{"id":13536,"date":"2011-06-09T13:00:35","date_gmt":"2011-06-09T11:00:35","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=13536"},"modified":"2022-06-02T10:14:46","modified_gmt":"2022-06-02T08:14:46","slug":"aprovecha-los-errores-de-las-grandes-marcas-en-twitter","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/06\/09\/aprovecha-los-errores-de-las-grandes-marcas-en-twitter\/","title":{"rendered":"Aprovecha los errores de las grandes marcas en Twitter"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13545\" title=\"Twitter\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg\" alt=\"Twitter\" width=\"360\" height=\"247\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/06\/twitter.jpg 360w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/06\/twitter-300x205.jpg 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>Las grandes marcas espa\u00f1olas no lo est\u00e1n haciendo bien en <a title=\"Twitter en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/twitter\/\">Twitter<\/a>, lo que representa una oportunidad para que las pymes se relacionen con sus clientes.<!--more--><\/p>\n<p>El estudio Twitter Engage que analiz\u00f3 la actividad de 75 grandes empresas espa\u00f1olas revela que<\/p>\n<ul>\n<li>El 68% de las marcas analizadas est\u00e1 presente en Twitter.<\/li>\n<li>Pero solo el 35% usa Twitter para relacionarse con los clientes.<\/li>\n<li>La mayor\u00eda de las grandes empresas se limita comunicar su propio contenido.<\/li>\n<li>Un 33% nunca ha respondido a otros usuarios.<\/li>\n<li>M\u00e1s de 3 de cada 10 grandes empresas espa\u00f1olas no sigue a ning\u00fan usuario.<\/li>\n<\/ul>\n<p>Es decir, la grandes empresas no aprovechan la oportunidad que ofrece Twitter para tratarse de t\u00fa a t\u00fa con las personas.<\/p>\n<p>Por eso, como el propio estudio dice, si tu empresa todav\u00eda no est\u00e1 e Twitter pi\u00e9nsatelo porque Twitter ya no es una tendencia sino parte de la realidad espa\u00f1ola.<\/p>\n<p>Y si tu empresa es peque\u00f1a o mediana puede adaptarse a los cambios con m\u00e1s rapidez y facilidad que las grandes compa\u00f1\u00edas, conversando de t\u00fa a t\u00fa con las personas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las grandes marcas espa\u00f1olas no lo est\u00e1n haciendo bien en Twitter, lo que representa una oportunidad para que las pymes se relacionen con sus clientes.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,11],"tags":[908,704,706,69,122,993,139,695],"class_list":["post-13536","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-pymes","tag-clientes","tag-empresas","tag-empresas-espanolas","tag-espana","tag-marca","tag-pymes","tag-twitter","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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La monarqu\u00eda brit\u00e1nica nos cuenta que el 13 de julio a las once habr\u00e1 cambio de\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/07\/twitter.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13373,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/05\/23\/twitter-la-revolucion\/","url_meta":{"origin":13536,"position":3},"title":"Twitter, la revoluci\u00f3n","author":"Jorge Churba","date":"23 mayo 2011","format":false,"excerpt":"Gracias al movimiento #15M mucha gente se enter\u00f3 de la existencia de Twitter. Otros que lo hab\u00edan o\u00eddo nombrar pero no lo usaban, se abrieron una cuenta. Y la noticias se llenaron de trending topics y hashtags. 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