exito\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"El nombre del \u00e9xito"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":14961,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/10\/05\/dominios-que-son-la-clave-del-negocio\/","url_meta":{"origin":11382,"position":0},"title":"Dominios que son la clave del negocio","author":"Jorge Churba","date":"5 octubre 2011","format":false,"excerpt":"El dominio es una pieza fundamental en los negocios en Internet. Matt Cutts, uno de los hombres de Google que m\u00e1s sabe de estos temas, opina que es mejor que un dominio con la marca que otro que contenga palabras clave. Pero no siempre es as\u00ed. Hay ocasiones en las\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"FreeConferenceCall.com","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/10\/FreeConferenceCall.com_.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":21848,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/05\/30\/la-importancia-de-tener-el-dominio-correcto\/","url_meta":{"origin":11382,"position":1},"title":"La importancia de tener el dominio correcto","author":"Jorge Churba","date":"30 mayo 2013","format":false,"excerpt":"La mayor\u00eda de las peque\u00f1as empresas considera que ha perdido oportunidades de negocio por no tener el dominio correcto. Seg\u00fan un estudio realizado por\u00a0Wakefield Research, en el que participaron 500 empresas estadounidenses con un m\u00e1ximo de cien empleados, nada menos que el 55% dijo que cre\u00eda haber perdido oportunidades de\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Dominios","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/05\/dominios.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":15874,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/27\/todo-lo-que-querias-saber-sobre-los-nuevos-dominios-de-internet\/","url_meta":{"origin":11382,"position":2},"title":"Todo lo que quer\u00edas saber sobre los nuevos dominios de Internet","author":"Jorge Churba","date":"27 diciembre 2011","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=w4NJSnUbPg4 El pr\u00f3ximo 12 de enero podr\u00e1n empezar a solicitarse los nuevos dominios de Internet que en lugar de terminar en .com, .net o .es terminen como t\u00fa quieras, incluyendo a tu marca, al producto que t\u00fa elijas o lo que se te ocurra. Pero no ser\u00e1n nada baratos, ya\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/w4NJSnUbPg4\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14032,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/07\/19\/debe-tu-empresa-registrar-un-dominio-co\/","url_meta":{"origin":11382,"position":3},"title":"\u00bfDebe tu empresa registrar un dominio .co?","author":"Jorge Churba","date":"19 julio 2011","format":false,"excerpt":"Google habr\u00eda pagado m\u00e1s de un mill\u00f3n de euros por el dominio g.co. Twitter tiene el dominio t.co. Amazon cuenta con tres dominios de una sola letra teminados en punto co. Y la incubadora de empresas 500 Startups ha anunciado que se muda de 500startups.com a 500.co. \u00bfDebe tambi\u00e9n tu\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"gpuntoco","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/07\/gpuntoco.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":21497,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/29\/como-defender-tu-marca-ante-los-nuevos-dominios-de-internet\/","url_meta":{"origin":11382,"position":4},"title":"C\u00f3mo defender tu marca ante los nuevos dominios de Internet","author":"Jorge Churba","date":"29 abril 2013","format":false,"excerpt":"Si no tomas medidas, muy pronto cualquiera podr\u00eda registrar nuevos dominios con tu marca. El problema Los nuevos dominios permiten emplear cualquier terminaci\u00f3n en lugar de las conocidas punto com, punto net o punto es, pero solo est\u00e1n al alcance de quien pague\u00a0unos 140.000\u20ac m\u00e1s una cuota anual de unos\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Defensa propia","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/defensa-propia.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13635,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/06\/20\/%c2%bfcuantos-dominios-necesito\/","url_meta":{"origin":11382,"position":5},"title":"\u00bfCu\u00e1ntos dominios necesito?","author":"Jorge Churba","date":"20 junio 2011","format":false,"excerpt":"Contar con el dominio m\u00e1s adecuado es b\u00e1sico para el \u00e9xito en Internet. Como vimos recientemente, Google aconseja que nuestro dominio debe ser la denominaci\u00f3n de nuestra marca. Pero se trata de que sea eso, nuestra denominaci\u00f3n de marca y no la forma legal de nuestra empresa. Por eso, si\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/11382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=11382"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/11382\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=11382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=11382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=11382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}