YouTube<\/a>; los periodistas prefieren Twitter. As\u00ed que si quieres que conozcan la actividad de tu empresa, en Twitter tienes que estar.<\/p>\nSeg\u00fan un estudio de la Universidad Carlos III de Madrid en el que participaron medio centenar de periodistas espa\u00f1oles con perfiles activos en Twitter, con una edad media de 38 a\u00f1os y que llevan un promedio de 15 a\u00f1os ejerciendo, estos profesionales se valen de Twitter para identificar tendencias -el 86%- y para buscar informaci\u00f3n -el 82%-.<\/p>\n","protected":false},"excerpt":{"rendered":"
Si les das a elegir entre Facebook, Linkedin, Twitter o YouTube; los periodistas prefieren Twitter. As\u00ed que si quieres que conozcan la actividad de tu empresa, en Twitter tienes que estar.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,10,11],"tags":[704,220,139,880],"class_list":["post-14878","post","type-post","status-publish","format-standard","hentry","category-branding","category-emprendedores","category-pymes","tag-empresas","tag-facebook","tag-twitter","tag-youtube"],"yoast_head":"\n
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Los investigadores analizaron medio mill\u00f3n de tweets buscando las menciones a marcas y las razones por las que \u00e9stas se\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"twitter","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2008\/06\/twitter.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6242,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/07\/%c2%bfpor-que-mi-empresa-debe-estar-en-twitter-si-mis-clientes-ni-siquiera-lo-conocen\/","url_meta":{"origin":14878,"position":3},"title":"\u00bfPor qu\u00e9 mi empresa debe estar en Twitter si mis clientes ni siquiera lo conocen?","author":"Jorge Churba","date":"7 septiembre 2009","format":false,"excerpt":"Es cierto hay much\u00edsima gente que no sabe qu\u00e9 es Twitter y otra que s\u00ed lo conoce, pero que no encuentra razones para que su empresa est\u00e9 en Twitter. 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Nuestra experta, Angeles Portillo o @zanguanga siempre ha pensado que hay que lanzarse a las redes sociales sin plan y ahora Guy Kawasaki, gur\u00fa entre los gur\u00fas, le da la raz\u00f3n. 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<\/p>\n