{"id":12050,"date":"2010-12-17T12:30:31","date_gmt":"2010-12-17T11:30:31","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=12050"},"modified":"2010-12-17T12:30:31","modified_gmt":"2010-12-17T11:30:31","slug":"primera-carrera-de-coches-que-se-gana-en-twitter","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/12\/17\/primera-carrera-de-coches-que-se-gana-en-twitter\/","title":{"rendered":"Primera carrera de coches que se gana en Twitter"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12063\" title=\"Tweet Race\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/12\/Tweet-Race.jpg\" alt=\"Tweet Race\" width=\"257\" height=\"218\" \/><\/p>\n<p><a title=\"Twitter en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/twitter\/\">Twitter<\/a> es el combustible de esta carrera creada por Mercedes-Benz en los Estados Unidos y anunciada en su p\u00e1gina de <a title=\"MB en Facebook\" href=\"https:\/\/www.facebook.com\/mercedesbenzusa?v=app_171625276202183\">Facebook<\/a>.<!--more--><\/p>\n<p>Todo el mundo est\u00e1 invitado a participar en la primera carrera del mundo impulsada por Twitter o <em>The World\u2019s First Twitter-Fueled Race<\/em> de la que se har\u00e1 un spot de un minuto que se emitir\u00e1 en televisi\u00f3n durante la Super Bowl, el mayor acontecimiento deportivo de los Estados Unidos.<\/p>\n<p>Los candidatos a participar deben enviar un v\u00eddeo. Entre todos ellos se seleccionar\u00e1n ocho personas en cuatro equipos que partir\u00e1n desde cuatro ciudades americanas -Nueva York, Chicago, Los Angeles y Tampa- a bordo de cuatro Mercedes hacia la sede de la Super Bowl.<\/p>\n<p>Por lo que sabemos, ganar\u00e1 el equipo que obtenga m\u00e1s apoyos en Twitter y Facebook, aunque a\u00fan no han sido publicadas las normas de la competici\u00f3n, que se dar\u00e1n a conocer en el <a title=\"MBtweetraceHQ\" href=\"https:\/\/twitter.com\/MBtweetraceHQ\">Twitter del director de la carrera<\/a>.<\/p>\n<p>El premio ser\u00e1 un Mercedes Coup\u00e9 Clase C.<\/p>\n<p>Si todav\u00eda hay quien piensa que las <a title=\"Redes sociales en Twitter\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/redes-sociales\/\">redes sociales<\/a> y especialmente Twitter no sirven para promocionar productos de alta gama, ser\u00e1 mejor que siga esta campa\u00f1a.<\/p>\n<p>V\u00eda <a title=\"Mercedes Promo Seeks \u201cTwitter-Savvy\u201d Drivers\" href=\"https:\/\/mashable.com\/2010\/12\/16\/mercedes-promo-seeks-twitter-savvy-drivers\/\">Mashable<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter es el combustible de esta carrera creada por Mercedes-Benz en los Estados Unidos y anunciada en su p\u00e1gina de Facebook.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[220,390,139],"class_list":["post-12050","post","type-post","status-publish","format-standard","hentry","category-branding","tag-facebook","tag-redes-sociales","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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