{"id":11662,"date":"2010-11-15T17:39:01","date_gmt":"2010-11-15T16:39:01","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=11662"},"modified":"2010-11-15T17:39:01","modified_gmt":"2010-11-15T16:39:01","slug":"comercio-electronico-envios-gratis-la-diferencia-entre-el-exito-y-el-fracaso","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/15\/comercio-electronico-envios-gratis-la-diferencia-entre-el-exito-y-el-fracaso\/","title":{"rendered":"Comercio electr\u00f3nico: env\u00edos gratis, la diferencia entre el \u00e9xito y el fracaso"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11673\" title=\"Santa Claus\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/11\/Santa-Claus.jpg\" alt=\"Santa Claus\" width=\"400\" height=\"305\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2010\/11\/Santa-Claus.jpg 400w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2010\/11\/Santa-Claus-300x228.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>El coste del <a title=\"Los env\u00edos, el gran problema del comercio electr\u00f3nico\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/07\/02\/los-envios-el-gran-problema-del-comercio-electronico\/\">env\u00edo<\/a> a menudo determina si un cliente compra o no en tu tienda on line. Dos factores contribuyen a ello: el coste real del env\u00edo y la horrible sensaci\u00f3n que provoca en todos los compradores un coste extra.<!--more--><\/p>\n<p>Por eso, al comenzar la campa\u00f1a de Navidad, la m\u00e1s importante del a\u00f1o para muchos sitios de comercio electr\u00f3nico, es tan importante tener muy clara la pol\u00edtica de env\u00edos.<\/p>\n<p>Ofrecer env\u00edos gratis puede ser la diferencia entre el \u00e9xito y el fracaso.<\/p>\n<p>Por eso, echa cuentas y encuentra la forma para ofrecer env\u00edos gratis.<\/p>\n<p>No te arrepentir\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El coste del env\u00edo a menudo determina si un cliente compra o no en tu tienda on line. Dos factores contribuyen a ello: el coste real del env\u00edo y la horrible sensaci\u00f3n que provoca en &#8230; <a title=\"Comercio electr\u00f3nico: env\u00edos gratis, la diferencia entre el \u00e9xito y el fracaso\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/15\/comercio-electronico-envios-gratis-la-diferencia-entre-el-exito-y-el-fracaso\/\" aria-label=\"Leer m\u00e1s sobre Comercio electr\u00f3nico: env\u00edos gratis, la diferencia entre el \u00e9xito y el fracaso\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[659,551,941],"class_list":["post-11662","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","tag-gratis","tag-navidad","tag-tienda-on-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comercio electr\u00f3nico: env\u00edos gratis, la diferencia entre el \u00e9xito y el fracaso - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/15\/comercio-electronico-envios-gratis-la-diferencia-entre-el-exito-y-el-fracaso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comercio electr\u00f3nico: env\u00edos gratis, la diferencia entre el \u00e9xito y el fracaso - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El coste del env\u00edo a menudo determina si un cliente compra o no en tu tienda on line. 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