![\"\"](\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/11\/bolsas-reutilizables.jpg\" "\\"Bolsas")
<\/p>\n<\/p>\n
Los grandes distribuidores apuestan cada vez m\u00e1s por la ecolog\u00eda. Wal-Mart ha anunciado su primera compra sustancial de energ\u00eda e\u00f3lica en EE UU.<\/p>\n
La energ\u00eda e\u00f3lica suministrar\u00e1 hasta el 15% de la carga de energ\u00eda total del minorista en aproximadamente 360 tiendas de Tejas y otras instalaciones.<\/p>\n
La acci\u00f3n de Wal-Mart muestra que la tecnolog\u00eda baja en carb\u00f3n es cada vez m\u00e1s competitiva y a largo plazo es una estrategia de negocio victoriosa, dijo Andr\u00e9s Aulisi, director de mercados y programa de la empresa en el World Resources Institute. El enfoque inteligente e innovador de Wal-Mart deber\u00eda ser usado m\u00e1s extensamente, agreg\u00f3.<\/p><\/blockquote>\n
En Espa\u00f1a, Eroski lanz\u00f3 tres tipos de bolsas reutilizables en cuatro tiendas, donde se distribuyeron m\u00e1s de 10.000 bolsas reutilizables. Los clientes que optaron por esta iniciativa tuvieron un descuento de 0,05 euros en su compra.<\/p>\n
Dia inaugur\u00f3 su primera tienda ecosostenible que reduce en un 25% el consumo energ\u00e9tico. En ella, usan bolsas reutilizables y est\u00e1n trabajando para usar bolsas de tela.<\/p>\n
Y mientras tanto, \u00bfqu\u00e9 hacen las pymes?<\/p>\n
Hay pymes hiperconcienciadas, que hacen de la ecolog\u00eda el coraz\u00f3n de su negocio.<\/p>\n
Otras se pasan a la ecolog\u00eda cuando la normativa las empuja.<\/p>\n
Pero la mayor\u00eda, ni siquiera se plantea que lo verde vende. Y es una pena.<\/p>\n
Porque en la ecolog\u00eda hay oportunidades de negocio. Porque vender productos ecol\u00f3gicos es una apuesta de futuro.<\/p>\n
Adem\u00e1s, en plena crisis cuando encontrar financiaci\u00f3n para cualquier proyecto parece una tarea imposible, hay quien est\u00e1 dispuesto a financiar proyectos verdes.<\/p>\n
Fuentes: Wal-Mart<\/a> y Expansi\u00f3n<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
Los grandes distribuidores apuestan cada vez m\u00e1s por la ecolog\u00eda. Wal-Mart ha anunciado su primera compra sustancial de energ\u00eda e\u00f3lica en EE UU.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,10,1,13],"tags":[989,724,729,715,837,993,329,995],"class_list":["post-1395","post","type-post","status-publish","format-standard","hentry","category-branding","category-emprendedores","category-general","category-responsabilidad-social","tag-branding","tag-marketing","tag-marketing-ecologico","tag-marketing-y-publicidad","tag-oportunidades-de-negocio","tag-pymes","tag-responsabilidad-ambiental","tag-responsabilidad-social"],"yoast_head":"\n
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A tal punto llega la cosa, que enga\u00f1an a los propios expertos. Le sucedi\u00f3 a Scot Case, de la consultora medioambiental TerraChoice, que declar\u00f3 ante la C\u00e1mara de\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":475,"url":"https:\/\/www.churbayportillo.com\/blog\/2008\/08\/04\/marketing-ecologico\/","url_meta":{"origin":1395,"position":2},"title":"Marketing ecol\u00f3gico","author":"Jorge Churba","date":"4 agosto 2008","format":false,"excerpt":"\u00bfQu\u00e9 es el marketing ecol\u00f3gico? \u00bfPara qu\u00e9 sirve el marketing ecol\u00f3gico? \u00bfVender\u00e9 m\u00e1s si digo que mi producto ayuda a conservar el medio ambiente? Este interesante art\u00edculo de Consumer, que conocimos v\u00eda men\u00e9ame, responde a \u00e9stas y otras preguntas. 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