{"id":16884,"date":"2012-03-21T10:18:22","date_gmt":"2012-03-21T09:18:22","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=16884"},"modified":"2022-06-02T09:59:59","modified_gmt":"2022-06-02T07:59:59","slug":"libros-con-olor-a-chicle-a-frutas-y-a-pedos","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/03\/21\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\/","title":{"rendered":"Libros con olor a chicle, a frutas y a&#8230; pedos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16894\" title=\"Pedo\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/03\/pedo.jpg\" alt=\"Pedo\" width=\"283\" height=\"278\" \/><\/p>\n<p>Para Autumn Publishing Group la <a title=\"Innovacion en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/innovacion\/\">innovaci\u00f3n<\/a> pasa por agregar a los libros infantiles efectos especiales y para ello se ha hecho con los derechos mundiales de una tecnolog\u00eda de microencapsulado y activaci\u00f3n t\u00e1ctil que hasta ahora solo se hab\u00eda usado en cosm\u00e9ticos y textiles y que proporcionar\u00e1 diversos aromas a las p\u00e1ginas.<!--more--><\/p>\n<p>La primera colecci\u00f3n que incorpora esta tecnolog\u00eda se llama The Splotz! y saldr\u00e1 a la venta en julio.<\/p>\n<p>Cada libro tendr\u00e1 nueve aromas diferentes -como chicle o frutas del bosque- y costar\u00e1 2,99 libras -alrededor de 3,58\u20ac-. Seg\u00fan <a title=\"&#039;Scent-sational&#039; reads: smelly children&#039;s books hit the market\" href=\"https:\/\/www.theguardian.com\/books\/booksblog\/2012\/mar\/20\/autumn-publishing-scented-books\">informa theguardian<\/a>, uno de los t\u00edtulos ser\u00e1 <em>La historia del famoso pedorro<\/em>, que incluir\u00e1 olor a pedos en su \u00faltima p\u00e1gina.<\/p>\n<p>Eso s\u00ed, los padres no tendr\u00e1n que preocuparse, porque la editorial informa que las fragancias no son t\u00f3xicas, sino muy seguras, cumplen con diferentes normativas y tienen una duraci\u00f3n de hasta tres a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para Autumn Publishing Group la innovaci\u00f3n pasa por agregar a los libros infantiles efectos especiales y para ello se ha hecho con los derechos mundiales de una tecnolog\u00eda de microencapsulado y activaci\u00f3n t\u00e1ctil que hasta &#8230; <a title=\"Libros con olor a chicle, a frutas y a&#8230; pedos\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/03\/21\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\/\" aria-label=\"Leer m\u00e1s sobre Libros con olor a chicle, a frutas y a&#8230; pedos\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,1],"tags":[536,840],"class_list":["post-16884","post","type-post","status-publish","format-standard","hentry","category-branding","category-general","tag-innovacion","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Libros con olor a chicle, a frutas y a... pedos - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/03\/21\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Libros con olor a chicle, a frutas y a... pedos - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Para Autumn Publishing Group la innovaci\u00f3n pasa por agregar a los libros infantiles efectos especiales y para ello se ha hecho con los derechos mundiales de una tecnolog\u00eda de microencapsulado y activaci\u00f3n t\u00e1ctil que hasta ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2012\/03\/21\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-21T09:18:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T07:59:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/03\/pedo.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/03\/21\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/03\/21\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Libros con olor a chicle, a frutas y a&#8230; 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El Centro Nacional de Referencia de Aplicaci\u00f3n de las Tecnolog\u00edas de la Informaci\u00f3n y la Comunicaci\u00f3n (CENATIC) nos propone 10 razones para\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Software libre","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/04\/sello.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18057,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/06\/21\/curso-gratis-internet-historia-tecnologia-y-seguridad\/","url_meta":{"origin":16884,"position":2},"title":"Curso gratis Internet, historia, tecnolog\u00eda y seguridad","author":"Jorge Churba","date":"21 junio 2012","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=Ob9cgyZ7e2U Para tener \u00e9xito en los negocios en Internet es clave que conozcas el medio. Sin embargo, a diario vemos que emprendedores y empresas pretenden ganar dinero en la red sin conocerla. 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Gracias a este v\u00eddeo titulado Where the hell is Matt? o \u00bfD\u00f3nde diablos est\u00e1 Matt?, los chicles Stride han conseguido aparecer casi en cada rinc\u00f3n de Internet. \u00a1Y todav\u00eda hay gente\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/zlfKdbWwruY\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12931,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/03\/23\/innovacion-detectar-whisky-falsificado-sin-abrir-la-botella\/","url_meta":{"origin":16884,"position":4},"title":"Innovaci\u00f3n: detectar whisky falsificado sin abrir la botella","author":"Jorge Churba","date":"23 marzo 2011","format":false,"excerpt":"La innovaci\u00f3n abre nuevos caminos para el conocimiento pero tambi\u00e9n para los negocios y este proyecto lo demuestra. Todo empez\u00f3 con un un espectr\u00f3metro dise\u00f1ado y construido por el Centro de Investigaci\u00f3n Espacial para la investigaci\u00f3n astron\u00f3mica. Que m\u00e1s tarde fue adaptado por investigadores de la Universidad de Leicester para\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Detector de whisky","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/03\/Detector-de-whisky.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":8475,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/03\/09\/cuando-la-innovacion-perjudica-al-negocio\/","url_meta":{"origin":16884,"position":5},"title":"Cuando la innovaci\u00f3n perjudica al negocio","author":"Jorge Churba","date":"9 marzo 2010","format":false,"excerpt":"Siempre estamos proponiendo la innovaci\u00f3n para salir de la crisis y mejorar el negocio, sin embargo acaban de demostrarnos que, a veces, puede ser perjudicial. 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