{"id":12983,"date":"2011-03-29T14:16:47","date_gmt":"2011-03-29T12:16:47","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=12983"},"modified":"2022-06-02T10:14:47","modified_gmt":"2022-06-02T08:14:47","slug":"comercio-electronico-pagos-envios-y-devoluciones","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/03\/29\/comercio-electronico-pagos-envios-y-devoluciones\/","title":{"rendered":"Comercio electr\u00f3nico: pagos, env\u00edos y devoluciones"},"content":{"rendered":"

\"Pago<\/p>\n

En Espa\u00f1a, los consumidores tienen siete d\u00edas para devolver los productos comprados en tiendas on line. Sin embargo, esto pronto podr\u00eda cambiar, ya que la pr\u00f3xima directiva europea de derechos del consumidor podr\u00eda extender este plazo a dos semanas.<\/p>\n

Y en caso de que el comerciante no informe al cliente de que puede devolver el producto, el plazo en el que \u00e9ste podr\u00e1 ser devuelto se extender\u00eda a un a\u00f1o.<\/p>\n

En cuanto a los env\u00edos, el plazo m\u00e1ximo de entrega ser\u00eda de 30 d\u00edas, pasados los cuales el comprador tendr\u00eda derecho a anular la compra.<\/p>\n

Y si la compra supera los 40\u20ac, el vendedor deber\u00eda asumir los gastos de env\u00edo.<\/p>\n

Sin embargo, el texto definitivo de la norma deber\u00e1 ser acordado por la Euroc\u00e1mara y el Consejo Europeo, lo que tardar\u00e1 unos meses.<\/p>\n

A primera vista, la nueva norma podr\u00eda significar un freno para el desarrollo del comercio electr\u00f3nico, debido al aumento de los costes.<\/p>\n

Pero, por otro lado contribuir\u00e1 a generar m\u00e1s confianza entre los consumidores, algo positivo para todas las empresas con tiendas on line.<\/p>\n

Adem\u00e1s, el pago de los env\u00edos es a menudo el factor que determina si un cliente hace o no una compra y pueden marcar la diferencia entre el \u00e9xito y el fracaso en una tienda on line<\/a>.<\/p>\n

La nueva norma se aproxima bastante a un modelo de mucho \u00e9xito en los Estados Unidos, el de Zappos<\/a>.<\/p>\n

Esta tienda on line, dedicada, sobre todo, a la venta de zapatos ofrece un a\u00f1o de plazo para las devoluciones y env\u00edos gratis, tanto para compras como para devoluciones.<\/p>\n

M\u00e1s informaci\u00f3n<\/p>\n","protected":false},"excerpt":{"rendered":"

En Espa\u00f1a, los consumidores tienen siete d\u00edas para devolver los productos comprados en tiendas on line. Sin embargo, esto pronto podr\u00eda cambiar, ya que la pr\u00f3xima directiva europea de derechos del consumidor podr\u00eda extender este … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[458,135,704,69,47,941],"class_list":["post-12983","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","tag-exito","tag-confianza","tag-empresas","tag-espana","tag-internet","tag-tienda-on-line"],"yoast_head":"\nComercio electr\u00f3nico: pagos, env\u00edos y devoluciones - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/03\/29\/comercio-electronico-pagos-envios-y-devoluciones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comercio electr\u00f3nico: pagos, env\u00edos y devoluciones - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"En Espa\u00f1a, los consumidores tienen siete d\u00edas para devolver los productos comprados en tiendas on line. 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Seg\u00fan datos ofrecidos por comScore, los primeros 39 d\u00edas de\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Santa Claus","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/12\/Santa-Claus.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3179,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/06\/comercio-electronico-crece-en-espana-pero-esta-muy-por-debajo-de-la-media-europea\/","url_meta":{"origin":12983,"position":2},"title":"Comercio electr\u00f3nico: crece en Espa\u00f1a pero est\u00e1 muy por debajo de la media europea","author":"Jorge Churba","date":"6 marzo 2009","format":false,"excerpt":"Seg\u00fan un informe de la Comisi\u00f3n Europea, solo un 20% de los espa\u00f1oles ha comprado productos o servicios a trav\u00e9s de Internet para uso privado durante el \u00faltimo a\u00f1o. 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Esto confirma\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"carrito de la compra","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2006\/07\/carrito.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14433,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/23\/comercio-electronico-es-hora-de-vender-fuera-de-espana\/","url_meta":{"origin":12983,"position":3},"title":"Comercio electr\u00f3nico: es hora de vender fuera de Espa\u00f1a","author":"Jorge Churba","date":"23 agosto 2011","format":false,"excerpt":"La empresas extranjeras han logrado penetrar profundamente en el mercado espa\u00f1ol de comercio electr\u00f3nico, a tal punto que se han hecho con el 45% de la compras que hacen los espa\u00f1oles en Internet. Sin embargo, las tiendas on line espa\u00f1olas solo venden el 15% en el extranjero. As\u00ed que estamos\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Buy now","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/08\/Buy-now.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":8300,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/02\/22\/el-comercio-electronico-en-europa-amenazado\/","url_meta":{"origin":12983,"position":4},"title":"El comercio electr\u00f3nico en Europa amenazado","author":"Jorge Churba","date":"22 febrero 2010","format":false,"excerpt":"Desde junio, tener una tienda en la calle podr\u00eda ser requisito indispensable para abrir una tienda on line. La agencia Reuters informa que ha tenido acceso un proyecto de reglamento elaborado por la Comisi\u00f3n Europea que autorizar\u00eda a los proveedores a exigir a los distribuidores tener una tienda en la\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/02\/Peligro.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":10493,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/08\/12\/razones-para-abrir-una-tienda-on-line\/","url_meta":{"origin":12983,"position":5},"title":"Razones para abrir una tienda on line","author":"Jorge Churba","date":"12 agosto 2010","format":false,"excerpt":"En los \u00faltimos cuatro trimestres, es decir en plena crisis, el comercio electr\u00f3nico en Espa\u00f1a bati\u00f3 r\u00e9cords. M\u00e1s a\u00fan, las compras realizadas dentro de Espa\u00f1a subieron un 58,5% alcanzando una facturaci\u00f3n 715,23 millones de euros. Son datos de la Comisi\u00f3n Nacional del Mercado de Valores (CMT) a los que hay\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/01\/carrito-de-la-compra.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/12983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=12983"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/12983\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=12983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=12983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=12983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}