comercio electr\u00f3nico<\/a> no para de crecer, pero pocos comerciantes de toda la vida se plantean aprovechar esta oportunidad. Sin embargo, merece la pena que lo hagan.<\/p>\nEs cierto que pasar del comercio tradicional al electr\u00f3nico no es tarea sencilla. Pero puede hacerse y merece la pena intentarlo.<\/p>\n
Por dos razones fundamentales: el comercio electr\u00f3nico tiene cada vez m\u00e1s clientes y sus costes son mucho menores que una tienda en la calle.<\/p>\n
Pero hay otra raz\u00f3n de peso que un comerciante de toda la vida deber\u00eda tener en cuenta. Se trata de conservar su gran baza, su ventaja competitiva. Me refiero al trato personalizado, al consejo al cliente.<\/p>\n
Porque el trato personalizado tambi\u00e9n puede ofrecerse en el comercio electr\u00f3nico usando el tel\u00e9fono, el chat, el correo electr\u00f3nico y las redes sociales.<\/p>\n
Y ese puede ser el rasgo diferencial que asegure el \u00e9xito del peque\u00f1o comercio electr\u00f3nico.<\/p>\n","protected":false},"excerpt":{"rendered":"
Todo parece indicar que el peque\u00f1o comercio en Espa\u00f1a est\u00e1 al borde de la extinci\u00f3n. Las ventas no dejan de caer, los alquileres siguen por las nubes y cada d\u00eda se cierran m\u00e1s locales. Mientras … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,11],"tags":[458,908,69,390,128],"class_list":["post-12497","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-pymes","tag-exito","tag-clientes","tag-espana","tag-redes-sociales","tag-ventas"],"yoast_head":"\nEl comercio electr\u00f3nico, una alternativa de futuro para el peque\u00f1o comercio - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/02\/01\/el-comercio-electronico-una-alternativa-de-futuro-para-el-pequeno-comercio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El comercio electr\u00f3nico, una alternativa de futuro para el peque\u00f1o comercio - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Todo parece indicar que el peque\u00f1o comercio en Espa\u00f1a est\u00e1 al borde de la extinci\u00f3n. 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Aprender\u00e1s a: Obtener la informaci\u00f3n de las ventas por cada producto. Identificar palabras clave. Conocer las ganancias totales. Saber el valor\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/xMapnDaE57U\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15705,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/12\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\/","url_meta":{"origin":12497,"position":2},"title":"En EE.UU. el comercio electr\u00f3nico marca un nuevo r\u00e9cord","author":"Jorge Churba","date":"12 diciembre 2011","format":false,"excerpt":"El comienzo de la temporada navide\u00f1a marca un nuevo r\u00e9cord de ventas para el comercio electr\u00f3nico en los Estados Unidos, con un aumento de las ventas del 15%. Y hoy, Green Monday o Lunes Verde, podr\u00eda conseguirse otro r\u00e9cord m\u00e1s. Seg\u00fan datos ofrecidos por comScore, los primeros 39 d\u00edas de\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Santa Claus","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/12\/Santa-Claus.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13344,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/05\/19\/comercio-electronico-en-ee-uu-casi-la-mitad-de-las-ventas-incluyen-envio-gratis\/","url_meta":{"origin":12497,"position":3},"title":"Comercio electr\u00f3nico: en EE. UU. casi la mitad de las ventas incluyen env\u00edo gratis","author":"Jorge Churba","date":"19 mayo 2011","format":false,"excerpt":"Hace tiempo que venimos insistiendo en la importancia de ofrecer env\u00edos gratis en las tiendas on line. Y cada vez hay m\u00e1s evidencias que lo demuestran. En los Estados Unidos, en el \u00faltimo trimestre de 2010, que inclu\u00eda la campa\u00f1a de Navidad, los env\u00edos gratis impulsaron el crecimiento de las\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"env\u00edo","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/05\/envio.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":19992,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/12\/20\/del-comercio-electronico-a-los-locales-en-la-calle\/","url_meta":{"origin":12497,"position":4},"title":"Del comercio electr\u00f3nico a los locales en la calle","author":"Jorge Churba","date":"20 diciembre 2012","format":false,"excerpt":"Las grandes empresas del comercio de toda la vida hace tiempo han lanzado sus sitios de comercio electr\u00f3nico, pero ahora en los Estados Unidos est\u00e1 sucediendo lo contrario: empresas de comercio electr\u00f3nico que abren locales comerciales, pero lo hacen de una manera innovadora y diferente. 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![\"Caja](\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/01\/Caja-registradora.jpg\" "\\"Caja")
Todo parece indicar que el peque\u00f1o comercio en Espa\u00f1a est\u00e1 al borde de la extinci\u00f3n. Las ventas no dejan de caer, los alquileres siguen por las nubes y cada d\u00eda se cierran m\u00e1s locales.<\/p>\n