{"id":11541,"date":"2010-11-08T09:54:09","date_gmt":"2010-11-08T08:54:09","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=11541"},"modified":"2010-11-08T09:54:09","modified_gmt":"2010-11-08T08:54:09","slug":"el-comercio-electronico-cambia-los-negocios","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/08\/el-comercio-electronico-cambia-los-negocios\/","title":{"rendered":"El comercio electr\u00f3nico cambia los negocios"},"content":{"rendered":"

\"cadena\"<\/p>\n

El comercio electr\u00f3nico elimina intermediarios. Lo viene haciendo desde hace tiempo, cuando peque\u00f1os productores agrarios, por ejemplo, comprendieron que pod\u00edan vender directamente al p\u00fablico. Pero ahora tambi\u00e9n las grandes empresas venden directamente al consumidor.<\/p>\n

Los bajos precios que pagaban los intermediarios amenazaban al negocio familiar de Federico Aparici y su mujer, Dolores Colomar. Por eso, en 1.998 apostaron por un nuevo modelo en la venta de frutas y con la ayuda de sus hijos Federico y Juan, lanzaron el primer negocio espa\u00f1ol de venta de naranjas por Internet.<\/p>\n

Desde entonces, Naranjas Lola<\/a> es un caso de \u00e9xito, digno de ser estudiado por muchas peque\u00f1as empresas que pueden encontrar en el comercio electr\u00f3nico una alternativa para evitar a los intermediarios.<\/p>\n

Pero hoy tambi\u00e9n las grandes empresas han comprendido que pueden evitar intermediarios y vender directamente al p\u00fablico.<\/p>\n

En 2.009, la compra directa en la web del fabricante ocup\u00f3 el primer lugar en el comercio electr\u00f3nico<\/a>.<\/p>\n

Grandes multinacionales como Nike<\/a> o Sony<\/a> venden sus productos a trav\u00e9s de sus propias tiendas on line.<\/p>\n

Y si trabajas en el mismo sector que estas empresas, u otras multinacionales que apuestan por la venta directa por Internet, ser\u00e1 mejor que sigas detenidamente su actividad porque puede tener importantes repercusiones en tu negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"

El comercio electr\u00f3nico elimina intermediarios. Lo viene haciendo desde hace tiempo, cuando peque\u00f1os productores agrarios, por ejemplo, comprendieron que pod\u00edan vender directamente al p\u00fablico. Pero ahora tambi\u00e9n las grandes empresas venden directamente al consumidor.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,11],"tags":[47,933,941],"class_list":["post-11541","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-pymes","tag-internet","tag-negocios","tag-tienda-on-line"],"yoast_head":"\nEl comercio electr\u00f3nico cambia los negocios - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/08\/el-comercio-electronico-cambia-los-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El comercio electr\u00f3nico cambia los negocios - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El comercio electr\u00f3nico elimina intermediarios. 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Pero si\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Cinco","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/10\/cinco.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/10\/cinco.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/10\/cinco.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/10\/cinco.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":12854,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/03\/11\/comercio-electronico-las-pymes-compran-pero-no-venden\/","url_meta":{"origin":11541,"position":2},"title":"Comercio electr\u00f3nico: las pymes compran, pero no venden","author":"Jorge Churba","date":"11 marzo 2011","format":false,"excerpt":"El comercio electr\u00f3nico es uno de los pocos sectores que est\u00e1 creciendo a pesar de la situaci\u00f3n econ\u00f3mica, sin embargo la mayor\u00eda de las peque\u00f1as empresas no recurre a \u00e9l para superar la crisis, pero compra por Internet. Seg\u00fan la Radiograf\u00eda de la pyme que acaba de publicarse: Las ventas\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10032,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/07\/09\/comercio-electronico-compramos-mas-de-lo-que-vendemos\/","url_meta":{"origin":11541,"position":3},"title":"Comercio electr\u00f3nico: compramos m\u00e1s de lo que vendemos","author":"Jorge Churba","date":"9 julio 2010","format":false,"excerpt":"La empresas espa\u00f1olas realizan m\u00e1s pedidos por Internet de los que reciben: un 18% frente a solo un 10%. La situaci\u00f3n del comercio electr\u00f3nico es incluso peor entre las pymes, que apenas si consiguen ventas a trav\u00e9s de Internet. Los datos que ofrece el \u00cdndice eEspa\u00f1a 2010 son muy elocuentes:\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/07\/mal-resultado.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14433,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/23\/comercio-electronico-es-hora-de-vender-fuera-de-espana\/","url_meta":{"origin":11541,"position":4},"title":"Comercio electr\u00f3nico: es hora de vender fuera de Espa\u00f1a","author":"Jorge Churba","date":"23 agosto 2011","format":false,"excerpt":"La empresas extranjeras han logrado penetrar profundamente en el mercado espa\u00f1ol de comercio electr\u00f3nico, a tal punto que se han hecho con el 45% de la compras que hacen los espa\u00f1oles en Internet. Sin embargo, las tiendas on line espa\u00f1olas solo venden el 15% en el extranjero. As\u00ed que estamos\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Buy now","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/08\/Buy-now.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18376,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/","url_meta":{"origin":11541,"position":5},"title":"Gu\u00eda del comercio electr\u00f3nico para pymes","author":"Jorge Churba","date":"23 julio 2012","format":false,"excerpt":"Parece mentira pero todav\u00eda el 42% de las empresas espa\u00f1olas no tiene web. Y as\u00ed se est\u00e1n perdiendo oportunidades de negocio fundamentales en tiempos de crisis. 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