{"id":16476,"date":"2012-02-14T16:42:26","date_gmt":"2012-02-14T15:42:26","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=16476"},"modified":"2022-06-02T10:26:00","modified_gmt":"2022-06-02T08:26:00","slug":"una-valla-que-cambia-con-el-sol","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/02\/14\/una-valla-que-cambia-con-el-sol\/","title":{"rendered":"Una valla que cambia con el sol"},"content":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=LkP9zKchKE8<\/p>\n<p>La valla que ves en este v\u00eddeo se encuentra en R\u00edo de Janeiro, Brasil, y est\u00e1 compuesta por un mill\u00f3n de cuentas blancas que cambian de color al recibir la luz del sol. As\u00ed, durante el d\u00eda ofrece un mensaje y durante la noche otro.<!--more--><\/p>\n<p>Las cuentas son blancas en la oscuridad y adquieren cinco colores diferentes al darles la luz del sol, pero como se trataba de una <a title=\"Publicidad en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/publicidad\/\">publicidad<\/a> de un protector solar de Nivea, su autor, el artista pl\u00e1stico Simon Fernandes, la pint\u00f3 con la propia crema para obtener nuevos colores.<\/p>\n<p>Me encontr\u00e9 esta interesante idea justo cuando un cliente me consultaba acerca de un trabajo en vallas y ya estoy so\u00f1ando con sus aplicaciones.<\/p>\n<p>V\u00eda <a title=\"Sunscreen Ad Revealed Only When the Sun Comes Out [VIDEO]\" href=\"https:\/\/mashable.com\/archive\/sunscreen-ad-brazil\">Mashable<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=LkP9zKchKE8 La valla que ves en este v\u00eddeo se encuentra en R\u00edo de Janeiro, Brasil, y est\u00e1 compuesta por un mill\u00f3n de cuentas blancas que cambian de color al recibir la luz del sol. As\u00ed, &#8230; <a title=\"Una valla que cambia con el sol\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/02\/14\/una-valla-que-cambia-con-el-sol\/\" aria-label=\"Leer m\u00e1s sobre Una valla que cambia con el sol\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[716,480,880],"class_list":["post-16476","post","type-post","status-publish","format-standard","hentry","category-general","tag-publicidad","tag-video","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una valla que cambia con el sol - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/02\/14\/una-valla-que-cambia-con-el-sol\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una valla que cambia con el sol - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"https:\/\/www.youtube.com\/watch?v=LkP9zKchKE8 La valla que ves en este v\u00eddeo se encuentra en R\u00edo de Janeiro, Brasil, y est\u00e1 compuesta por un mill\u00f3n de cuentas blancas que cambian de color al recibir la luz del sol. 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Y vaya si cambiaba, titulaba Una nueva era de servicio p\u00fablico y en una de las fotos aparec\u00eda Obama con su familia con ropa informal\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/01\/whitehouse.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5130,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/22\/publicidad-en-tiempos-de-crisis\/","url_meta":{"origin":16476,"position":4},"title":"Publicidad en tiempos de crisis","author":"Jorge Churba","date":"22 junio 2009","format":false,"excerpt":"En estos tiempos de crisis, reducir costes renunciando a nuestros esfuerzos de marketing y publicidad es casi un suicidio. Es precisamente ahora cuando debemos reforzar nuestros esfuerzos para enfrentarnos a la crisis. 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As\u00ed el click pr\u00e1cticamente se ha convertido en un standar, pero no le dice nada a nadie -dice Andrea Kerr Redniss, de\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"clic","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/05\/clic.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/16476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=16476"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/16476\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=16476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=16476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=16476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}