{"id":12366,"date":"2011-01-19T17:39:33","date_gmt":"2011-01-19T16:39:33","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=12366"},"modified":"2022-06-02T10:22:41","modified_gmt":"2022-06-02T08:22:41","slug":"marketing-pide-consejos-a-los-consumidores","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/01\/19\/marketing-pide-consejos-a-los-consumidores\/","title":{"rendered":"Marketing: pide consejos a los consumidores"},"content":{"rendered":"

La gente se siente m\u00e1s pr\u00f3xima a las empresas<\/a> y ONG que les piden consejo. Porque el consejo crea un v\u00ednculo de familiaridad entre el consumidor y la organizaci\u00f3n, que facilita que el primero compre o haga una donaci\u00f3n.<\/p>\n

Pero atenci\u00f3n, la gente sabe cuando una empresa es sincera<\/strong> y cuando no lo es.<\/p>\n

La gente detecta cuando pides consejo simplemente para venderles algo<\/strong>.<\/p>\n

Y entonces te da la espalda<\/strong>.<\/p>\n

As\u00ed lo ha comprobado una investigaci\u00f3n publicada en The Journal of Consumer Research.<\/p>\n","protected":false},"excerpt":{"rendered":"

La gente se siente m\u00e1s pr\u00f3xima a las empresas y ONG que les piden consejo. Porque el consejo crea un v\u00ednculo de familiaridad entre el consumidor y la organizaci\u00f3n, que facilita que el primero compre … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10],"tags":[704,724],"class_list":["post-12366","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","tag-empresas","tag-marketing"],"yoast_head":"\nMarketing: pide consejos a los consumidores - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/01\/19\/marketing-pide-consejos-a-los-consumidores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: pide consejos a los consumidores - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"La gente se siente m\u00e1s pr\u00f3xima a las empresas y ONG que les piden consejo. 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Seguir estos consejos te ayudar\u00e1 a conseguirlos: Herramienta: es fundamental usar\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Probando","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/10\/Probando.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/10\/Probando.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/10\/Probando.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/10\/Probando.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":5759,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/08\/03\/marketing-los-productos-y-su-entorno\/","url_meta":{"origin":12366,"position":1},"title":"Marketing: los productos y su entorno","author":"Jorge Churba","date":"3 agosto 2009","format":false,"excerpt":"A veces juzgamos a un producto por lo que lo rodea. 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