{"id":15643,"date":"2011-12-02T07:59:19","date_gmt":"2011-12-02T06:59:19","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=15643"},"modified":"2022-06-02T10:07:31","modified_gmt":"2022-06-02T08:07:31","slug":"ganando-el-momento-de-la-verdad-un-libro-de-marketing-para-el-puente","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/02\/ganando-el-momento-de-la-verdad-un-libro-de-marketing-para-el-puente\/","title":{"rendered":"Ganando el momento de la verdad, un libro de marketing para el puente"},"content":{"rendered":"

\"ZMOT<\/p>\n

Ganando el momento cero de la verdad<\/em> es el t\u00edtulo completo del libro que te proponemos para este fin\u00a0 de semana o, si lo tienes, puente. Se titula as\u00ed, porque en Google<\/a>, llaman al momento de tomar decisiones de compra on line el momento cero de la verdad o ZMOT<\/em>.<\/p>\n

El autor de este libro, dirigido a emprendedores, vendedores, directores ejecutivos y representantes de ventas y que te puedes bajar gratis, es Jim Lecinski, director general de Google en Estados Unidos.<\/p>\n

En esta obra, Lecinski comparte sus m\u00e9todos para tener \u00e9xito en este momento cr\u00edtico del marketing, con el apoyo de estudios de mercado exclusivos, historias personales y aportaciones de altos ejecutivos de importantes empresas multinacionales, como General Electric o Johnson & Johnson.<\/p>\n

Esperamos que el libro te sea \u00fatil y que disfrutes de estos d\u00edas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ganando el momento cero de la verdad es el t\u00edtulo completo del libro que te proponemos para este fin\u00a0 de semana o, si lo tienes, puente. 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Se llama Aprende con Google y ofrece gratis v\u00eddeo tutoriales muy cortos y pr\u00e1cticos para ayudarte a promocionar tu empresa en Internet. Adem\u00e1s, en algunos\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/f9mPgKx4v7E\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6106,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/08\/27\/marketing-aprendiendo-de-paulo-coelho\/","url_meta":{"origin":15643,"position":2},"title":"Marketing: aprendiendo de Paulo Coelho","author":"Jorge Churba","date":"27 agosto 2009","format":false,"excerpt":"Y no me refiero al contenido de sus libros, sino a sus acciones de marketing. La \u00faltima fue brillante: ofreci\u00f3 descargar gratis, durante un tiempo limitado, varios de sus libros. 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