{"id":11513,"date":"2010-11-05T09:23:26","date_gmt":"2010-11-05T08:23:26","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=11513"},"modified":"2010-11-05T09:59:35","modified_gmt":"2010-11-05T08:59:35","slug":"nottingham-debe-recuperar-la-marca-robin-hood","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/05\/nottingham-debe-recuperar-la-marca-robin-hood\/","title":{"rendered":"Nottingham debe recuperar la marca Robin Hood"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11515\" title=\"Robin Hood\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/11\/Robin-Hood.jpg\" alt=\"Robin Hood\" width=\"242\" height=\"300\" \/><\/p>\n<p>Si te digo Nottingham, \u00bfen qu\u00e9 piensas? Si la respuesta es Robin Hood, est\u00e1s dando un argumento m\u00e1s a un estudio que sostiene que Nottingham tiene que recuperar la leyenda de Robin Hood para responder a las expectativas de visitantes y lugare\u00f1os.<!--more--><\/p>\n<p>Hace cinco a\u00f1os la ciudad decidi\u00f3 renovar su <a title=\"Identidad corporativa en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/category\/identidad-corporativa\/\">identidad corporativa<\/a> reemplazando al m\u00edtico h\u00e9roe por un logo que cost\u00f3 m\u00e1s de cien mil euros.<\/p>\n<p>Ahora, estudiosos de la Escuela de Negocios de la Universidad de Nottingham dicen que hay que recuperar la marca Robin Hood.<\/p>\n<blockquote><p>Tenemos una marca sin producto, explica Anita Fern\u00e1ndez Young una de las autoras de la investigaci\u00f3n. Debemos reconocer que el nombre de Robin es reconocido en todo el mundo. Y sin embargo, Nottingham y Nottinghamshire -los lugares con los que est\u00e1 asociado Robin- parecen desaparecer un poco m\u00e1s cada a\u00f1o.<\/p><\/blockquote>\n<p>El caso de Nottingham no es \u00fanico.<\/p>\n<p>En m\u00e1s de una ocasi\u00f3n se abandonan marcas conocidas en b\u00fasqueda de una identidad, supuestamente m\u00e1s actual, que no acaba de cuajar.<\/p>\n<p>Y esto le puede suceder a regiones, cuidades, empresas y productos con historia.<\/p>\n<p>Fuente: <a title=\"Bring back Robin Hood brand, says study\" href=\"https:\/\/www.nottingham.ac.uk\/News\/pressreleases\/2010\/November\/BringbackRobin.aspx\">Universidad de Nottingham<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si te digo Nottingham, \u00bfen qu\u00e9 piensas? Si la respuesta es Robin Hood, est\u00e1s dando un argumento m\u00e1s a un estudio que sostiene que Nottingham tiene que recuperar la leyenda de Robin Hood para responder &#8230; <a title=\"Nottingham debe recuperar la marca Robin Hood\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/05\/nottingham-debe-recuperar-la-marca-robin-hood\/\" aria-label=\"Leer m\u00e1s sobre Nottingham debe recuperar la marca Robin Hood\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,8],"tags":[704,447,991,122,933,457],"class_list":["post-11513","post","type-post","status-publish","format-standard","hentry","category-branding","category-identidad-corporativa","tag-empresas","tag-historia","tag-identidad-corporativa","tag-marca","tag-negocios","tag-productos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nottingham debe recuperar la marca Robin Hood - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/05\/nottingham-debe-recuperar-la-marca-robin-hood\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nottingham debe recuperar la marca Robin Hood - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Si te digo Nottingham, \u00bfen qu\u00e9 piensas? 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As\u00ed de sencillo, invertir\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":56,"url":"https:\/\/www.churbayportillo.com\/blog\/2006\/06\/27\/renovamos-la-identidad-corporativa-de-amusal\/","url_meta":{"origin":11513,"position":3},"title":"Renovamos la identidad corporativa de Amusal","author":"Churba &amp; Portillo","date":"27 junio 2006","format":false,"excerpt":"En Churba & Portillo hemos actualizado la identidad corporativa de Amusal, organizaci\u00f3n empresarial que representa a las Sociedades Laborales y otras empresas murcianas propiedad de sus trabajadores. La nueva identidad corporativa refleja el crecimiento y la consolidaci\u00f3n de Amusal, al igual que su nueva sede social y centro de formaci\u00f3n\u2026","rel":"","context":"En \u00abIdentidad corporativa\u00bb","block_context":{"text":"Identidad corporativa","link":"https:\/\/www.churbayportillo.com\/blog\/category\/identidad-corporativa\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":90,"url":"https:\/\/www.churbayportillo.com\/blog\/2006\/07\/21\/para-que-sirve-una-marca\/","url_meta":{"origin":11513,"position":4},"title":"\u00bfPara qu\u00e9 sirve una marca?","author":"Churba &amp; Portillo","date":"21 julio 2006","format":false,"excerpt":"Para identificarte. Para distinguirte de la competencia. Para generar confianza. Para vender m\u00e1s. Aqu\u00ed tienes m\u00e1s informaci\u00f3n sobre este tema.","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4604,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/23\/branding-el-toro-de-osborne-se-renueva\/","url_meta":{"origin":11513,"position":5},"title":"Branding: el toro de Osborne se renueva","author":"Jorge Churba","date":"23 mayo 2009","format":false,"excerpt":"Hace m\u00e1s de 50 a\u00f1os que Manolo Prieto creara el toro de Osbone y este s\u00edmbolo de la identidad corporativa bien hecha, ya convertido en patrimonio hist\u00f3rico y cultural, sigue dando que hablar. 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