{"id":13357,"date":"2011-05-20T11:35:33","date_gmt":"2011-05-20T09:35:33","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=13357"},"modified":"2022-09-02T11:03:15","modified_gmt":"2022-09-02T09:03:15","slug":"videos-promocionados-en-youtube","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/05\/20\/videos-promocionados-en-youtube\/","title":{"rendered":"V\u00eddeos promocionados en YouTube"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13365 alignleft\" title=\"YouTube\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/05\/YouTube.png\" alt=\"YouTube\" width=\"98\" height=\"39\" \/><\/p>\n<p>Los v\u00eddeos promocionados en YouTube pueden resultar una interesante forma de publicidad en Internet, m\u00e1s ahora que se implantar\u00e1 un nuevo sistema de tarificaci\u00f3n.<\/p>\n<p><!--more-->Aqu\u00ed tienes unos datos muy ilustrativos:<\/p>\n<ul>\n<li>El 82% de los internautas espa\u00f1oles ve v\u00eddeos on line.<\/li>\n<li>En marzo 2011 m\u00e1s de 19 millones de internautas espa\u00f1oles vieron 3.000 millones de v\u00eddeos en Internet.<\/li>\n<li>YouTube es lugar que m\u00e1s espectadores de v\u00eddeo atrae: casi 17 millones de personas le dedicaron m\u00e1s de tres horas por mes.<\/li>\n<\/ul>\n<p>Por eso, resulta interesante tener v\u00eddeos promocionados de tu empresa en YouTube.<\/p>\n<p>Porque constituyen un medio efectivo y popular que permite a los anunciantes atraer usuarios hacia un determinado contenido de v\u00eddeo en YouTube.<\/p>\n<p>Con este sistema, las empresas pueden promocionar v\u00eddeos en YouTube que aparecen mientras el usuario busca o ve otros v\u00eddeos.<\/p>\n<p><strong>Nuevo sistema de tarificaci\u00f3n<\/strong><\/p>\n<p>Hasta ahora, los v\u00eddeos promocionados funcionaban con el sistema de coste por clic (CPC), es decir, se utilizaba un sistema parecido al de los anuncios de b\u00fasqueda de <a title=\"AdWords en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/adwords\/\">AdWords<\/a>, seg\u00fan el cual los anunciantes deb\u00edan pagar cada vez que un usuario hac\u00eda clic en un anuncio de v\u00eddeo promocionado.<\/p>\n<p>A partir del 25 de mayo Google implantar\u00e1 un nuevo sistema de tarificaci\u00f3n, empleando el sistema de coste por visualizaci\u00f3n (CPV).<\/p>\n<p>Lo que significa que el anunciante solo deber\u00e1 pagar cuando un usuario haga clic en un anuncio de v\u00eddeo promocionado y <strong>empiece a ver el\u00a0 v\u00eddeo<\/strong> destacado, acci\u00f3n que se registrar\u00e1 como una visualizaci\u00f3n.<\/p>\n<p>Fuentes: <a title=\"M\u00e1s de 19 millones de internautas espa\u00f1oles vieron los 3.000 millones de videos online en Marzo 2011\" href=\"https:\/\/www.comscore.com\/esl\/Press_Events\/Press_Releases\/2011\/5\/Mas_de_19_millones_de_internautas_espanoles_vieron_los_3000_millones_de_videos_online_en_Marzo_2011\">ComScore<\/a> y <a title=\"Cambio en el precio de los v\u00eddeos promocionados: el valor de la visualizaci\u00f3n\" href=\"https:\/\/adwords-es.googleblog.com\/2011\/05\/cambio-en-el-precio-de-los-videos.html\">Dentro de AdWords<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los v\u00eddeos promocionados en YouTube pueden resultar una interesante forma de publicidad en Internet, m\u00e1s ahora que se implantar\u00e1 un nuevo sistema de tarificaci\u00f3n.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,9,10,11],"tags":[800,704,41,996,47,716,714,880],"class_list":["post-13357","post","type-post","status-publish","format-standard","hentry","category-blogs","category-comercio-electronico","category-emprendedores","category-pymes","tag-adwords","tag-empresas","tag-google","tag-google-adwords","tag-internet","tag-publicidad","tag-publicidad-en-internet","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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