{"id":14785,"date":"2011-09-21T18:38:54","date_gmt":"2011-09-21T16:38:54","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=14785"},"modified":"2011-09-21T18:38:54","modified_gmt":"2011-09-21T16:38:54","slug":"estar-preparados-para-el-exito","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/21\/estar-preparados-para-el-exito\/","title":{"rendered":"Estar preparados para el \u00e9xito"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14790\" title=\"podio\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/09\/podio.jpg\" alt=\"podio\" width=\"350\" height=\"176\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/09\/podio.jpg 350w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/09\/podio-300x150.jpg 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>Aquella peque\u00f1a empresa hizo un enorme esfuerzo para atraer la atenci\u00f3n de los medios de comunicaci\u00f3n y de los potenciales clientes. Gracias a ello, miles de personas intentaron acceder a su web&#8230;pero no lo consiguieron.<!--more--><\/p>\n<p>Se trata de un problema que es m\u00e1s frecuente de lo que podr\u00eda parecer: no estamos preparados para el \u00e9xito.<\/p>\n<p>Puede ser porque nuestra web no est\u00e9 preparada para recibir una avalancha de visitas.<\/p>\n<p>O porque nuestra empresa no est\u00e9 preparada para recibir una enorme cantidad de pedidos.<\/p>\n<p>O por otras razones.<\/p>\n<p>El caso es que despertamos expectativas que no estamos preparados para satisfacer.<\/p>\n<p>Y as\u00ed, el \u00e9xito puede convertirse en un terrible fracaso.<\/p>\n<p>Por eso, cuando preparamos una promoci\u00f3n, es fundamental que nos preparemos para el <a title=\"\u00c9xito en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/exito\/\">\u00e9xito<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquella peque\u00f1a empresa hizo un enorme esfuerzo para atraer la atenci\u00f3n de los medios de comunicaci\u00f3n y de los potenciales clientes. Gracias a ello, miles de personas intentaron acceder a su web&#8230;pero no lo consiguieron.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,1,11],"tags":[458,918,695],"class_list":["post-14785","post","type-post","status-publish","format-standard","hentry","category-emprendedores","category-general","category-pymes","tag-exito","tag-promocion","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estar preparados para el \u00e9xito - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/21\/estar-preparados-para-el-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estar preparados para el \u00e9xito - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Aquella peque\u00f1a empresa hizo un enorme esfuerzo para atraer la atenci\u00f3n de los medios de comunicaci\u00f3n y de los potenciales clientes. Gracias a ello, miles de personas intentaron acceder a su web&#8230;pero no lo consiguieron.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/21\/estar-preparados-para-el-exito\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-21T16:38:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/09\/podio.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/21\/estar-preparados-para-el-exito\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/21\/estar-preparados-para-el-exito\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Estar preparados para el \u00e9xito\",\"datePublished\":\"2011-09-21T16:38:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/21\/estar-preparados-para-el-exito\/\"},\"wordCount\":135,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/21\/estar-preparados-para-el-exito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/09\/podio.jpg\",\"keywords\":[\"\u00e9xito\",\"promoci\u00f3n\",\"Web\"],\"articleSection\":[\"Emprendedores\",\"General\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/21\/estar-preparados-para-el-exito\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/21\/estar-preparados-para-el-exito\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/21\/estar-preparados-para-el-exito\/\",\"name\":\"Estar preparados para el \u00e9xito - 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As\u00ed, si vendes maletas, por ejemplo, cuando alguien busque maletas en Google y otros buscadores, tu p\u00e1gina tendr\u00eda que salir entre las primeras en los resultados de esa b\u00fasqueda. 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Eso pensaba yo esta ma\u00f1ana, al abrir un mail en el me ofrec\u00edan Tu propio sitio web profesional y sin necesidad de contratar a un dise\u00f1ador... \u00a1Result\u00f3 que\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Steve Jobs","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/02\/Steve-Jobs.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":16730,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/03\/09\/comercio-electronico-el-exito-de-la-compras-por-suscripcion\/","url_meta":{"origin":14785,"position":5},"title":"Comercio electr\u00f3nico: el \u00e9xito de la compras por suscripci\u00f3n","author":"Jorge Churba","date":"9 marzo 2012","format":false,"excerpt":"No hay nada como ver los problemas desde el punto de vista del cliente y ofrecerle una soluci\u00f3n para obtener el \u00e9xito en los negocios. 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