{"id":15630,"date":"2011-12-01T08:08:36","date_gmt":"2011-12-01T07:08:36","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=15630"},"modified":"2022-06-02T10:06:28","modified_gmt":"2022-06-02T08:06:28","slug":"si-ofreces-placer-puedes-dar-ordenes","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/01\/si-ofreces-placer-puedes-dar-ordenes\/","title":{"rendered":"Si ofreces placer, puedes dar \u00f3rdenes"},"content":{"rendered":"

\"Beb\u00e9<\/p>\n

Si ofreces productos que producen placer, como chocolates<\/a> o vacaciones, puedes decirle al p\u00fablico lo que quieres que haga, sin rodeos y en modo imperativo.<\/p>\n

Pero si ofreces pa\u00f1ales, servicios bancarios o seguros, mejor usa un lenguaje m\u00e1s amable.<\/p>\n

As\u00ed, debes decir:<\/p>\n

Tienes que probar este chocolate.<\/em><\/p>\n

Pero,<\/p>\n

Podr\u00edas abrir una cuenta bancaria con nosotros.<\/em><\/p>\n

A estas conclusiones llegaron Ann Kronrod, del Massachusetts Institute of Technology (MIT); Amir Grinstein, de la Universidad Ben-Gurion, y Luc Wathieu, de la Universidad de Georgetown; en una investigaci\u00f3n publicada en el Journal of Consumer Research.<\/p>\n

Los investigadores justifican este uso del lenguaje porque cuando estamos de buen humor, como cuando pensamos en cosas que nos producen placer, empleamos un lenguaje directo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Si ofreces productos que producen placer, como chocolates o vacaciones, puedes decirle al p\u00fablico lo que quieres que haga, sin rodeos y en modo imperativo.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,1,11],"tags":[712,482,457],"class_list":["post-15630","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-general","category-pymes","tag-banca","tag-chocolate","tag-productos"],"yoast_head":"\nSi ofreces placer, puedes dar \u00f3rdenes - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/01\/si-ofreces-placer-puedes-dar-ordenes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si ofreces placer, puedes dar \u00f3rdenes - 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Tal como cont\u00e1bamos cuando la m\u00e1quina a\u00fan estaba en desarrollo, conseguir el volumen, la tercera dimensi\u00f3n, es posible porque la impresora va creando capas superpuestas de chocolate, evitando as\u00ed el uso de\u2026","rel":"","context":"En \u00abEmprendedores\u00bb","block_context":{"text":"Emprendedores","link":"https:\/\/www.churbayportillo.com\/blog\/category\/emprendedores\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/iictiOdHhXc\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15207,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/10\/27\/si-te-cuento-por-que-me-gusta-un-chocolate-me-gustara-menos\/","url_meta":{"origin":15630,"position":3},"title":"Si te cuento por qu\u00e9 me gusta un chocolate, me gustar\u00e1 menos","author":"Jorge Churba","date":"27 octubre 2011","format":false,"excerpt":"Todos solemos compartir nuestras opiniones sobre diferentes productos, pero este simple hecho hace que esa opini\u00f3n cambie ligeramente y que a veces nos gusten m\u00e1s y otras menos. 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