{"id":11810,"date":"2010-11-26T11:10:27","date_gmt":"2010-11-26T10:10:27","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=11810"},"modified":"2022-09-02T11:02:39","modified_gmt":"2022-09-02T09:02:39","slug":"que-vende-tu-empresa","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/26\/que-vende-tu-empresa\/","title":{"rendered":"\u00bfQu\u00e9 vende tu empresa?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11821\" title=\"Interrogaci\u00f3n\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/11\/interrogacion.jpg\" alt=\"Interrogaci\u00f3n\" width=\"350\" height=\"350\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2010\/11\/interrogacion.jpg 350w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2010\/11\/interrogacion-150x150.jpg 150w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2010\/11\/interrogacion-300x300.jpg 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>En la calle suele ser evidente lo que cada empresa ofrece, sin embargo no siempre ocurre lo mismo en Internet.<!--more--><\/p>\n<p>A nadie se le ocurre montar en la calle una tienda que oculte los <a title=\"Productos en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/productos\/\">productos<\/a> que vende.<\/p>\n<p>Pero muchas empresas lo hacen en Internet.<\/p>\n<p>A veces por destacar el servicio y otras por tratar de diferenciarse, a menudo esconden lo principal: el producto a vender.<\/p>\n<p>En el blog de Google, <a title=\"C\u00f3mo convertir a los visitantes en compradores\" href=\"https:\/\/adwords-es.googleblog.com\/2010\/10\/como-convertir-los-visitantes-en.html\">Dentro de AdWords<\/a> lo explican muy claramente:<\/p>\n<blockquote><p>La clave para convertir a los usuarios en clientes es que encuentren lo que buscan f\u00e1cilmente.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>En la calle suele ser evidente lo que cada empresa ofrece, sin embargo no siempre ocurre lo mismo en Internet.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,11],"tags":[908,704,41,996,47,457],"class_list":["post-11810","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-pymes","tag-clientes","tag-empresas","tag-google","tag-google-adwords","tag-internet","tag-productos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 vende tu empresa? 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Porque Google ha anunciado que\u00a0 que est\u00e1\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Google Merchant Center","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/02\/merchant_center_logo.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":407,"url":"https:\/\/www.churbayportillo.com\/blog\/2008\/05\/09\/como-funciona-adwords\/","url_meta":{"origin":11810,"position":1},"title":"C\u00f3mo funciona Adwords","author":"Angeles Portillo","date":"9 mayo 2008","format":false,"excerpt":"Ahora que muchas Pymes y aut\u00f3nomos podemos aprovechar la famosa campa\u00f1a de los 50 euros de Google para probar Adwords y promocionarnos, atraer tr\u00e1fico a nuestra web y vender m\u00e1s, recomendamos ver este v\u00eddeo para comprender c\u00f3mo funciona este tipo de publicidad. 06GnqSSG9y4 Lo hemos visto en Ayuda Blogger.","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25781,"url":"https:\/\/www.churbayportillo.com\/blog\/2018\/05\/17\/dia-de-internet-doce-anos-de-este-blog-y-un-regalito-para-tu-negocio\/","url_meta":{"origin":11810,"position":2},"title":"D\u00eda de Internet, doce a\u00f1os de este blog  y un regalito para tu negocio","author":"Jorge Churba","date":"17 mayo 2018","format":false,"excerpt":"El D\u00eda de Internet es tambi\u00e9n el d\u00eda del cumplea\u00f1os de este blog: ya hace nada menos que doce a\u00f1os desde que publicamos nuestra primera entrada en El Secreto de las Pymes que Crecen, por eso queremos celebrarlo contigo y con tu negocio con un regalo muy especial, un regalo\u2026","rel":"","context":"En \u00abNuestros trabajos\u00bb","block_context":{"text":"Nuestros trabajos","link":"https:\/\/www.churbayportillo.com\/blog\/category\/nuestros-trabajos\/"},"img":{"alt_text":"Cup\u00f3n Google AdWords","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2018\/05\/Cupon-AdWords.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2018\/05\/Cupon-AdWords.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2018\/05\/Cupon-AdWords.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2018\/05\/Cupon-AdWords.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":11713,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/19\/la-culpa-no-es-de-la-competencia\/","url_meta":{"origin":11810,"position":3},"title":"La culpa no es de la competencia","author":"Jorge Churba","date":"19 noviembre 2010","format":false,"excerpt":"\u00bfPor qu\u00e9 tu web no vende? \u00bfEst\u00e1 tu competencia empleando malas artes para conseguir que fracases? \u00bfSe trata de un oscuro complot? Son muchos los anunciantes que emplean el sistema de publicidad Google Adwords que no consiguen buenos resultados y est\u00e1n convencidos de que su competencia se dedica a hacer\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"malo","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/11\/malo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":17169,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/04\/18\/google-vende-posicionamiento-en-google\/","url_meta":{"origin":11810,"position":4},"title":"Google vende posicionamiento en Google","author":"Jorge Churba","date":"18 abril 2012","format":false,"excerpt":"Con anuncios como el que ves sobre estas l\u00edneas Google est\u00e1 ofreciendo posicionamiento en su buscador. Al verlo yo tambi\u00e9n dud\u00e9 sobre su autenticidad, tanto porque parece contradecir lo que la empresa siempre ha proclamado como por su redacci\u00f3n, pero en estos d\u00edas aparecen muchos anuncios similares, con enlaces a\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Posicionamiento en Google","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/04\/posicionamiento-en-google.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14944,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/10\/04\/publicidad-on-line-los-anuncios-con-marca-venden-mas\/","url_meta":{"origin":11810,"position":5},"title":"Publicidad on line: los anuncios con marca venden m\u00e1s","author":"Jorge Churba","date":"4 octubre 2011","format":false,"excerpt":"Los anuncios con nombres de marcas en que aparecen en buscadores de Internet, como Google, atraen m\u00e1s clicks y venden m\u00e1s que los anuncios que emplean t\u00e9rminos gen\u00e9ricos. 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