{"id":1577,"date":"2008-12-02T09:03:26","date_gmt":"2008-12-02T08:03:26","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=1577"},"modified":"2009-03-30T11:52:46","modified_gmt":"2009-03-30T09:52:46","slug":"mas-internet-menos-tele","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2008\/12\/02\/mas-internet-menos-tele\/","title":{"rendered":"M\u00e1s Internet, menos tele"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1585\" title=\"Internet en casa.\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/12\/internetencasa.jpg\" alt=\"\" width=\"108\" height=\"108\" \/>Dos tercios de la poblaci\u00f3n consume contenidos digitales, sobre todo en casa. Este es uno de los datos m\u00e1s relevantes del <strong>Libro blanco de los contenidos digitales<\/strong>, recientemente presentado.<\/p>\n<p>Este trabajo muestra algunas de las tendencias m\u00e1s importantes en la sociedad espa\u00f1ola:<!--more--><\/p>\n<blockquote><p>Se prev\u00e9 que la televisi\u00f3n contin\u00fae perdiendo relevancia como soporte publicitario dejando paso de manera progresiva a nuevos medios digitales (Internet). As\u00ed, Espa\u00f1a con un menor porcentaje de inversi\u00f3n en publicidad a trav\u00e9s de Internet que otros pa\u00edses europeos y con un tiempo de ocio dedicado a Internet en alza, tiene en la publicidad en Internet y otros medios interactivos los mayores motores de crecimiento a futuro del sector.<\/p><\/blockquote>\n<p>Lo que confirma que <a title=\"Anunciarse en internet es un chollo\" href=\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/21\/publicidad-anunciarse-en-internet-es-un-chollo-nadie-te-da-mas\/\">la publicidad en Internet seguir\u00e1 creciendo<\/a>. Pero hay m\u00e1s:<\/p>\n<ul>\n<li>Cada vez m\u00e1s gente, de todas las edades, usa Internet en Espa\u00f1a.<\/li>\n<li>Disminuye el tiempo de ocio dedicado a otros medios, como la televisi\u00f3n (del 61 al 57%).<\/li>\n<li>Aumenta el tiempo de ocio dedicado a Internet, ya es 9%.<\/li>\n<li>En Espa\u00f1a la inversi\u00f3n publicitaria dedicada a Internet es del 6%, en Gran Breta\u00f1a 14,7%.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dos tercios de la poblaci\u00f3n consume contenidos digitales, sobre todo en casa. Este es uno de los datos m\u00e1s relevantes del Libro blanco de los contenidos digitales, recientemente presentado. Este trabajo muestra algunas de las &#8230; <a title=\"M\u00e1s Internet, menos tele\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2008\/12\/02\/mas-internet-menos-tele\/\" aria-label=\"Leer m\u00e1s sobre M\u00e1s Internet, menos tele\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,1],"tags":[69,47,715,716,714],"class_list":["post-1577","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-general","tag-espana","tag-internet","tag-marketing-y-publicidad","tag-publicidad","tag-publicidad-en-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1s Internet, menos tele - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2008\/12\/02\/mas-internet-menos-tele\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s Internet, menos tele - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Dos tercios de la poblaci\u00f3n consume contenidos digitales, sobre todo en casa. Este es uno de los datos m\u00e1s relevantes del Libro blanco de los contenidos digitales, recientemente presentado. Este trabajo muestra algunas de las ... 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Sencillamente que tiene a su alcance el \u00fanico medio que en plena crisis sigue creciendo. \u00bfPor qu\u00e9 sigue creciendo la\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/03\/Publicidad-2009.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":15494,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/11\/23\/los-medios-tradicionales-quieren-competir-con-google-por-la-publicidad-en-internet\/","url_meta":{"origin":1577,"position":2},"title":"Los medios tradicionales quieren competir con Google por la publicidad en Internet","author":"Jorge Churba","date":"23 noviembre 2011","format":false,"excerpt":"Los principales medios de comunicaci\u00f3n espa\u00f1oles sustituir\u00e1n los anuncios de Google por los contratados con una plataforma propia llamada MediosOn, lo que podr\u00eda cambiar completamente el panorama de la publicidad on line en Espa\u00f1a. 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