entrevista concedida a Inc. por Guy Kawasaki<\/a>, el hombre que durante a\u00f1os fuera responsable del marketing de Apple:<\/p>\nPregunta: Digamos que tenemos un empresario que es nuevo en todo esto de los social media. Hay una tendencia a contratar a un consultor y formular un plan. \u00bfEs ese el enfoque correcto?<\/p>\n
Guy Kawasaki: No. Zamb\u00fallete en Facebook o Google + o Twitter. Crea una cuenta personal y prueba el agua. Conoce las sensibilidades. Esto es muy diferente al t\u00edpico experto que te dice que primero tiene que establecer su estrategia y sus metas y tener un enorme documento y un plan de trabajo. Creo que eso es un error. Es muy dif\u00edcil crear metas y estrategias para algo como Google +, Facebook o Twitter si no est\u00e1s familiarizado con Google +, Facebook o Twitter.<\/p>\n
Y a continuaci\u00f3n, Kawasaki pone como ejemplos de \u00e9xitos en las redes sociales a los conseguidos por peque\u00f1as empresas como pasteler\u00edas o furgonetas que venden comidas por las calles.<\/p>\n","protected":false},"excerpt":{"rendered":"
Algunos autodenominados gur\u00fas aconsejan contratarlos para crear un plan antes de usar las redes sociales. Nuestra experta, Angeles Portillo o @zanguanga siempre ha pensado que hay que lanzarse a las redes sociales sin plan y … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,11],"tags":[375,458,704,677,220,967,724,390,139],"class_list":["post-16617","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-pymes","tag-angeles-portillo","tag-exito","tag-empresas","tag-estrategia","tag-facebook","tag-guy-kawasaki","tag-marketing","tag-redes-sociales","tag-twitter"],"yoast_head":"\nRedes sociales: olv\u00eddate de planes y l\u00e1nzate - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/02\/28\/redes-sociales-olvidate-de-planes-y-lanzate\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes sociales: olv\u00eddate de planes y l\u00e1nzate - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Algunos autodenominados gur\u00fas aconsejan contratarlos para crear un plan antes de usar las redes sociales. 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