{"id":14243,"date":"2011-08-04T14:12:44","date_gmt":"2011-08-04T12:12:44","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=14243"},"modified":"2022-06-02T10:14:08","modified_gmt":"2022-06-02T08:14:08","slug":"google-se-siente-una-empresa-pequena-y-tu","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/","title":{"rendered":"Google se siente una empresa peque\u00f1a, \u00bfy t\u00fa?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2522\" title=\"Google\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg\" alt=\"Google\" width=\"150\" height=\"63\" \/><\/p>\n<p><a title=\"Google en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/google\/\">Google<\/a> es una empresa enorme y exitosa, sin embargo se siente peque\u00f1a, mientras que muchas peque\u00f1as empresas tratan de actuar como si fueran grandes. \u00bfCon cu\u00e1l de estas actitudes te identificas?<!--more--><\/p>\n<p>As\u00ed es la cultura de Google:<\/p>\n<blockquote><p>Aunque Google ha experimentado un notable crecimiento desde su fundaci\u00f3n en 1998, seguimos sinti\u00e9ndonos como una empresa peque\u00f1a.<\/p><\/blockquote>\n<p>Lo que se refleja en la forma de trabajar y actuar:<\/p>\n<blockquote><p>Nuestro compromiso con la innovaci\u00f3n se basa en que todo el mundo se sienta con la libertad de compartir opiniones e ideas. Cada empleado de Google desempe\u00f1a varias funciones y todos ellos aportan su grano de arena.<\/p><\/blockquote>\n<p>Y en la comunicaci\u00f3n interna:<\/p>\n<blockquote><p>Debido a que consideramos que todos los empleados contribuyen al \u00e9xito de Google por           igual, nadie se lo piensa a la hora de plantear cualquier pregunta directamente a Larry o           a Sergey (los fundadores) en las reuniones de los viernes ni de hacer un buen remate a cualquier directivo           en la cancha de voleybol.<\/p><\/blockquote>\n<p>\u00bfPodr\u00eda tu empresa decir algo as\u00ed?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google es una empresa enorme y exitosa, sin embargo se siente peque\u00f1a, mientras que muchas peque\u00f1as empresas tratan de actuar como si fueran grandes. \u00bfCon cu\u00e1l de estas actitudes te identificas?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11],"tags":[458,704,41,536],"class_list":["post-14243","post","type-post","status-publish","format-standard","hentry","category-pymes","tag-exito","tag-empresas","tag-google","tag-innovacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google se siente una empresa peque\u00f1a, \u00bfy t\u00fa? - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google se siente una empresa peque\u00f1a, \u00bfy t\u00fa? - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Google es una empresa enorme y exitosa, sin embargo se siente peque\u00f1a, mientras que muchas peque\u00f1as empresas tratan de actuar como si fueran grandes. \u00bfCon cu\u00e1l de estas actitudes te identificas?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-04T12:12:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T08:14:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Google se siente una empresa peque\u00f1a, \u00bfy t\u00fa?\",\"datePublished\":\"2011-08-04T12:12:44+00:00\",\"dateModified\":\"2022-06-02T08:14:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/\"},\"wordCount\":186,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg\",\"keywords\":[\"\u00e9xito\",\"Empresas\",\"Google\",\"Innovaci\u00f3n\"],\"articleSection\":[\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/\",\"name\":\"Google se siente una empresa peque\u00f1a, \u00bfy t\u00fa? - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg\",\"datePublished\":\"2011-08-04T12:12:44+00:00\",\"dateModified\":\"2022-06-02T08:14:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#primaryimage\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google se siente una empresa peque\u00f1a, \u00bfy t\u00fa?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google se siente una empresa peque\u00f1a, \u00bfy t\u00fa? - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/","og_locale":"es_ES","og_type":"article","og_title":"Google se siente una empresa peque\u00f1a, \u00bfy t\u00fa? - El Secreto de las Pymes que crecen","og_description":"Google es una empresa enorme y exitosa, sin embargo se siente peque\u00f1a, mientras que muchas peque\u00f1as empresas tratan de actuar como si fueran grandes. \u00bfCon cu\u00e1l de estas actitudes te identificas?","og_url":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2011-08-04T12:12:44+00:00","article_modified_time":"2022-06-02T08:14:08+00:00","og_image":[{"url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"Google se siente una empresa peque\u00f1a, \u00bfy t\u00fa?","datePublished":"2011-08-04T12:12:44+00:00","dateModified":"2022-06-02T08:14:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/"},"wordCount":186,"commentCount":4,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg","keywords":["\u00e9xito","Empresas","Google","Innovaci\u00f3n"],"articleSection":["Pymes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/","url":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/","name":"Google se siente una empresa peque\u00f1a, \u00bfy t\u00fa? - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg","datePublished":"2011-08-04T12:12:44+00:00","dateModified":"2022-06-02T08:14:08+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#primaryimage","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/04\/google-se-siente-una-empresa-pequena-y-tu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google se siente una empresa peque\u00f1a, \u00bfy t\u00fa?"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":11643,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/12\/el-exito-de-la-empresa-depende-de-internet\/","url_meta":{"origin":14243,"position":0},"title":"El \u00e9xito de la empresa depende de Internet","author":"Jorge Churba","date":"12 noviembre 2010","format":false,"excerpt":"Si sientes que ni el gobierno ni los bancos apoyan a tu empresa, no est\u00e1s solo: nada menos que el 91% de las pymes opinan igual, seg\u00fan un estudio reciente. Ante esta situaci\u00f3n de crisis econ\u00f3mica y falta de apoyo, Internet puede ser la salida. Tanto que El 80% del\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Internet","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/11\/internet.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14122,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/07\/26\/10-principios-de-google-aplicables-a-otras-empresas\/","url_meta":{"origin":14243,"position":1},"title":"10 principios de Google aplicables a otras empresas","author":"Jorge Churba","date":"26 julio 2011","format":false,"excerpt":"Google, la todopoderosa empresa de Internet, articula su filosof\u00eda empresarial en diez sencillos principios. Son tan simples que algunos parecen verdades de perogrullo, pero han servido para regir la actividad de una empresa enorme y exitosa. Veamos estos diez principios de Google: Piensa en el usuario y lo dem\u00e1s vendr\u00e1\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Google","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14066,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/07\/21\/en-estados-unidos-google-ofrecera-tarjetas-de-credito-a-los-anunciantes\/","url_meta":{"origin":14243,"position":2},"title":"En Estados Unidos Google ofrecer\u00e1 tarjetas de cr\u00e9dito a los anunciantes","author":"Jorge Churba","date":"21 julio 2011","format":false,"excerpt":"Google sabe que en los Estados Unidos las peque\u00f1as y medianas empresas -pymes- carecen de fondos para invertir en campa\u00f1as de publicidad on line en fechas de gran consumo, como el D\u00eda de San Valent\u00edn o Halloween. Para remediarlo, les empezar\u00e1 a ofrecer una tarjeta de cr\u00e9dito que solo podr\u00e1\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Tarjeta Google","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/07\/Tarjeta-Google.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":15305,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/11\/07\/realmente-google-se-siente-amenzado\/","url_meta":{"origin":14243,"position":3},"title":"\u00bfRealmente Google se siente amenazado?","author":"Jorge Churba","date":"7 noviembre 2011","format":false,"excerpt":"Google se defiende ante un comit\u00e9 contra el monopolio del senado de los Estados Unidos argumentando que no es tan fuerte como parece, que se siente amenazado y que nuevos competidores est\u00e1n cambiando la forma en la que hacemos nuestras b\u00fasquedas en Internet. En constante evoluci\u00f3n En una carta al\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Carta de Google al senado","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/11\/Carta-de-Google-al-senado.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":20843,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/03\/04\/por-que-necesitas-todo-un-equipo-para-crear-la-web-de-tu-pequena-empresa\/","url_meta":{"origin":14243,"position":4},"title":"\u00bfPor qu\u00e9 necesitas todo un equipo para crear la web de tu peque\u00f1a empresa?","author":"Jorge Churba","date":"4 marzo 2013","format":false,"excerpt":"Aunque llevo muchos a\u00f1os trabajando en Internet, s\u00e9 perfectamente que mis conocimientos abarcan solo algunos de los aspectos que permiten llegar al \u00e9xito. Por eso, recurro a otros profesionales y antes de abordar cada nuevo proyecto, discuto con mi socia qui\u00e9n se encargar\u00e1 de las tareas fundamentales: dise\u00f1o, marketing y\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Equipo de remeros","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/03\/equipo-de-remeros.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6666,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/13\/las-alertas-de-google-en-la-empresa\/","url_meta":{"origin":14243,"position":5},"title":"Las alertas de Google en la empresa","author":"Jorge Churba","date":"13 octubre 2009","format":false,"excerpt":"Las alertas de Google son herramientas estupendas y gratuitas para mantenernos informados sobre lo que se publica en Internet sobre nuestra empresa, sobre nuestra competencia y sobre nuestro sector. Si todav\u00eda no conoces las alertas de Google, te recomiendo C\u00f3mo usar las alertas de Google, para aprender f\u00e1cil y r\u00e1pidamente\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Google alertas","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/10\/Google-alertas.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/14243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=14243"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/14243\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=14243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=14243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=14243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}