{"id":16633,"date":"2012-02-29T20:23:45","date_gmt":"2012-02-29T19:23:45","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=16633"},"modified":"2012-02-29T20:23:45","modified_gmt":"2012-02-29T19:23:45","slug":"el-valor-de-una-palabra","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/02\/29\/el-valor-de-una-palabra\/","title":{"rendered":"El valor de una palabra"},"content":{"rendered":"<p>A menudo no se tiene en cuenta el valor de las palabras en las webs corporativas y en muchas <a title=\"Tiendas on line en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/tienda-on-line\/\">tiendas on line<\/a>, sin embargo, a veces el cambio de una sola palabra puede conseguir aumentar o disminuir las ventas.<\/p>\n<p>Sucede mucho cuando la palabra es una llamada a la acci\u00f3n del tipo pida presupuesto o compre ahora.<!--more--><\/p>\n<p>Pero donde realmente suelen verse diferencias importantes es en la denominaci\u00f3n de las categor\u00edas. Por ejemplo en una tienda on line de ropa puede haber mucha diferencia entre categor\u00edas como hombre y mujer o para ella y para \u00e9l.<\/p>\n<p>Por eso, conviene hacer constantemente pruebas para conseguir los mejores resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A menudo no se tiene en cuenta el valor de las palabras en las webs corporativas y en muchas tiendas on line, sin embargo, a veces el cambio de una sola palabra puede conseguir aumentar &#8230; <a title=\"El valor de una palabra\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/02\/29\/el-valor-de-una-palabra\/\" aria-label=\"Leer m\u00e1s sobre El valor de una palabra\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[941,128,695],"class_list":["post-16633","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","tag-tienda-on-line","tag-ventas","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El valor de una palabra - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/02\/29\/el-valor-de-una-palabra\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El valor de una palabra - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"A menudo no se tiene en cuenta el valor de las palabras en las webs corporativas y en muchas tiendas on line, sin embargo, a veces el cambio de una sola palabra puede conseguir aumentar ... 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