{"id":12854,"date":"2011-03-11T13:39:39","date_gmt":"2011-03-11T12:39:39","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=12854"},"modified":"2022-06-02T09:51:09","modified_gmt":"2022-06-02T07:51:09","slug":"comercio-electronico-las-pymes-compran-pero-no-venden","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/03\/11\/comercio-electronico-las-pymes-compran-pero-no-venden\/","title":{"rendered":"Comercio electr\u00f3nico: las pymes compran, pero no venden"},"content":{"rendered":"<p>El <a title=\"Comercio electr\u00f3nico en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/comercio-electronico\/\">comercio electr\u00f3nico<\/a> es uno de los pocos sectores que est\u00e1 creciendo a pesar de la situaci\u00f3n econ\u00f3mica, sin embargo la mayor\u00eda de las peque\u00f1as empresas no recurre a \u00e9l para superar la crisis, pero compra por Internet.<\/p>\n<p>Seg\u00fan la <a title=\"Radiograf\u00eda de la pyme 2011\" href=\"https:\/\/www.sage.es\/sage\/temporal\/radiografiadelapyme2011\/default.aspx?utm_source=urlg&amp;utm_campaign=radiografiapyme2011\">Radiograf\u00eda de la pyme<\/a> que acaba de publicarse:<!--more--><\/p>\n<p>Las ventas del 72,89% de las pymes han bajado.<\/p>\n<p>Los beneficios del 72,89% de las peque\u00f1as y medianas empresas han disminuido.<\/p>\n<p>Sin embargo,<\/p>\n<p><strong>S<\/strong><strong>olo el 9,1% de las peque\u00f1as y medianas empresas cuenta con una tienda on line.<\/strong><\/p>\n<p><strong>El 44,4% de las pymes no cuenta siquiera con una web<\/strong>.<\/p>\n<p>Pero<\/p>\n<p>El 53, 54% de las pymes ha comprado por Internet.<\/p>\n<p><strong>Lo que demuestra que hay muchas oportunidades de negocio en Internet para quienes est\u00e9n dispuestos a aprovecharlas.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico es uno de los pocos sectores que est\u00e1 creciendo a pesar de la situaci\u00f3n econ\u00f3mica, sin embargo la mayor\u00eda de las peque\u00f1as empresas no recurre a \u00e9l para superar la crisis, pero &#8230; <a title=\"Comercio electr\u00f3nico: las pymes compran, pero no venden\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/03\/11\/comercio-electronico-las-pymes-compran-pero-no-venden\/\" aria-label=\"Leer m\u00e1s sobre Comercio electr\u00f3nico: las pymes compran, pero no venden\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,11],"tags":[694,47,993,941,128,695],"class_list":["post-12854","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-pymes","tag-crisis","tag-internet","tag-pymes","tag-tienda-on-line","tag-ventas","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comercio electr\u00f3nico: las pymes compran, pero no venden - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/03\/11\/comercio-electronico-las-pymes-compran-pero-no-venden\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comercio electr\u00f3nico: las pymes compran, pero no venden - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El comercio electr\u00f3nico es uno de los pocos sectores que est\u00e1 creciendo a pesar de la situaci\u00f3n econ\u00f3mica, sin embargo la mayor\u00eda de las peque\u00f1as empresas no recurre a \u00e9l para superar la crisis, pero ... 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Porque solo en Espa\u00f1a once millones de personas compran a trav\u00e9s de Internet y fuera de sus fronteras hay muchos m\u00e1s potenciales compradores para\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Carrito de la compra","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/07\/carrito-de-la-compra1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":10032,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/07\/09\/comercio-electronico-compramos-mas-de-lo-que-vendemos\/","url_meta":{"origin":12854,"position":1},"title":"Comercio electr\u00f3nico: compramos m\u00e1s de lo que vendemos","author":"Jorge Churba","date":"9 julio 2010","format":false,"excerpt":"La empresas espa\u00f1olas realizan m\u00e1s pedidos por Internet de los que reciben: un 18% frente a solo un 10%. La situaci\u00f3n del comercio electr\u00f3nico es incluso peor entre las pymes, que apenas si consiguen ventas a trav\u00e9s de Internet. Los datos que ofrece el \u00cdndice eEspa\u00f1a 2010 son muy elocuentes:\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/07\/mal-resultado.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6647,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/08\/los-clientes-esperan-en-internet\/","url_meta":{"origin":12854,"position":2},"title":"Los clientes esperan en Internet","author":"Jorge Churba","date":"8 octubre 2009","format":false,"excerpt":"Parece mentira, pero en plena crisis hay clientes que quieren comprar y no encuentran quien les venda. Est\u00e1n ah\u00ed en Internet, esperando encontrar miles de productos diferentes y quieren comprarlos de manera f\u00e1cil, r\u00e1pida y c\u00f3moda. Pero las empresas no consiguen satisfacer su demanda. El comercio electr\u00f3nico no crece m\u00e1s\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/10\/esperando.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":19130,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/25\/casi-el-85-de-las-pymes-espanolas-no-vende-en-internet\/","url_meta":{"origin":12854,"position":3},"title":"Casi el 85% de las pymes espa\u00f1olas no vende en Internet","author":"Jorge Churba","date":"25 septiembre 2012","format":false,"excerpt":"El comercio electr\u00f3nico es una asignatura pendiente para las pymes espa\u00f1olas, ya que el 84,9% de las peque\u00f1as y medianas empresas espa\u00f1olas no vende a trav\u00e9s de Internet y el 54,7% no realiza compras online. Son datos del Estudio sobre seguridad y continuidad de negocio en la PYME espa\u00f1ola que\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Estudio sobre la seguridad en las pymes","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/09\/estudio-seguridad-pymes.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4272,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/09\/mas-publicidad-en-internet\/","url_meta":{"origin":12854,"position":4},"title":"M\u00e1s publicidad en Internet","author":"Jorge Churba","date":"9 mayo 2009","format":false,"excerpt":"La publicidad en Internet sigue comi\u00e9ndole el terreno a otros medios: en 2009 un 70% de los anunciantes aumentar\u00e1 su inversi\u00f3n en publicidad on line pero dedicar\u00e1 menos dinero al resto de medios. Esta tendencia es producto de los buenos resultados que la publicidad en Internet ofrece. Un dato que\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Google","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11473,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/03\/en-2-009-el-comercio-electronico-crecio-casi-un-16\/","url_meta":{"origin":12854,"position":5},"title":"En 2.009 el comercio electr\u00f3nico creci\u00f3 casi un 16%","author":"Jorge Churba","date":"3 noviembre 2010","format":false,"excerpt":"Hay muy pocos sectores en Espa\u00f1a que hayan crecido en plena crisis. Uno de ellos es el comercio electr\u00f3nico realizado entre empresas y consumidores, B2C, o lo que tradicionalmente se ha llamado venta al p\u00fablico. 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