{"id":145,"date":"2006-11-02T18:45:04","date_gmt":"2006-11-02T16:45:04","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/2006\/11\/02\/el-toro-de-osborne-cumple-50-anos\/"},"modified":"2022-06-02T12:55:52","modified_gmt":"2022-06-02T10:55:52","slug":"el-toro-de-osborne-cumple-50-anos","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2006\/11\/02\/el-toro-de-osborne-cumple-50-anos\/","title":{"rendered":"El toro de Osborne cumple 50 a\u00f1os"},"content":{"rendered":"<p><img decoding=\"async\" align=\"right\" id=\"image146\" alt=\"El toro de Osborne\" style=\"margin: 0px 0px 2px 7px\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2006\/11\/bandtoro.gif\" \/>O como conseguir que la identidad corporativa se convierta en patrimonio hist\u00f3rico y cultural.<\/p>\n<p><a title=\"Grupo Osborne\" href=\"https:\/\/www.osborne.es\/\">Osborne<\/a> le pidi\u00f3 a su agencia de publicidad, Azor, que creara un s\u00edmbolo para anunciar su brandy, Veterano, en vallas de carretera. Azor propuso un toro bravo y se lo encarg\u00f3 a su colaborador,  Manolo Prieto, quien dibuj\u00f3 el original sobre una hoja de papel cuadriculado.<\/p>\n<ul>\n<li>Hoy, 50 a\u00f1os despu\u00e9s, el toro es la marca paraguas de Osborne<\/li>\n<li>Hoy, 50 a\u00f1os despu\u00e9s, el toro de Osborne es considerado patrimonio hist\u00f3rico y cultural<\/li>\n<li>Hoy, 50 a\u00f1os despu\u00e9s, el toro de Osborne es la \u00fanica valla indultada en las carreteras espa\u00f1olas gracias al apoyo del 75% de los espa\u00f1oles.<\/li>\n<li>Hoy, 50 a\u00f1os despu\u00e9s, el toro de Osborne cuenta con 311.000 referencias en <a title=\"Google\" href=\"https:\/\/www.google.es\/search?hl=es&#038;client=firefox-a&#038;rls=org.mozilla%3Aes-ES%3Aofficial&#038;q=el+toro+de+osborne&#038;btnG=B%C3%BAsqueda&#038;meta=\">Google<\/a>.<\/li>\n<li>Hoy, 50 a\u00f1os despu\u00e9s, el toro de Osborne cuenta con una entrada espec\u00edfica en la <a title=\"Wikipedia: Toro de Osborne\" href=\"https:\/\/es.wikipedia.org\/wiki\/Toro_de_Osborne\">Wikipedia<\/a>, en la que se dice que se ha convertido <em>en un distintivo cultural espa\u00f1ol<\/em>.<\/li>\n<\/ul>\n<p>Hace 50 a\u00f1os, la gente de Osborne tuvo visi\u00f3n de futuro, supo invertir muy bien su dinero y hoy la empresa sigue disfrutando de los resultados de este acierto. Sin embargo, hoy muchos directivos afirman que <em>no se pueden gastar dinero en su imagen corporativa<\/em> \u00bfQu\u00e9 dir\u00e1n dentro de 50 a\u00f1os?<\/p>\n<p>Los que hacemos este blog sentimos un cari\u00f1o muy especial por el toro de Osborne. La culpa la tiene un gran fot\u00f3grafo, Larry Mangino, quien hizo muchos kil\u00f3metros en su moto para darnos su visi\u00f3n de este animal publicitario. Cuando termin\u00f3 nos pidi\u00f3 que le ayud\u00e1ramos a crear el <a title=\"Churba &#038; Portillo: Difusi\u00f3n Cultural\" href=\"https:\/\/www.churbayportillo.com\/difuscul.htm\">libro<\/a> sobre el toro de Osborne y tambi\u00e9n el material promocional para la exposici\u00f3n. Fue un placer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O como conseguir que la identidad corporativa se convierta en patrimonio hist\u00f3rico y cultural. Osborne le pidi\u00f3 a su agencia de publicidad, Azor, que creara un s\u00edmbolo para anunciar su brandy, Veterano, en vallas de &#8230; <a title=\"El toro de Osborne cumple 50 a\u00f1os\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2006\/11\/02\/el-toro-de-osborne-cumple-50-anos\/\" aria-label=\"Leer m\u00e1s sobre El toro de Osborne cumple 50 a\u00f1os\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,1,8,7],"tags":[989,991],"class_list":["post-145","post","type-post","status-publish","format-standard","hentry","category-branding","category-general","category-identidad-corporativa","category-nuestros-trabajos","tag-branding","tag-identidad-corporativa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El toro de Osborne cumple 50 a\u00f1os - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2006\/11\/02\/el-toro-de-osborne-cumple-50-anos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El toro de Osborne cumple 50 a\u00f1os - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"O como conseguir que la identidad corporativa se convierta en patrimonio hist\u00f3rico y cultural. 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