{"id":14447,"date":"2011-08-24T18:29:17","date_gmt":"2011-08-24T16:29:17","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=14447"},"modified":"2022-07-28T19:11:50","modified_gmt":"2022-07-28T17:11:50","slug":"consumidores-responsables-pero-no-tontos","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/24\/consumidores-responsables-pero-no-tontos\/","title":{"rendered":"Consumidores responsables, pero no tontos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14456\" title=\"Ropa\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/08\/ropa.jpg\" alt=\"Ropa\" width=\"425\" height=\"283\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/08\/ropa.jpg 425w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/08\/ropa-300x199.jpg 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/p>\n<p>La gente se ha acostumbrado ha recibir noticias que empa\u00f1an la reputaci\u00f3n de la industria de la confecci\u00f3n -como denuncias por trabajo esclavo, explotaci\u00f3n infantil o atentados contra el medio ambiente- y est\u00e1 dispuesta a pagar para que estas cosas no ocurran, pero no a dejarse enga\u00f1ar.<!--more--><\/p>\n<p>As\u00ed lo demuestra <a title=\"Consumers Willing to Pay More for Sustainable Apparel if Business is Transparent, MU Study Finds\" href=\"https:\/\/munewsarchives.missouri.edu\/news-releases\/2011\/0817-consumers-willing-to-pay-more-for-sustainable-apparel-if-business-is-transparent-mu-study-finds\/\">un estudio realizado en la universidad estadounidense de Misouri<\/a> que dice que los consumidores est\u00e1n dispuestos a pagar entre un 15 y un 20% m\u00e1s a empresas de ropa que sean social y medioambientalmente responsables&#8230;siempre que lo puedan probar.<\/p>\n<p>Gargi Bhaduri, uno de los autores de la investigaci\u00f3n, explica que los consumidores est\u00e1n dispuestos a apoyar a las empresas social y medioambientalmente responsables, pero la desconfianza en el sector impide que lo hagan. Para resolver este problema los consumidores parecen demandar una agencia universal que verifique que realmente cumplen lo que proclaman.<\/p>\n<p>Mientras esto no ocurra, los investigadores sugieren ofrecer informaci\u00f3n clara en el punto de venta y emplear etiquetas en las que se explique en qu\u00e9 consisten las pr\u00e1cticas de <a title=\"Responsabilidad social en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/responsabilidad-social\/\">responsabilidad social<\/a> y medioambiental de la empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La gente se ha acostumbrado ha recibir noticias que empa\u00f1an la reputaci\u00f3n de la industria de la confecci\u00f3n -como denuncias por trabajo esclavo, explotaci\u00f3n infantil o atentados contra el medio ambiente- y est\u00e1 dispuesta a &#8230; <a title=\"Consumidores responsables, pero no tontos\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/24\/consumidores-responsables-pero-no-tontos\/\" aria-label=\"Leer m\u00e1s sobre Consumidores responsables, pero no tontos\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,13],"tags":[135,704,334,995],"class_list":["post-14447","post","type-post","status-publish","format-standard","hentry","category-general","category-responsabilidad-social","tag-confianza","tag-empresas","tag-medio-ambiente","tag-responsabilidad-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumidores responsables, pero no tontos - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/24\/consumidores-responsables-pero-no-tontos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumidores responsables, pero no tontos - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"La gente se ha acostumbrado ha recibir noticias que empa\u00f1an la reputaci\u00f3n de la industria de la confecci\u00f3n -como denuncias por trabajo esclavo, explotaci\u00f3n infantil o atentados contra el medio ambiente- y est\u00e1 dispuesta a ... 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