{"id":16087,"date":"2012-01-12T12:42:47","date_gmt":"2012-01-12T11:42:47","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=16087"},"modified":"2022-06-02T10:31:33","modified_gmt":"2022-06-02T08:31:33","slug":"el-exito-del-pan-bin-laden","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/12\/el-exito-del-pan-bin-laden\/","title":{"rendered":"El \u00e9xito del pan Bin Laden"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16098\" title=\"Osama bin Laden\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/01\/Osama_bin_Laden.jpg\" alt=\"Osama bin Laden\" width=\"399\" height=\"269\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/01\/Osama_bin_Laden.jpg 399w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/01\/Osama_bin_Laden-300x202.jpg 300w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/p>\n<p>Un cliente entra en la Panader\u00eda Portuguesa de la ciudad africana de Blantyre, en Malawi, y despu\u00e9s de echar un vistazo pregunta:<\/p>\n<p>-\u00bfNo queda Bin Laden?<!--more--><\/p>\n<p>-No, pero tenemos George W. Bush y Barack Obama-responde el panadero.<\/p>\n<p>-No gracias- dice decepcionado el cliente y se va.<\/p>\n<p>Muy probablemente encuentre su Bin Laden en cualquiera de las peque\u00f1as panader\u00edas de la ciudad.<\/p>\n<p>La escena es imaginaria, pero los nombres de los productos no.<\/p>\n<p>No se sabe muy bien la raz\u00f3n, pero un buen d\u00eda alguien <a title=\"Bin Laden bread a hit for Malawi bakers\" href=\"https:\/\/edition.cnn.com\/2011\/11\/30\/world\/africa\/bin-laden-bread\/index.html?hpt=ibu_bn2\">bautiz\u00f3 a un tipo de pan como Bin Laden<\/a>, a todo el mundo le pareci\u00f3 gracioso y pronto se populariz\u00f3.<\/p>\n<p>Incluso los panaderos lo adoptaron y bautizaron Bush y Obama a otros tipos de panes, pero ninguno consigui\u00f3 la popularidad de Bin Laden.<\/p>\n<p>En nuestra cultura ser\u00eda poco aconsejable vender un producto bajo la <a title=\"Brandong en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/branding\/\">marca<\/a> Bin Laden, pero en Malawi ha sido clave para el \u00e9xito.<\/p>\n<p>Conocer y comprender las diferenciales culturales que hacen que una marca sea un \u00e9xito en un pa\u00eds y un fracaso en otro es fundamental para la internalizaci\u00f3n de las empresas, sin embargo a veces lo olvidamos.<\/p>\n<p>Foto: U.S. Federal Government.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un cliente entra en la Panader\u00eda Portuguesa de la ciudad africana de Blantyre, en Malawi, y despu\u00e9s de echar un vistazo pregunta: -\u00bfNo queda Bin Laden?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[458,600,704,122],"class_list":["post-16087","post","type-post","status-publish","format-standard","hentry","category-branding","tag-exito","tag-barack-obama","tag-empresas","tag-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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Y vaya si cambiaba, titulaba Una nueva era de servicio p\u00fablico y en una de las fotos aparec\u00eda Obama con su familia con ropa informal\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/01\/whitehouse.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6303,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/10\/obama-promueve-un-mercado-de-granjeros-junto-a-la-casa-blanca\/","url_meta":{"origin":16087,"position":2},"title":"Obama promueve un mercado de granjeros junto a la Casa Blanca","author":"Jorge Churba","date":"10 septiembre 2009","format":false,"excerpt":"El presidente Barack Obama lanz\u00f3 la idea en agosto: un peque\u00f1o mercado de granjeros junto a la Casa Blanca para apoyar a la producci\u00f3n local y atraer el inter\u00e9s p\u00fablico hacia los temas de nutrici\u00f3n. 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Tambi\u00e9n afirma: Est\u00e1 en peligro la prosperidad de todos los pa\u00edses, adem\u00e1s de la estabilidad de los Gobiernos y la supervivencia de pueblos enteros en las partes m\u00e1s vulnerables de la tierra. Con sinceridad pinta un panorama dur\u00edsimo, pero tambi\u00e9n ofrece\u2026","rel":"","context":"En \u00abGeneral\u00bb","block_context":{"text":"General","link":"https:\/\/www.churbayportillo.com\/blog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17758,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/05\/29\/la-semana-de-las-pequenas-empresas\/","url_meta":{"origin":16087,"position":4},"title":"La semana de las peque\u00f1as empresas","author":"Jorge Churba","date":"29 mayo 2012","format":false,"excerpt":"Estados Unidos es el pa\u00eds de las grandes multinacionales, pero su espina dorsal la forman peque\u00f1as empresas, afirma su presidente Barack Obama. Por eso el pa\u00eds acaba de celebrar la Semana Nacional de las Peque\u00f1as Empresas, un acontecimiento destinado a promover los peque\u00f1os negocios. La semana cont\u00f3 con sponsors de\u2026","rel":"","context":"En \u00abEmprendedores\u00bb","block_context":{"text":"Emprendedores","link":"https:\/\/www.churbayportillo.com\/blog\/category\/emprendedores\/"},"img":{"alt_text":"National Small Business Week","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/05\/national-small-business-wee.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":24487,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/12\/05\/momentos-magicos-para-ti-y-para-tu-negocio\/","url_meta":{"origin":16087,"position":5},"title":"Momentos m\u00e1gicos para ti y para tu negocio","author":"Jorge Churba","date":"5 diciembre 2014","format":false,"excerpt":"Sin duda las reuniones de brainstorming o tormentas de ideas sirven para despertar la creatividad en los equipos, por eso las propiciamos. Sin embargo, a veces olvidamos que igual de importante es disfrutar de unos momentos de relajaci\u00f3n, a veces en soledad, porque son fundamentales para nuestro bienestar y para\u2026","rel":"","context":"En \u00abEmprendedores\u00bb","block_context":{"text":"Emprendedores","link":"https:\/\/www.churbayportillo.com\/blog\/category\/emprendedores\/"},"img":{"alt_text":"Obama y su perro","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/12\/Obamaysuperro.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/12\/Obamaysuperro.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/12\/Obamaysuperro.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/12\/Obamaysuperro.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/16087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=16087"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/16087\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=16087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=16087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=16087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}