{"id":1513,"date":"2008-11-28T14:43:40","date_gmt":"2008-11-28T13:43:40","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=1513"},"modified":"2023-04-27T14:04:31","modified_gmt":"2023-04-27T12:04:31","slug":"metodo-para-encontrar-ideas-para-tu-blog","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/","title":{"rendered":"M\u00e9todo para encontrar ideas para tu blog"},"content":{"rendered":"

\"\"<\/p>\n

El contenido original<\/strong> es fundamental en un blog, pero crearlo no es f\u00e1cil. Se trata de una tarea que requiere tiempo, esfuerzo y ciertos conocimientos. Pero incluso contando con todo ello, adem\u00e1s de una cierta experiencia, tarde o temprano llega el momento en que se impone el terror ante la pantalla en blanco.<\/p>\n

Bueno, no siempre. Hay gente a la que no se le plantea este problema, sencillamente porque nunca ha pensado ofrecer contenido original. Se limita a copiar lo que producen los dem\u00e1s.<\/p>\n

Por eso, si publicas contenido original, tarde o temprano comprobar\u00e1s que te copian<\/strong>. Nos pasa a nosotros y a mucha gente m\u00e1s.<\/p>\n

A lo que \u00edbamos, esos momentos de sequ\u00eda en que te preguntas: \u00bfy ahora qu\u00e9 publico?<\/strong> A esos momentos parece que en ingl\u00e9s los llaman contentapation<\/em>. Yo el \u00fanico remedio que conozco para evitarlos es estudiar y leer. Porque cuanto m\u00e1s aprendes sobre un tema y cuanto m\u00e1s reflexionas sobre un asunto, m\u00e1s tienes que decir.<\/p>\n

John Jantsch tambi\u00e9n propone leer mucho y sistem\u00e1ticamente a trav\u00e9s de Internet, es su m\u00e9todo para encontrar ideas para tu blog<\/strong>. Merece la pena que leas el original en ingl\u00e9s. En pocas palabras, su medicina contra la sequ\u00eda o contentapation <\/em>consiste en:<\/p>\n

    \n
  1. Alertas<\/a> para mantenerte al d\u00eda sobre el tema de tu blog.<\/li>\n
  2. Suscr\u00edbete por RSS<\/a> a todos los blogs y webs de tu inter\u00e9s.<\/li>\n
  3. Usa sitios como Digg<\/a> o del.icio.us, a los que yo agregar\u00eda men\u00e9ame<\/a>, neg\u00f3ciame y otras webs de promoci\u00f3n social de noticias.<\/li>\n
  4. Usa tu cuaderno de ideas -Jantsch te propone incluso una marca, yo creo que da igual d\u00f3nde apuntes tus ideas-.<\/li>\n
  5. Responde en tu blog a las preguntas m\u00e1s frecuentes que te hacen, clientes proveedores, periodistas y visitantes.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    El contenido original es fundamental en un blog, pero crearlo no es f\u00e1cil. Se trata de una tarea que requiere tiempo, esfuerzo y ciertos conocimientos. Pero incluso contando con todo ello, adem\u00e1s de una cierta … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,1],"tags":[696,445],"class_list":["post-1513","post","type-post","status-publish","format-standard","hentry","category-blogs","category-general","tag-blog-corporativo","tag-ideas"],"yoast_head":"\nM\u00e9todo para encontrar ideas para tu blog - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9todo para encontrar ideas para tu blog - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El contenido original es fundamental en un blog, pero crearlo no es f\u00e1cil. Se trata de una tarea que requiere tiempo, esfuerzo y ciertos conocimientos. Pero incluso contando con todo ello, adem\u00e1s de una cierta ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-28T13:43:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T12:04:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/idea.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"M\u00e9todo para encontrar ideas para tu blog\",\"datePublished\":\"2008-11-28T13:43:40+00:00\",\"dateModified\":\"2023-04-27T12:04:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/\"},\"wordCount\":320,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/idea.jpg\",\"keywords\":[\"Blog corporativo\",\"ideas\"],\"articleSection\":[\"Blogs\",\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/\",\"name\":\"M\u00e9todo para encontrar ideas para tu blog - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/idea.jpg\",\"datePublished\":\"2008-11-28T13:43:40+00:00\",\"dateModified\":\"2023-04-27T12:04:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#primaryimage\",\"url\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/idea.jpg\",\"contentUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/idea.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e9todo para encontrar ideas para tu blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e9todo para encontrar ideas para tu blog - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/","og_locale":"es_ES","og_type":"article","og_title":"M\u00e9todo para encontrar ideas para tu blog - El Secreto de las Pymes que crecen","og_description":"El contenido original es fundamental en un blog, pero crearlo no es f\u00e1cil. Se trata de una tarea que requiere tiempo, esfuerzo y ciertos conocimientos. Pero incluso contando con todo ello, adem\u00e1s de una cierta ... Leer m\u00e1s","og_url":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2008-11-28T13:43:40+00:00","article_modified_time":"2023-04-27T12:04:31+00:00","og_image":[{"url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/idea.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"M\u00e9todo para encontrar ideas para tu blog","datePublished":"2008-11-28T13:43:40+00:00","dateModified":"2023-04-27T12:04:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/"},"wordCount":320,"commentCount":0,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/idea.jpg","keywords":["Blog corporativo","ideas"],"articleSection":["Blogs","General"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/","url":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/","name":"M\u00e9todo para encontrar ideas para tu blog - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/idea.jpg","datePublished":"2008-11-28T13:43:40+00:00","dateModified":"2023-04-27T12:04:31+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#primaryimage","url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/idea.jpg","contentUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/idea.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/28\/metodo-para-encontrar-ideas-para-tu-blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"M\u00e9todo para encontrar ideas para tu blog"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":22302,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/07\/08\/como-ganar-enemigos-y-hundir-tu-negocio\/","url_meta":{"origin":1513,"position":0},"title":"C\u00f3mo ganar enemigos y hundir tu negocio","author":"Jorge Churba","date":"8 julio 2013","format":false,"excerpt":"Siempre decimos que dar para recibir es una de las claves del \u00e9xito en Internet, sin embargo hay gente que piensa lo contrario y pretende promover sus negocios sin dar nada a cambio, simplemente vali\u00e9ndose del esfuerzo de los dem\u00e1s. Estas son algunas de sus pr\u00e1cticas m\u00e1s habituales y los\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Spam","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/07\/spam.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":15833,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/23\/copiar-contenidos-dana-tu-reputacion-digital\/","url_meta":{"origin":1513,"position":1},"title":"Copiar contenidos da\u00f1a tu reputaci\u00f3n digital","author":"Jorge Churba","date":"23 diciembre 2011","format":false,"excerpt":"Crear contenidos para el sitio web corporativo o para la p\u00e1gina de tu empresa en Facebook es un trabajo que exige ciertos conocimientos y tiempo para realizarlo. Quiz\u00e1 por eso, algunas empresas, peque\u00f1as medianas o grandes, optan por copiar literalmente lo publicado en otras webs, exponi\u00e9ndose en muchos casos a\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Clones","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/12\/Clones.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6975,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/01\/publicidad-aerea-con-moscas\/","url_meta":{"origin":1513,"position":2},"title":"Publicidad a\u00e9rea con moscas","author":"Jorge Churba","date":"1 noviembre 2009","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=ldC7FQiUJ6s Todo el mundo editorial est\u00e1 en la Feria del Libro de Frankfurt y cada una de las empresas participantes trata de atraer la atenci\u00f3n sobre sus nuevos lanzamientos. Este a\u00f1o, lo ha logrado una peque\u00f1a editorial con una original idea: moscas que arrastran peque\u00f1os carteles, como si de avionetas\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/ldC7FQiUJ6s\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":21630,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/05\/15\/tres-consejos-para-mejorar-los-contenidos-de-tu-tienda-online\/","url_meta":{"origin":1513,"position":3},"title":"Tres consejos para mejorar los contenidos de tu tienda online","author":"Jorge Churba","date":"15 mayo 2013","format":false,"excerpt":"Para obtener m\u00e1s visitas y m\u00e1s ventas en tu tienda online es fundamental que publiques descripciones originales de los productos, que expliques sus beneficios y aplicaciones, que ense\u00f1es a usarlos y que permitas que los clientes opinen. Aqu\u00ed te explicamos c\u00f3mo hacerlo: Descripci\u00f3n de productos: copiar literalmente la descripci\u00f3n del\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Carrito de la compra","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/carrito.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":22716,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/09\/18\/un-blog-puede-ayudarte-a-entender-mejor-tu-negocio\/","url_meta":{"origin":1513,"position":4},"title":"Un blog puede ayudarte a entender mejor tu negocio","author":"Jorge Churba","date":"18 septiembre 2013","format":false,"excerpt":"Llevamos a\u00f1os dici\u00e9ndote que un blog puede ayudarte a darte a conocer -a ti y a tu negocio-, a convertirte en una autoridad en tu sector, a conseguir m\u00e1s visitas y a vender m\u00e1s. Pero hay un aspecto que no hemos mencionado: escribir en tu blog te obliga a reflexionar\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Mujer asombrada, escribiendo.","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/09\/mujer-escribiendo-500x384.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":22324,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/07\/16\/backup-el-seguro-obligatorio-de-tu-web\/","url_meta":{"origin":1513,"position":5},"title":"Backup, el seguro obligatorio de tu web","author":"Jorge Churba","date":"16 julio 2014","format":false,"excerpt":"Si tienes una web moderna -y si no la tienes ya est\u00e1s tardando en hacerla- que funcione con un gestor de contenidos es fundamental que hagas copias de seguridad tambi\u00e9n llamadas backups.","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Incendio","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/07\/Incendio.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/07\/Incendio.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/07\/Incendio.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/07\/Incendio.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/1513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=1513"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/1513\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=1513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=1513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}