{"id":12331,"date":"2011-01-14T11:55:56","date_gmt":"2011-01-14T10:55:56","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=12331"},"modified":"2022-06-02T10:28:32","modified_gmt":"2022-06-02T08:28:32","slug":"comercio-electronico-los-mayores-tambien-son-clientes","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/01\/14\/comercio-electronico-los-mayores-tambien-son-clientes\/","title":{"rendered":"Comercio electr\u00f3nico: los mayores tambi\u00e9n son clientes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12335\" title=\"mayores\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/01\/mayores.jpg\" alt=\"mayores\" width=\"450\" height=\"304\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/01\/mayores.jpg 450w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/01\/mayores-300x202.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>Son muchos los responsables de empresas y tambi\u00e9n los emprendedores que creen que Internet es cosa de chicos y por lo tanto el <a title=\"Comercio electr\u00f3nico en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/comercio-electronico\/\">comercio el\u00e9ctronico<\/a> solo puede estar dirigido a los m\u00e1s j\u00f3venes. Pero est\u00e1n equivocados.<!--more--><\/p>\n<p>Acaba de presentarse el estudio La sociedad de la informaci\u00f3n en Espa\u00f1a 2010, elaborado por la Fundaci\u00f3n Telef\u00f3nica, que ha puesto la lupa en la gente que tiene entre 45 y 64 a\u00f1os y \u00a1oh sorpresa! resulta que es el sector de poblaci\u00f3n que m\u00e1s est\u00e1 creciendo el uso de Internet para operaciones bancarias, uso del libro electr\u00f3nico o uso de internet m\u00f3vil.<\/p>\n<p>As\u00ed que si tus productos est\u00e1n dirigidos a este sector de poblaci\u00f3n, dedica un rato a leer el estudio y comprobar\u00e1s que los mayores ya est\u00e1n en Internet y que atender a sus necesidades en la red puede ser un buen negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son muchos los responsables de empresas y tambi\u00e9n los emprendedores que creen que Internet es cosa de chicos y por lo tanto el comercio el\u00e9ctronico solo puede estar dirigido a los m\u00e1s j\u00f3venes. Pero est\u00e1n &#8230; <a title=\"Comercio electr\u00f3nico: los mayores tambi\u00e9n son clientes\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/01\/14\/comercio-electronico-los-mayores-tambien-son-clientes\/\" aria-label=\"Leer m\u00e1s sobre Comercio electr\u00f3nico: los mayores tambi\u00e9n son clientes\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9,10,11],"tags":[908,374],"class_list":["post-12331","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-pymes","tag-clientes","tag-sociedad-de-la-informacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comercio electr\u00f3nico: los mayores tambi\u00e9n son clientes - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/01\/14\/comercio-electronico-los-mayores-tambien-son-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comercio electr\u00f3nico: los mayores tambi\u00e9n son clientes - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Son muchos los responsables de empresas y tambi\u00e9n los emprendedores que creen que Internet es cosa de chicos y por lo tanto el comercio el\u00e9ctronico solo puede estar dirigido a los m\u00e1s j\u00f3venes. Pero est\u00e1n ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2011\/01\/14\/comercio-electronico-los-mayores-tambien-son-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-14T10:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T08:28:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/01\/mayores.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/01\\\/14\\\/comercio-electronico-los-mayores-tambien-son-clientes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/01\\\/14\\\/comercio-electronico-los-mayores-tambien-son-clientes\\\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#\\\/schema\\\/person\\\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Comercio electr\u00f3nico: los mayores tambi\u00e9n son clientes\",\"datePublished\":\"2011-01-14T10:55:56+00:00\",\"dateModified\":\"2022-06-02T08:28:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/01\\\/14\\\/comercio-electronico-los-mayores-tambien-son-clientes\\\/\"},\"wordCount\":165,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/01\\\/14\\\/comercio-electronico-los-mayores-tambien-son-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/screto.s3.amazonaws.com\\\/uploads\\\/2011\\\/01\\\/mayores.jpg\",\"keywords\":[\"clientes\",\"sociedad de la informaci\u00f3n\"],\"articleSection\":[\"Comercio electr\u00f3nico\",\"Emprendedores\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/01\\\/14\\\/comercio-electronico-los-mayores-tambien-son-clientes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/01\\\/14\\\/comercio-electronico-los-mayores-tambien-son-clientes\\\/\",\"url\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/01\\\/14\\\/comercio-electronico-los-mayores-tambien-son-clientes\\\/\",\"name\":\"Comercio electr\u00f3nico: los mayores tambi\u00e9n son clientes - 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El estudio realizado por este instituto en el tercer trimestre de 2010 muestra una mejora de la confianza del consumidor a pesar del aumento de los\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"carrito de la compra","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2006\/07\/carrito.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":19992,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/12\/20\/del-comercio-electronico-a-los-locales-en-la-calle\/","url_meta":{"origin":12331,"position":2},"title":"Del comercio electr\u00f3nico a los locales en la calle","author":"Jorge Churba","date":"20 diciembre 2012","format":false,"excerpt":"Las grandes empresas del comercio de toda la vida hace tiempo han lanzado sus sitios de comercio electr\u00f3nico, pero ahora en los Estados Unidos est\u00e1 sucediendo lo contrario: empresas de comercio electr\u00f3nico que abren locales comerciales, pero lo hacen de una manera innovadora y diferente. Un ilustrativo art\u00edculo del New\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"De compras","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/12\/de-compras.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11473,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/03\/en-2-009-el-comercio-electronico-crecio-casi-un-16\/","url_meta":{"origin":12331,"position":3},"title":"En 2.009 el comercio electr\u00f3nico creci\u00f3 casi un 16%","author":"Jorge Churba","date":"3 noviembre 2010","format":false,"excerpt":"Hay muy pocos sectores en Espa\u00f1a que hayan crecido en plena crisis. Uno de ellos es el comercio electr\u00f3nico realizado entre empresas y consumidores, B2C, o lo que tradicionalmente se ha llamado venta al p\u00fablico. 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