{"id":1490,"date":"2008-11-27T08:17:53","date_gmt":"2008-11-27T07:17:53","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=1490"},"modified":"2022-06-02T12:43:16","modified_gmt":"2022-06-02T10:43:16","slug":"snapads-banners-inteligentes","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/27\/snapads-banners-inteligentes\/","title":{"rendered":"Snapads: banners inteligentes"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1492 alignnone\" title=\"Snapads\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/11\/snapadslogo1.jpg\" alt=\"\" width=\"225\" height=\"77\" \/><\/p>\n<p style=\"text-align: left;\">Le llaman <strong>optimizaci\u00f3n gen\u00e9tica<\/strong> y es un sistema que ajusta din\u00e1micamente la apariencia de los banners para hacerlos m\u00e1s efectivos. Y parece que funciona estupendamente, aunque es demasiado pronto para asegurarlo.<!--more--><\/p>\n<p style=\"text-align: left;\">En una prueba reciente, realizada con el banner de una pel\u00edcula durante tres d\u00edas, se\u00a0 consigui\u00f3 un incremento de clicks de \u00a1nada menos que el 1.922%!<\/p>\n<p style=\"text-align: left;\">Para crear la campa\u00f1a, tienes que proporcionar a SnapAds un archivo de Photoshop con varias capas con las im\u00e1genes y textos que quieres emplear en el banner. Puedes indicar que capas no deben combinarse para evitar mensajes no deseados.<\/p>\n<p style=\"text-align: left;\">La campa\u00f1a comienza con combinaciones aleatorias de lo que has enviado, el sistema va identificando las m\u00e1s exitosas, las emplea y nunca deja de mejorarlas.<\/p>\n<p style=\"text-align: left;\">Dado que el inter\u00e9s de los usuarios en un anuncio suelen disminuir despu\u00e9s de que lo han visto varias veces, SnapAds seguir\u00e1 modificando el banner indefinidamente.<\/p>\n<p style=\"text-align: left;\">SnapAds est\u00e1 indicado para campa\u00f1as de, al menos, un mill\u00f3n de impresiones.<\/p>\n<p style=\"text-align: left;\">Visto en <a title=\"TechCrunch\" href=\"https:\/\/www.techcrunch.com\/2008\/11\/25\/snapads-survival-of-the-fittest-meets-madison-avenue\/\">TechCrunch<\/a> v\u00eda <a title=\"Digg\" href=\"https:\/\/digg.com\/\">Digg<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le llaman optimizaci\u00f3n gen\u00e9tica y es un sistema que ajusta din\u00e1micamente la apariencia de los banners para hacerlos m\u00e1s efectivos. Y parece que funciona estupendamente, aunque es demasiado pronto para asegurarlo.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[47,715,716,714],"class_list":["post-1490","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","tag-internet","tag-marketing-y-publicidad","tag-publicidad","tag-publicidad-en-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapads: banners inteligentes - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/27\/snapads-banners-inteligentes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapads: banners inteligentes - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Le llaman optimizaci\u00f3n gen\u00e9tica y es un sistema que ajusta din\u00e1micamente la apariencia de los banners para hacerlos m\u00e1s efectivos. 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Y quien ha hablado ha sido Neal Mohan, vicepresidente de publicidad display de Google en el Innovation Days @ Internet Week. Publicidad display es el nombre que recibe en Internet la publicidad gr\u00e1fica, que en\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/rOjBi6TCeo4\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1356,"url":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/21\/publicidad-anunciarse-en-internet-es-un-chollo-nadie-te-da-mas\/","url_meta":{"origin":1490,"position":2},"title":"Publicidad: anunciarse en Internet es un chollo, nadie te da m\u00e1s","author":"Jorge Churba","date":"21 noviembre 2008","format":false,"excerpt":"En el primer semestre de 2008, la publicidad en Internet creci\u00f3 un 39,46% y se anuncia que en 2009 Internet se convertir\u00e1 en el tercer medio publicitario. \u00bfPor qu\u00e9 la publicidad Internet seguir\u00e1 creciendo en plena crisis? Porque ning\u00fan medio resiste la comparaci\u00f3n: anunciarse en Internet es un chollo. \u00bfEst\u00e1s\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2008\/11\/adwords.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5130,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/22\/publicidad-en-tiempos-de-crisis\/","url_meta":{"origin":1490,"position":3},"title":"Publicidad en tiempos de crisis","author":"Jorge Churba","date":"22 junio 2009","format":false,"excerpt":"En estos tiempos de crisis, reducir costes renunciando a nuestros esfuerzos de marketing y publicidad es casi un suicidio. Es precisamente ahora cuando debemos reforzar nuestros esfuerzos para enfrentarnos a la crisis. 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