m\u00fasica<\/a> y v\u00eddeos cuidadosamente seleccionados, en tanto que el otro grupo se hallaba en un ambiente menos relajado, aunque en ning\u00fan caso llegaba al estr\u00e9s.<\/p>\nY en todos los casos los consumidores que disfrutaban de un ambiente relajado valoraron m\u00e1s los productos, llegando en ocasiones a superar su valor en un 11%.<\/p>\n
As\u00ed que ya sabes: invertir para conseguir un ambiente relajado en tu negocio puede ser muy rentable.<\/p>\n
Fuente: Columbia Business School.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00bfTe gustar\u00eda que tus clientes valoraran tus productos un 10% por encima de su precio real? Ofr\u00e9celes una ambiente relajado y lo conseguir\u00e1s.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,11],"tags":[908,830,933],"class_list":["post-14528","post","type-post","status-publish","format-standard","hentry","category-general","category-pymes","tag-clientes","tag-musica","tag-negocios"],"yoast_head":"\n
En un ambiente relajado los consumidores valoran m\u00e1s los productos - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/08\/31\/en-un-ambiente-relajado-los-consumidores-valoran-mas-los-productos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En un ambiente relajado los consumidores valoran m\u00e1s los productos - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"\u00bfTe gustar\u00eda que tus clientes valoraran tus productos un 10% por encima de su precio real? 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Sin embargo, hay expertos que proponen justamente lo contrario: subir los precios. Es lo que plantean Frank Cespedes, Benson P. Shapiro y Elliot Ros en una entrevista con Working Knowledge, una publicaci\u00f3n de la escuela de\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/08\/aumento.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14626,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/08\/cuidado-con-los-precios-terminados-en-99\/","url_meta":{"origin":14528,"position":4},"title":"\u00a1Cuidado con los precios terminados en 99!","author":"Jorge Churba","date":"8 septiembre 2011","format":false,"excerpt":"Vender por solo 19,99\u20ac en lugar de 20\u20ac puede hacerte perder mucho m\u00e1s dinero que el c\u00e9ntimo que descuentas, dice uno de los mayores expertos mundiales en precios. A los ojos del consumidor, ese c\u00e9ntimo puede ser la diferencia entre un buen y un mal producto, dice Robert Schindler, profesor\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Jud\u00edas","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/09\/Judias.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4824,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/02\/las-musica-gratis-vende-mas\/","url_meta":{"origin":14528,"position":5},"title":"La m\u00fasica gratis vende m\u00e1s","author":"Jorge Churba","date":"2 junio 2009","format":false,"excerpt":"Las muestras gratis dan a los consumidores la oportunidad de probar los productos antes de comprar. Este probado modelo de marketing funciona bien para productos tan diversos como el champ\u00fa y el detergente, el caf\u00e9 instant\u00e1neo y el chicle. Y seg\u00fan un nuevo estudio, vale tambi\u00e9n para la m\u00fasica. Una\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/coldplay.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/14528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=14528"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/14528\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=14528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=14528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=14528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Gatos](\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/08\/Gatos-durmiendo.jpg\" "\\"Gatos")
<\/p>\n