{"id":14506,"date":"2011-08-30T11:34:43","date_gmt":"2011-08-30T09:34:43","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=14506"},"modified":"2023-04-27T13:59:31","modified_gmt":"2023-04-27T11:59:31","slug":"que-estadisticas-usar-en-tu-sitio-web","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/30\/que-estadisticas-usar-en-tu-sitio-web\/","title":{"rendered":"\u00bfQu\u00e9 estad\u00edsticas usar en tu sitio web?"},"content":{"rendered":"

\"Gr\u00e1fico\"<\/p>\n

A menudo decimos que una de las ventajas de Internet es que es f\u00e1cil y barato obtener datos sobre el uso de un sitio web: visitas, visitantes \u00fanicos, duraci\u00f3n de las visitas, p\u00e1ginas vistas, etc. Sin embargo, las diferentes fuentes que pueden proporcionarnos estos datos no suelen coincidir. \u00bfEn cu\u00e1l de ellas debemos confiar? \u00bfQu\u00e9 estad\u00edsticas debemos tener en cuenta?<\/p>\n

Nuestro consejo es tener varias fuentes y compararlas. Y aunque los datos de las distintas fuentes no sean exactamente iguales, veremos que confirman tendencias: suben o bajan las visitas, aumenta o disminuye el tiempo de las visitas, etc.<\/p>\n

\u00bfQu\u00e9 datos tener en cuenta?<\/h3>\n

Hay dos servicios b\u00e1sicos e imprescindibles:<\/p>\n

Estad\u00edsticas del servidor<\/strong>: es fundamental que nuestro servidor cuente con estad\u00edsticas y hay que revisarlas, al menos una vez al mes, porque se trata de la fuente de informaci\u00f3n m\u00e1s directa.<\/p>\n

Google Analytics<\/strong><\/a>: hay que implementar este servicio de Google en todo tipo de sitios web porque ofrece una informaci\u00f3n muy completa y fiable, aunque a menudo las cifras de visitas que arroja suelen ser inferiores a las estad\u00edsticas del servidor.<\/p>\n

Analizando y comparando los datos del servidor y de Google Analytics obtendr\u00e1s una imagen bastante aproximada sobre el uso de tu sitio web, aunque siempre puede haber errores. Por ejemplo, \u00faltimamente hemos sabido que, seg\u00fan un estudio espec\u00edfico, Twitter generar\u00eda cuatro veces m\u00e1s tr\u00e1fico que lo que muestran las estad\u00edsticas.<\/p>\n

Otras fuentes<\/h3>\n

Hay quien presta much\u00edsima atenci\u00f3n a los r\u00e1nkings de Alexa<\/a> y hay quien los considera una tonter\u00eda<\/a>. Nuestra experiencia es que los datos que ofrece para sitios espa\u00f1oles despiertan m\u00e1s asombro que confianza, sin embargo, preferimos tenerlos.<\/p>\n

Con Compete pasa algo parecido a lo que ocurre con Alexa.<\/p>\n

Mientras que otra gente conf\u00eda m\u00e1s en Quantcast<\/a>.<\/p>\n

Google Trends es otro servicio de Google que cuando se trata de ver estad\u00edsticas de b\u00fasqueda para sitios web, resulta indicado para webs con muchas visitas, sin embargo suele proporcionar pocos datos para sitios webs de peque\u00f1as y medianas empresas.<\/p>\n

Cuanto m\u00e1s informaci\u00f3n tengas mejor, siempre y cuando puedas analizarla sistem\u00e1ticamente y usarla para implementar mejoras. De lo contrario todos los datos que tengas ser\u00e1n in\u00fatiles.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A menudo decimos que una de las ventajas de Internet es que es f\u00e1cil y barato obtener datos sobre el uso de un sitio web: visitas, visitantes \u00fanicos, duraci\u00f3n de las visitas, p\u00e1ginas vistas, etc. … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,9,11],"tags":[704,544,41,826,878,47,993,139,695],"class_list":["post-14506","post","type-post","status-publish","format-standard","hentry","category-blogs","category-comercio-electronico","category-pymes","tag-empresas","tag-estadistica","tag-google","tag-google-analytics","tag-google-trends","tag-internet","tag-pymes","tag-twitter","tag-web"],"yoast_head":"\n\u00bfQu\u00e9 estad\u00edsticas usar en tu sitio web? - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/30\/que-estadisticas-usar-en-tu-sitio-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 estad\u00edsticas usar en tu sitio web? - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"A menudo decimos que una de las ventajas de Internet es que es f\u00e1cil y barato obtener datos sobre el uso de un sitio web: visitas, visitantes \u00fanicos, duraci\u00f3n de las visitas, p\u00e1ginas vistas, etc. ... 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