{"id":14999,"date":"2011-10-10T11:03:22","date_gmt":"2011-10-10T09:03:22","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=14999"},"modified":"2022-06-02T09:51:08","modified_gmt":"2022-06-02T07:51:08","slug":"demasiados-mails-ahuyentan-a-los-clientes","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/10\/10\/demasiados-mails-ahuyentan-a-los-clientes\/","title":{"rendered":"Demasiados mails ahuyentan a los clientes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15008\" title=\"Correo electr\u00f3nico\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/10\/Correo-electronico.jpg\" alt=\"Correo electr\u00f3nico\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/10\/Correo-electronico.jpg 300w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/10\/Correo-electronico-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Los <a title=\"Comercio electr\u00f3nico: ofertas y boletines claves del \u00e9xito\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/04\/comercio-electronico-ofertas-y-boletines-claves-del-exito\/\">boletines electr\u00f3nicos<\/a> son una herramienta fundamental para aumentar las ventas por Internet, pero abusar de ellos puede producir el efecto contrario: ahuyentar a los clientes.<!--more--><\/p>\n<p>Una <a title=\"How consumers use daily deals\" href=\"https:\/\/www.slideshare.net\/smulpuruForr\/how-consumers-use-daily-deals-final\">reciente investigaci\u00f3n realizada en los Estados Unidos<\/a> por la empresa de estudios de mercado Forrester, sobre c\u00f3mo usan los consumidores las <a title=\"Los descuentos han llegado a Internet para quedarse\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/01\/21\/los-descuentos-han-llegado-a-internet-para-quedarse\/\">ofertas diarias<\/a> demostr\u00f3 que <strong>la principal raz\u00f3n para anular la suscripci\u00f3n a estos sitios web era no querer recibir m\u00e1s mails<\/strong>.<\/p>\n<p>Es que para promocionar sus ofertas diarias, muchos de estos sitios webs env\u00edan todos los d\u00edas mails a sus suscriptores, algo que est\u00e1n haciendo tambi\u00e9n algunos sitios de <a title=\"Comercio electr\u00f3nico en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/comercio-electronico\/\">comercio electr\u00f3nico<\/a>.<\/p>\n<p>Por eso, para evitar agobiar y ahuyentar a tus suscriptores, no les env\u00edes boletines diarios, hazlo mejor una vez al mes o cada quince d\u00edas o, a lo sumo, una o dos veces por semana.<\/p>\n<p>Y cuando los invites a suscribirse, explica claramente que no les enviar\u00e1s <a title=\"Correo electr\u00f3nico en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/correo-electronico\/\">correos electr\u00f3nicos<\/a> diarios y, si fuera posible, indica la periodicidad de tus boletines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los boletines electr\u00f3nicos son una herramienta fundamental para aumentar las ventas por Internet, pero abusar de ellos puede producir el efecto contrario: ahuyentar a los clientes.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[908,336,47,128,695],"class_list":["post-14999","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","tag-clientes","tag-correo-electronico","tag-internet","tag-ventas","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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Porque cuando llegamos a un sitio web -t\u00fa, yo y tambi\u00e9n nuestros clientes-, tardamos m\u00e1s en parpadear que en decidir si nos quedamos o\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Menos es m\u00e1s","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/09\/menosesmas-500x184.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":10740,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/02\/zara-te-ensena-lo-que-no-hay-que-hacer-en-internet\/","url_meta":{"origin":14999,"position":3},"title":"Zara te ense\u00f1a lo que no hay que hacer en Internet","author":"Jorge Churba","date":"2 septiembre 2010","format":false,"excerpt":"Se esperaba mucho de la apertura de la tienda on line de Zara, pero result\u00f3 un compendio de lo que no se debe hacer en el comercio electr\u00f3nico. 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