{"id":15207,"date":"2011-10-27T18:48:57","date_gmt":"2011-10-27T16:48:57","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=15207"},"modified":"2024-01-08T11:39:14","modified_gmt":"2024-01-08T10:39:14","slug":"si-te-cuento-por-que-me-gusta-un-chocolate-me-gustara-menos","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/10\/27\/si-te-cuento-por-que-me-gusta-un-chocolate-me-gustara-menos\/","title":{"rendered":"Si te cuento por qu\u00e9 me gusta un chocolate, me gustar\u00e1 menos"},"content":{"rendered":"

\"Silencio\"<\/p>\n

Todos solemos compartir nuestras opiniones sobre diferentes productos, pero este simple hecho hace que esa opini\u00f3n cambie ligeramente y que a veces nos gusten m\u00e1s y otras menos. Por eso, a veces lo mejor es no hablar.<\/p>\n

Seg\u00fan un reciente estudio, explicar a otras personas que un producto pr\u00e1ctico y \u00fatil, como por ejemplo una memoria USB, nos encanta porque en ella nos cabe todo lo que necesitamos guardar, hace que nos guste m\u00e1s.<\/p>\n

Pero si tuvi\u00e9ramos una opini\u00f3n negativa sobre la misma memoria USB y se la explic\u00e1ramos a otras personas, la detestar\u00edamos a\u00fan m\u00e1s.<\/p>\n

En cambio si se trata de otro tipo de productos que no son pr\u00e1cticos sino que est\u00e1n destinados a despertar sensaciones o emociones, las reacciones son diferentes.<\/p>\n

Si le cuento a alguien por qu\u00e9 un chocolate me resulta delicioso, el solo hecho de compartir mi experiencia har\u00e1 que me guste menos.<\/p>\n

Y si no me ha gustado y se lo explico a otra persona, me disgustar\u00e1 menos.<\/p>\n

En pocas palabras, a veces es mejor no hablar de ciertas cosas, explica Sarah G. Moore, autora del estudio.<\/p><\/blockquote>\n

Habr\u00e1 que tener en cuenta estos hallazgos antes de programar nuestras acciones de marketing en las redes sociales<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Todos solemos compartir nuestras opiniones sobre diferentes productos, pero este simple hecho hace que esa opini\u00f3n cambie ligeramente y que a veces nos gusten m\u00e1s y otras menos. Por eso, a veces lo mejor es … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[482,724,390],"class_list":["post-15207","post","type-post","status-publish","format-standard","hentry","category-branding","tag-chocolate","tag-marketing","tag-redes-sociales"],"yoast_head":"\nSi te cuento por qu\u00e9 me gusta un chocolate, me gustar\u00e1 menos - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/10\/27\/si-te-cuento-por-que-me-gusta-un-chocolate-me-gustara-menos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si te cuento por qu\u00e9 me gusta un chocolate, me gustar\u00e1 menos - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Todos solemos compartir nuestras opiniones sobre diferentes productos, pero este simple hecho hace que esa opini\u00f3n cambie ligeramente y que a veces nos gusten m\u00e1s y otras menos. 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Este podr\u00eda ser el reclamo de algunas tiendas on line en el futuro, gracias a una nueva impresora de chocolate en 3D. Porque esta nueva e innovadora\u00a0 tecnolog\u00eda permite crear objetos\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/BIFi8but3Vw\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15630,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/01\/si-ofreces-placer-puedes-dar-ordenes\/","url_meta":{"origin":15207,"position":2},"title":"Si ofreces placer, puedes dar \u00f3rdenes","author":"Jorge Churba","date":"1 diciembre 2011","format":false,"excerpt":"Si ofreces productos que producen placer, como chocolates o vacaciones, puedes decirle al p\u00fablico lo que quieres que haga, sin rodeos y en modo imperativo. Pero si ofreces pa\u00f1ales, servicios bancarios o seguros, mejor usa un lenguaje m\u00e1s amable. As\u00ed, debes decir: Tienes que probar este chocolate. 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Requiere mucho, much\u00edsimo trabajo. Y si a\u00fan no la tienes, prep\u00e1rate. 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