{"id":13716,"date":"2011-06-27T08:10:24","date_gmt":"2011-06-27T06:10:24","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=13716"},"modified":"2011-06-27T08:10:24","modified_gmt":"2011-06-27T06:10:24","slug":"que-informacion-debe-haber-en-la-web-de-tu-empresa","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/06\/27\/que-informacion-debe-haber-en-la-web-de-tu-empresa\/","title":{"rendered":"\u00bfQu\u00e9 informaci\u00f3n debe haber en la web de tu empresa?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13725\" title=\"Interrogaci\u00f3n\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/interrogacion.jpg\" alt=\"Interrogaci\u00f3n\" width=\"300\" height=\"199\" \/><\/p>\n<p>A menudo se intenta que el sitio web contenga toda la informaci\u00f3n posible sobre la empresa: qui\u00e9nes somos, nuestra historia, qu\u00e9 hacemos, c\u00f3mo lo hacemos, qu\u00e9 herramientas usamos&#8230; Pero, \u00bfes ese el objetivo de la web? \u00bfTiene la web corporativa que ofrecer toda la informaci\u00f3n sobre la empresa o tiene que vender?<!--more--><\/p>\n<p>Sup\u00f3n que que est\u00e1s buscando por Internet un producto o servicio, digamos por ejemplo un sistema de alarma para tu comercio.<\/p>\n<p>Si no eres un experto en el tema, buscar\u00e1s que las webs te informen:<\/p>\n<ul>\n<li>\u00bfEs seguro el sistema o basta que los ladrones corten la luz para que deje de funcionar?<\/li>\n<li>\u00bfGraba im\u00e1genes?<\/li>\n<li> \u00bfAvisa a la polic\u00eda?<\/li>\n<li>\u00bfEstudian mi caso y me ofrecen una soluci\u00f3n?<\/li>\n<\/ul>\n<p>Pero si en lugar de encontrar esta informaci\u00f3n, te encuentras con:<\/p>\n<ul>\n<li>Qui\u00e9nes somos<\/li>\n<li>Nuestra historia<\/li>\n<li>Qu\u00e9 hacemos<\/li>\n<li>C\u00f3mo lo hacemos<\/li>\n<li>Qu\u00e9 herramientas usamos<\/li>\n<li>Nuestros valores<\/li>\n<\/ul>\n<p>\u00bfQu\u00e9 har\u00edas?<\/p>\n<p>La mayor\u00eda de la gente, buscar\u00eda sencillamente otra empresa que le ofrezca las soluciones que necesita.<\/p>\n<p>Por eso, la web de tu empresa debe ofrecer lo que tu cliente potencial est\u00e1 buscando: soluciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A menudo se intenta que el sitio web contenga toda la informaci\u00f3n posible sobre la empresa: qui\u00e9nes somos, nuestra historia, qu\u00e9 hacemos, c\u00f3mo lo hacemos, qu\u00e9 herramientas usamos&#8230; Pero, \u00bfes ese el objetivo de la &#8230; <a title=\"\u00bfQu\u00e9 informaci\u00f3n debe haber en la web de tu empresa?\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/06\/27\/que-informacion-debe-haber-en-la-web-de-tu-empresa\/\" aria-label=\"Leer m\u00e1s sobre \u00bfQu\u00e9 informaci\u00f3n debe haber en la web de tu empresa?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,11],"tags":[47,695],"class_list":["post-13716","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-pymes","tag-internet","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 informaci\u00f3n debe haber en la web de tu empresa? - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/06\/27\/que-informacion-debe-haber-en-la-web-de-tu-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 informaci\u00f3n debe haber en la web de tu empresa? - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"A menudo se intenta que el sitio web contenga toda la informaci\u00f3n posible sobre la empresa: qui\u00e9nes somos, nuestra historia, qu\u00e9 hacemos, c\u00f3mo lo hacemos, qu\u00e9 herramientas usamos&#8230; Pero, \u00bfes ese el objetivo de la ... 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