{"id":15705,"date":"2011-12-12T09:25:55","date_gmt":"2011-12-12T08:25:55","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=15705"},"modified":"2022-07-28T19:30:33","modified_gmt":"2022-07-28T17:30:33","slug":"en-ee-uu-el-comercio-electronico-marca-un-nuevo-record","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/12\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\/","title":{"rendered":"En EE.UU. el comercio electr\u00f3nico marca un nuevo r\u00e9cord"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15717\" title=\"Santa Claus\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/12\/Santa-Claus.jpg\" alt=\"Santa Claus\" width=\"468\" height=\"314\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/12\/Santa-Claus.jpg 468w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2011\/12\/Santa-Claus-300x201.jpg 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>El comienzo de la temporada navide\u00f1a marca un nuevo r\u00e9cord de ventas para el comercio electr\u00f3nico en los Estados Unidos, con un aumento de las ventas del 15%. Y hoy, Green Monday o Lunes Verde, podr\u00eda conseguirse otro r\u00e9cord m\u00e1s.<!--more--><\/p>\n<p>Seg\u00fan <a title=\"U.S. Online Holiday Spending Approaches $25 Billion for the Season, Up 15 Percent vs. Year Ago\" href=\"https:\/\/www.comscore.com\/Insights\/Press-Releases\/2011\/12\/U.S.-Online-Holiday-Spending-Approaches-25-Billion-for-the-Season\">datos ofrecidos por comScore<\/a>, los primeros 39 d\u00edas de la temporada navide\u00f1a -los que van desde el 1 de noviembre hasta los primeros d\u00edas de diciembre- se han vendido a trav\u00e9s de Internet 24.600 millones de d\u00f3lares -casi 18.500 millones de euros-, un 15% m\u00e1s que en 2010.<\/p>\n<p>El d\u00eda de m\u00e1s ventas ha sido el Cyber Monday o <a title=\"Crear nuestro propio Ciber Lunes\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/11\/28\/crear-nuestro-propio-ciber-lunes\/\">Ciber Lunes<\/a> y hoy podr\u00eda marcarse un nuevo r\u00e9cord, ya que se celebra el Lunes Verde o Green Monday.<\/p>\n<p>Este t\u00e9rmino fue acu\u00f1ado por eBay en 2007, para identificar al lunes de la segunda semana de diciembre, uno de los d\u00edas de m\u00e1s ventas en todo el a\u00f1o.<\/p>\n<h3>Las razones del \u00e9xito<\/h3>\n<p><a title=\"comScore: U.S. Online Holiday Spending Surges 15 Percent To A Record $25 Billion\" href=\"https:\/\/techcrunch.com\/2011\/12\/11\/comscore-u-s-online-holiday-spending-surges-to-a-record-25-billion-up-15-percent-from-2010\/\">TechCrunch explica<\/a> que las razones para este incremento de las ventas son varias:<\/p>\n<ul>\n<li> Cupones de descuentos y ofertas.<\/li>\n<li>Env\u00edos gratis.<\/li>\n<li>Aplicaciones para comparar precios: cada vez m\u00e1s consumidores usan aplicaciones para comparar precios en sus tel\u00e9fonos m\u00f3viles para comprar desde sus casas, trabajos e incluso desde las propias tiendas de toda la vida. Por eso algunas empresas, como Amazon, ofrecen beneficios extras\u00a0 quienes compran a trav\u00e9s del m\u00f3vil.<\/li>\n<\/ul>\n<h3>La situaci\u00f3n en Espa\u00f1a<\/h3>\n<p>En Espa\u00f1a, todav\u00eda no tenemos cifras, pero sabemos que el p\u00fablico tiende a realizar sus compras navide\u00f1as m\u00e1s tarde que en los Estados Unidos. Y aunque algunas tiendas on line tratan de cambiar esta tendencia empleando ofertas parece que no han tenido mucho \u00e9xito.<\/p>\n<p>Por otra parte, llevamos tiempo insistiendo en que <a title=\"Comercio electr\u00f3nico: env\u00edos gratis, la diferencia entre el \u00e9xito y el fracaso\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/15\/comercio-electronico-envios-gratis-la-diferencia-entre-el-exito-y-el-fracaso\/\">los env\u00edos gratis pueden ser la diferencia entre el \u00e9xito y el fracaso en el comercio electr\u00f3nico<\/a>, aunque sabemos que ofrecer este beneficio en Espa\u00f1a no es nada sencillo.<\/p>\n<p>En cuanto a ofertas y descuentos, cada vez son m\u00e1s las tiendas on line espa\u00f1olas que los ofrecen en Navidad.<\/p>\n<p>Finalmente, es urgente adaptar las tiendas on line para su correcto uso desde los m\u00f3viles porque la compra desde estos aparatos se incrementar\u00e1 cada vez m\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comienzo de la temporada navide\u00f1a marca un nuevo r\u00e9cord de ventas para el comercio electr\u00f3nico en los Estados Unidos, con un aumento de las ventas del 15%. Y hoy, Green Monday o Lunes Verde, &#8230; <a title=\"En EE.UU. el comercio electr\u00f3nico marca un nuevo r\u00e9cord\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/12\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\/\" aria-label=\"Leer m\u00e1s sobre En EE.UU. el comercio electr\u00f3nico marca un nuevo r\u00e9cord\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9],"tags":[939,665,704,47,870,551,941,128],"class_list":["post-15705","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","tag-compras","tag-ebay","tag-empresas","tag-internet","tag-movil","tag-navidad","tag-tienda-on-line","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En EE.UU. el comercio electr\u00f3nico marca un nuevo r\u00e9cord - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/12\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En EE.UU. el comercio electr\u00f3nico marca un nuevo r\u00e9cord - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El comienzo de la temporada navide\u00f1a marca un nuevo r\u00e9cord de ventas para el comercio electr\u00f3nico en los Estados Unidos, con un aumento de las ventas del 15%. 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Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/12\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-12T08:25:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-28T17:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/12\/Santa-Claus.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/12\\\/12\\\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/12\\\/12\\\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\\\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#\\\/schema\\\/person\\\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"En EE.UU. el comercio electr\u00f3nico marca un nuevo r\u00e9cord\",\"datePublished\":\"2011-12-12T08:25:55+00:00\",\"dateModified\":\"2022-07-28T17:30:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/12\\\/12\\\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\\\/\"},\"wordCount\":397,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/12\\\/12\\\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/screto.s3.amazonaws.com\\\/uploads\\\/2011\\\/12\\\/Santa-Claus.jpg\",\"keywords\":[\"compras\",\"ebay\",\"Empresas\",\"Internet\",\"m\u00f3vil\",\"navidad\",\"tienda on line\",\"ventas\"],\"articleSection\":[\"Comercio electr\u00f3nico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/12\\\/12\\\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/12\\\/12\\\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\\\/\",\"url\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2011\\\/12\\\/12\\\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\\\/\",\"name\":\"En EE.UU. el comercio electr\u00f3nico marca un nuevo r\u00e9cord - 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