{"id":16077,"date":"2012-01-11T11:24:43","date_gmt":"2012-01-11T10:24:43","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=16077"},"modified":"2022-07-28T12:41:37","modified_gmt":"2022-07-28T10:41:37","slug":"la-opinion-publica-segun-twitter","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/","title":{"rendered":"La opini\u00f3n p\u00fablica seg\u00fan Twitter"},"content":{"rendered":"

\"Twitter\"<\/p>\n

Las elecciones primarias de los Estados Unidos est\u00e1n demostrando que Twitter puede resultar tan eficaz como las encuestas para conocer la opini\u00f3n p\u00fablica. O incluso m\u00e1s.<\/p>\n

Hace ya m\u00e1s de un a\u00f1o dec\u00edamos que los datos de las opiniones expresadas en Twitter pueden ser muy similares a los obtenidos en las encuestas<\/a>.<\/p>\n

Ahora durante los caucus y primarias de los Estados Unidos, Mashable<\/a> y Globalpoint Research est\u00e1n tratando de ver si efectivamente es as\u00ed y los resultados son francamente buenos.<\/p>\n

Tanto que las predicciones de Globalpoint para el caucus de Iowa se acercaron m\u00e1s a los resultados que algunas importantes encuestas.<\/p>\n

Y tambi\u00e9n acertaron en las primarias de ayer en New Hampshire.<\/p>\n

Evidentemente esta forma de pulsar lo opini\u00f3n p\u00fablica es muy nueva, pero parece que, de seguir confirmando sus buenos resultados, se pueden sacar dos importantes conclusiones que pueden resultar muy \u00fatiles tanto para los pol\u00edticos como para las empresas:<\/p>\n

    \n
  1. Hay que prestar mucha atenci\u00f3n a las opiniones emitidas en Twitter porque pueden reflejar la opini\u00f3n p\u00fablica.<\/li>\n
  2. Hay que utilizar adecuadamente Twitter en los estudios de mercado, bien sea como complemento o como fuente principal de datos.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Las elecciones primarias de los Estados Unidos est\u00e1n demostrando que Twitter puede resultar tan eficaz como las encuestas para conocer la opini\u00f3n p\u00fablica. O incluso m\u00e1s.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,17,11],"tags":[704,139],"class_list":["post-16077","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-encuestas","category-pymes","tag-empresas","tag-twitter"],"yoast_head":"\nLa opini\u00f3n p\u00fablica seg\u00fan Twitter - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La opini\u00f3n p\u00fablica seg\u00fan Twitter - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Las elecciones primarias de los Estados Unidos est\u00e1n demostrando que Twitter puede resultar tan eficaz como las encuestas para conocer la opini\u00f3n p\u00fablica. O incluso m\u00e1s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-11T10:24:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-28T10:41:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"La opini\u00f3n p\u00fablica seg\u00fan Twitter\",\"datePublished\":\"2012-01-11T10:24:43+00:00\",\"dateModified\":\"2022-07-28T10:41:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/\"},\"wordCount\":212,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg\",\"keywords\":[\"Empresas\",\"twitter\"],\"articleSection\":[\"Branding\",\"Comercio electr\u00f3nico\",\"Emprendedores\",\"Encuestas\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/\",\"name\":\"La opini\u00f3n p\u00fablica seg\u00fan Twitter - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg\",\"datePublished\":\"2012-01-11T10:24:43+00:00\",\"dateModified\":\"2022-07-28T10:41:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#primaryimage\",\"url\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg\",\"contentUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La opini\u00f3n p\u00fablica seg\u00fan Twitter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La opini\u00f3n p\u00fablica seg\u00fan Twitter - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/","og_locale":"es_ES","og_type":"article","og_title":"La opini\u00f3n p\u00fablica seg\u00fan Twitter - El Secreto de las Pymes que crecen","og_description":"Las elecciones primarias de los Estados Unidos est\u00e1n demostrando que Twitter puede resultar tan eficaz como las encuestas para conocer la opini\u00f3n p\u00fablica. O incluso m\u00e1s.","og_url":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2012-01-11T10:24:43+00:00","article_modified_time":"2022-07-28T10:41:37+00:00","og_image":[{"url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"La opini\u00f3n p\u00fablica seg\u00fan Twitter","datePublished":"2012-01-11T10:24:43+00:00","dateModified":"2022-07-28T10:41:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/"},"wordCount":212,"commentCount":2,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg","keywords":["Empresas","twitter"],"articleSection":["Branding","Comercio electr\u00f3nico","Emprendedores","Encuestas","Pymes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/","url":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/","name":"La opini\u00f3n p\u00fablica seg\u00fan Twitter - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg","datePublished":"2012-01-11T10:24:43+00:00","dateModified":"2022-07-28T10:41:37+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#primaryimage","url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg","contentUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/11\/la-opinion-publica-segun-twitter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"La opini\u00f3n p\u00fablica seg\u00fan Twitter"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":9287,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/05\/20\/twitter-en-lugar-de-encuestas\/","url_meta":{"origin":16077,"position":0},"title":"Twitter en lugar de encuestas","author":"Jorge Churba","date":"20 mayo 2010","format":false,"excerpt":"Sabemos que conocer lo que dicen los consumidores sobre tu marca en Twitter es fundamental. Pero ahora una investigaci\u00f3n va m\u00e1s all\u00e1 y demuestra que los datos de las opiniones expresadas en Twitter pueden ser muy similares a los obtenidos en las encuestas. Tanto que Noah Smith, profesor de la\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/08\/twitter.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":16349,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/02\/01\/poca-paciencia-con-la-publicidad-en-internet\/","url_meta":{"origin":16077,"position":1},"title":"Poca paciencia con la publicidad en Internet","author":"Jorge Churba","date":"1 febrero 2012","format":false,"excerpt":"En publicidad menos es m\u00e1s, lo confirma un encuesta telef\u00f3nica realizada recientemente en los Estados Unidos que pregunt\u00f3 a 1.179 personas: cuando buscas contenidos gratuitos en Internet, \u00bfcu\u00e1l es la duraci\u00f3n m\u00e1xima aceptable de un anuncio que tienes que ver antes de acceder al contenido que quieres? Se refiere por\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Reloj","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/02\/Reloj.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7892,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/01\/15\/las-empresas-que-mas-crecen-usan-twitter\/","url_meta":{"origin":16077,"position":2},"title":"Las empresas que m\u00e1s crecen usan Twitter","author":"Jorge Churba","date":"15 enero 2010","format":false,"excerpt":"Nada menos que el 52% de las empresas de mayor crecimiento en los Estados Unidos usan Twitter, seg\u00fan un estudio de The Center for Marketing Research de la Universidad de Massachussets. Se trata de empresas incluidas en el Inc. 500, un selecto grupo de las compa\u00f1\u00edas de m\u00e1s r\u00e1pido crecimiento\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"elsecreto en Twitter","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/01\/elsecreto-en-Twitter.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":8863,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/04\/13\/la-publicidad-online-llega-a-twitter\/","url_meta":{"origin":16077,"position":3},"title":"La publicidad online llega a Twitter","author":"Jorge Churba","date":"13 abril 2010","format":false,"excerpt":"Para esta tarde, hora de los Estados Unidos, est\u00e1 anunciado el lanzamiento de la publicidad en Twitter. Entre los primeros anunciantes estar\u00e1n Starbucks y Virgin America. Pero, \u00bfqu\u00e9 pasar\u00e1 con la publicidad en Twitter en Espa\u00f1a? \u00bfSer\u00e1 una opci\u00f3n interesante para las pymes? A\u00fan es demasiado pronto para saberlo. Lo\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/04\/Tweet-patrocinado.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":20582,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/02\/13\/twitter-o-facebook\/","url_meta":{"origin":16077,"position":4},"title":"\u00bfTwitter o Facebook?","author":"Jorge Churba","date":"13 febrero 2013","format":false,"excerpt":"Cada vez son m\u00e1s la pymes que se asoman a las redes sociales. En la mayor\u00eda de los casos eligen Facebook mientras que muy pocas usan Twitter. \u00bfEs esa la decisi\u00f3n m\u00e1s acertada y rentable o deber\u00edan reconsiderarla? La Fundaci\u00f3n Banesto acaba de publicar su Observatorio sobre el uso de\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5918,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/08\/13\/comercio-electronico-vendedor-virtual-via-twitter\/","url_meta":{"origin":16077,"position":5},"title":"Comercio electr\u00f3nico: vendedor virtual v\u00eda Twitter","author":"Jorge Churba","date":"13 agosto 2009","format":false,"excerpt":"Todav\u00eda hay gente que prefiere no comprar a trav\u00e9s de Internet porque le resulta impersonal y, sobretodo, echa de menos el consejo de un vendedor. Para superar este escollo Twitter puede ser un buen aliado. Si todav\u00eda no sabes qu\u00e9 es Twitter, echa un vistazo a este v\u00eddeo. Ahora que\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"pajarito Twitter","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/08\/pajarito-Twitter.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/16077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=16077"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/16077\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=16077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=16077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=16077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}