{"id":11896,"date":"2010-12-02T12:19:05","date_gmt":"2010-12-02T11:19:05","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=11896"},"modified":"2023-01-19T12:19:30","modified_gmt":"2023-01-19T11:19:30","slug":"google-posicionamiento-y-reputacion-digital","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/12\/02\/google-posicionamiento-y-reputacion-digital\/","title":{"rendered":"Google: posicionamiento y reputaci\u00f3n digital"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2522\" title=\"Google\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg\" alt=\"Google\" width=\"150\" height=\"63\" \/>Google es el paradigma del \u00e9xito en Internet. Para conseguirlo ha ofrecido siempre servicios de primera calidad, empezando por las b\u00fasquedas. Pero adem\u00e1s siempre ha hecho gala de sus valores.<\/p>\n<p>Su lema, Don&#8217;t be evil es decir <strong>No seas malo<\/strong>, es la base de su <a title=\"Google Code of Conduct\" href=\"https:\/\/abc.xyz\/investor\/\">c\u00f3digo de conducta<\/a>.<!--more--><\/p>\n<p>Y continuamente quiere demostrar que esta frase rige su trabajo.<\/p>\n<p>Acaba de hacerlo cambiando su algoritmo.<\/p>\n<p>Y lo ha hecho para demostrar que ser malo no lleva al \u00e9xito, al menos si de Google depende.<\/p>\n<p>Sucede que una empresa empez\u00f3 a posicionarse mejor en los resultados de b\u00fasqueda de Google impulsada por las quejas de los consumidores.<\/p>\n<p>As\u00ed consigui\u00f3 atraer a una clienta con la que se comport\u00f3 fatal y la historia lleg\u00f3 al <a title=\"A Bully Finds a Pulpit on the Web\" href=\"https:\/\/web.archive.org\/web\/20211126044904\/https:\/\/www.nytimes.com\/2010\/11\/28\/business\/28borker.html?_r=2&amp;pagewanted=all\">New York Times<\/a>.<\/p>\n<p>Google reaccion\u00f3 <a title=\"Being bad to your customers is bad for business\" href=\"https:\/\/googleblog.blogspot.com\/2010\/12\/being-bad-to-your-customers-is-bad-for.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+blogspot%2FMKuf+%28Official+Google+Blog%29&amp;utm_content=Google+International\">cambiando su algoritmo<\/a> para que tenga en cuenta las malas experiencias de los consumidores y as\u00ed evitar favorecer a los malos.<\/p>\n<p>As\u00ed que recuerda, <strong>Google tambi\u00e9n tiene en cuenta la reputaci\u00f3n digital en sus resultados de b\u00fasqueda<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google es el paradigma del \u00e9xito en Internet. Para conseguirlo ha ofrecido siempre servicios de primera calidad, empezando por las b\u00fasquedas. Pero adem\u00e1s siempre ha hecho gala de sus valores. Su lema, Don&#8217;t be evil &#8230; <a title=\"Google: posicionamiento y reputaci\u00f3n digital\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/12\/02\/google-posicionamiento-y-reputacion-digital\/\" aria-label=\"Leer m\u00e1s sobre Google: posicionamiento y reputaci\u00f3n digital\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,11,13],"tags":[458,41,47,879,695],"class_list":["post-11896","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-pymes","category-responsabilidad-social","tag-exito","tag-google","tag-internet","tag-posicionamiento-web","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google: posicionamiento y reputaci\u00f3n digital - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/12\/02\/google-posicionamiento-y-reputacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google: posicionamiento y reputaci\u00f3n digital - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Google es el paradigma del \u00e9xito en Internet. Para conseguirlo ha ofrecido siempre servicios de primera calidad, empezando por las b\u00fasquedas. Pero adem\u00e1s siempre ha hecho gala de sus valores. Su lema, Don&#8217;t be evil ... 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Del cambio de algoritmo de Google que favorecer\u00e1 el posicionamiento en sus resultados de b\u00fasqueda de las webs m\u00f3viles,\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Para m\u00f3vil","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/03\/Para-movil.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/03\/Para-movil.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/03\/Para-movil.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/03\/Para-movil.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":14302,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/10\/internet-posicionamiento-vs-publicidad\/","url_meta":{"origin":11896,"position":4},"title":"Internet: posicionamiento vs. publicidad","author":"Jorge Churba","date":"10 agosto 2011","format":false,"excerpt":"Dos fuentes fundamentales para obtener tr\u00e1fico para nuestra web son el posicionamiento org\u00e1nico y las campa\u00f1as de publicidad en Google AdWords, pero \u00bfhay competencia entre ambas? \u00bfMe interesa invertir al mismo tiempo en publicidad y en posicionamiento? \u00bfQu\u00e9 pasa si dejo de anunciarme? \u00bfConseguir\u00e9 con el posicionamiento org\u00e1nico reemplazar las\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Posicionamiento-AdWords","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/08\/Posicionamiento-AdWords.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":24772,"url":"https:\/\/www.churbayportillo.com\/blog\/2015\/03\/12\/usabilidad-clave-del-exito\/","url_meta":{"origin":11896,"position":5},"title":"Usabilidad, clave del \u00e9xito","author":"Jorge Churba","date":"12 marzo 2015","format":false,"excerpt":"\u00bfPor qu\u00e9 la usabilidad es clave para el \u00e9xito en Internet? Tienes la mejor prueba ante tus ojos. Te lo vamos a demostrar muy r\u00e1pidamente: \u00bfQu\u00e9 es la usabilidad? 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