{"id":15462,"date":"2011-11-21T11:03:50","date_gmt":"2011-11-21T10:03:50","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=15462"},"modified":"2011-11-21T11:03:50","modified_gmt":"2011-11-21T10:03:50","slug":"el-80-de-los-consumidores-se-informa-en-internet-antes-de-comprar","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/11\/21\/el-80-de-los-consumidores-se-informa-en-internet-antes-de-comprar\/","title":{"rendered":"El 80% de los consumidores se informa en Internet antes de comprar"},"content":{"rendered":"

\"Interrogaci\u00f3n\"<\/p>\n

Una raz\u00f3n m\u00e1s para que tu empresa est\u00e9 en Internet, aunque tu tienda est\u00e9 en la calle y no en la red: cada vez m\u00e1s consumidores se informan acerca de los productos, sus precios y condiciones de venta en Internet, aunque luego hagan sus compras en un comercio tradicional.<\/p>\n

Seg\u00fan un estudio de Deloitte citado por TechCrunch<\/a>, nueve de cada diez consumidores sabe lo que va a comprar antes de entrar en una tienda.<\/p>\n

Y ocho de cada diez, tiene in mente un grupo de marcas entre las que decidir\u00e1 su compra.<\/p>\n

Nada menos que el 80% de los consumidores se informa en Internet, sabe el precio que est\u00e1 dispuesto a pagar y el ahorro que puede conseguir.<\/p>\n

M\u00e1s a\u00fan, dos terceras partes de los consumidores compran cuando el producto est\u00e1 rebajado.<\/p>\n

Razones de peso para que tus ofertas est\u00e9n al alcance de todo el mundo en Internet aunque solo vendas a trav\u00e9s de tiendas f\u00edsicas y para que consideres seriamente la posibilidad de abrir una tienda on line<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Una raz\u00f3n m\u00e1s para que tu empresa est\u00e9 en Internet, aunque tu tienda est\u00e9 en la calle y no en la red: cada vez m\u00e1s consumidores se informan acerca de los productos, sus precios y … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,11],"tags":[726,939,47,122,294,457,941],"class_list":["post-15462","post","type-post","status-publish","format-standard","hentry","category-general","category-pymes","tag-ahorro","tag-compras","tag-internet","tag-marca","tag-precios","tag-productos","tag-tienda-on-line"],"yoast_head":"\nEl 80% de los consumidores se informa en Internet antes de comprar - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/11\/21\/el-80-de-los-consumidores-se-informa-en-internet-antes-de-comprar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 80% de los consumidores se informa en Internet antes de comprar - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Una raz\u00f3n m\u00e1s para que tu empresa est\u00e9 en Internet, aunque tu tienda est\u00e9 en la calle y no en la red: cada vez m\u00e1s consumidores se informan acerca de los productos, sus precios y ... 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La raz\u00f3n es el ahorro de tiempo y la comodidad: la mayor\u00eda de los hogares unifamiliares espa\u00f1oles no tienen tiempo para hacer las compras y, si lo tienen, prefieren gastarlo en otra cosa. 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La agencia Reuters informa que ha tenido acceso un proyecto de reglamento elaborado por la Comisi\u00f3n Europea que autorizar\u00eda a los proveedores a exigir a los distribuidores tener una tienda en la\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/02\/Peligro.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":465,"url":"https:\/\/www.churbayportillo.com\/blog\/2008\/07\/21\/el-precio-del-petroleo-dispara-las-ventas-por-internet\/","url_meta":{"origin":15462,"position":4},"title":"El precio del petr\u00f3leo dispara las ventas por Internet","author":"Jorge Churba","date":"21 julio 2008","format":false,"excerpt":"Si el desplazamiento hasta el centro comercial resulta demasiado caro, los consumidores compran por Internet. Sucede en los Estados Unidos, donde en muchos empresas, experimentaron un incremento de sus ventas on line superior al diez por ciento. Una de las claves para conseguir este aumento del comercio electr\u00f3nico en \u00e9pocas\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10493,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/08\/12\/razones-para-abrir-una-tienda-on-line\/","url_meta":{"origin":15462,"position":5},"title":"Razones para abrir una tienda on line","author":"Jorge Churba","date":"12 agosto 2010","format":false,"excerpt":"En los \u00faltimos cuatro trimestres, es decir en plena crisis, el comercio electr\u00f3nico en Espa\u00f1a bati\u00f3 r\u00e9cords. M\u00e1s a\u00fan, las compras realizadas dentro de Espa\u00f1a subieron un 58,5% alcanzando una facturaci\u00f3n 715,23 millones de euros. Son datos de la Comisi\u00f3n Nacional del Mercado de Valores (CMT) a los que hay\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/01\/carrito-de-la-compra.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/15462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=15462"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/15462\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=15462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=15462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=15462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}