{"id":16884,"date":"2012-03-21T10:18:22","date_gmt":"2012-03-21T09:18:22","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=16884"},"modified":"2022-06-02T09:59:59","modified_gmt":"2022-06-02T07:59:59","slug":"libros-con-olor-a-chicle-a-frutas-y-a-pedos","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/03\/21\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\/","title":{"rendered":"Libros con olor a chicle, a frutas y a&#8230; pedos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16894\" title=\"Pedo\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/03\/pedo.jpg\" alt=\"Pedo\" width=\"283\" height=\"278\" \/><\/p>\n<p>Para Autumn Publishing Group la <a title=\"Innovacion en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/innovacion\/\">innovaci\u00f3n<\/a> pasa por agregar a los libros infantiles efectos especiales y para ello se ha hecho con los derechos mundiales de una tecnolog\u00eda de microencapsulado y activaci\u00f3n t\u00e1ctil que hasta ahora solo se hab\u00eda usado en cosm\u00e9ticos y textiles y que proporcionar\u00e1 diversos aromas a las p\u00e1ginas.<!--more--><\/p>\n<p>La primera colecci\u00f3n que incorpora esta tecnolog\u00eda se llama The Splotz! y saldr\u00e1 a la venta en julio.<\/p>\n<p>Cada libro tendr\u00e1 nueve aromas diferentes -como chicle o frutas del bosque- y costar\u00e1 2,99 libras -alrededor de 3,58\u20ac-. Seg\u00fan <a title=\"&#039;Scent-sational&#039; reads: smelly children&#039;s books hit the market\" href=\"https:\/\/www.theguardian.com\/books\/booksblog\/2012\/mar\/20\/autumn-publishing-scented-books\">informa theguardian<\/a>, uno de los t\u00edtulos ser\u00e1 <em>La historia del famoso pedorro<\/em>, que incluir\u00e1 olor a pedos en su \u00faltima p\u00e1gina.<\/p>\n<p>Eso s\u00ed, los padres no tendr\u00e1n que preocuparse, porque la editorial informa que las fragancias no son t\u00f3xicas, sino muy seguras, cumplen con diferentes normativas y tienen una duraci\u00f3n de hasta tres a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para Autumn Publishing Group la innovaci\u00f3n pasa por agregar a los libros infantiles efectos especiales y para ello se ha hecho con los derechos mundiales de una tecnolog\u00eda de microencapsulado y activaci\u00f3n t\u00e1ctil que hasta &#8230; <a title=\"Libros con olor a chicle, a frutas y a&#8230; pedos\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/03\/21\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\/\" aria-label=\"Leer m\u00e1s sobre Libros con olor a chicle, a frutas y a&#8230; pedos\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,1],"tags":[536,840],"class_list":["post-16884","post","type-post","status-publish","format-standard","hentry","category-branding","category-general","tag-innovacion","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Libros con olor a chicle, a frutas y a... pedos - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/03\/21\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Libros con olor a chicle, a frutas y a... pedos - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Para Autumn Publishing Group la innovaci\u00f3n pasa por agregar a los libros infantiles efectos especiales y para ello se ha hecho con los derechos mundiales de una tecnolog\u00eda de microencapsulado y activaci\u00f3n t\u00e1ctil que hasta ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2012\/03\/21\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-21T09:18:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T07:59:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/03\/pedo.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2012\\\/03\\\/21\\\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/2012\\\/03\\\/21\\\/libros-con-olor-a-chicle-a-frutas-y-a-pedos\\\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\\\/\\\/www.churbayportillo.com\\\/blog\\\/#\\\/schema\\\/person\\\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Libros con olor a chicle, a frutas y a&#8230; 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El Centro Nacional de Referencia de Aplicaci\u00f3n de las Tecnolog\u00edas de la Informaci\u00f3n y la Comunicaci\u00f3n (CENATIC) nos propone 10 razones para\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Software libre","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/04\/sello.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18057,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/06\/21\/curso-gratis-internet-historia-tecnologia-y-seguridad\/","url_meta":{"origin":16884,"position":2},"title":"Curso gratis Internet, historia, tecnolog\u00eda y seguridad","author":"Jorge Churba","date":"21 junio 2012","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=Ob9cgyZ7e2U Para tener \u00e9xito en los negocios en Internet es clave que conozcas el medio. Sin embargo, a diario vemos que emprendedores y empresas pretenden ganar dinero en la red sin conocerla. Por eso recomendamos este curso que responde a tres preguntas b\u00e1sicas: \u00bfQu\u00e9 es Internet? \u00bfC\u00f3mo se cre\u00f3 Internet?\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/Ob9cgyZ7e2U\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12931,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/03\/23\/innovacion-detectar-whisky-falsificado-sin-abrir-la-botella\/","url_meta":{"origin":16884,"position":3},"title":"Innovaci\u00f3n: detectar whisky falsificado sin abrir la botella","author":"Jorge Churba","date":"23 marzo 2011","format":false,"excerpt":"La innovaci\u00f3n abre nuevos caminos para el conocimiento pero tambi\u00e9n para los negocios y este proyecto lo demuestra. Todo empez\u00f3 con un un espectr\u00f3metro dise\u00f1ado y construido por el Centro de Investigaci\u00f3n Espacial para la investigaci\u00f3n astron\u00f3mica. Que m\u00e1s tarde fue adaptado por investigadores de la Universidad de Leicester para\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Detector de whisky","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/03\/Detector-de-whisky.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":8475,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/03\/09\/cuando-la-innovacion-perjudica-al-negocio\/","url_meta":{"origin":16884,"position":4},"title":"Cuando la innovaci\u00f3n perjudica al negocio","author":"Jorge Churba","date":"9 marzo 2010","format":false,"excerpt":"Siempre estamos proponiendo la innovaci\u00f3n para salir de la crisis y mejorar el negocio, sin embargo acaban de demostrarnos que, a veces, puede ser perjudicial. La innovaci\u00f3n en los alimentos tradicionales puede da\u00f1ar su imagen indican los resultados de un estudio realizado por el Instituto de Investigaci\u00f3n y Tecnolog\u00eda Agroalimentaria\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/03\/jamon.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13829,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/07\/05\/nuevos-negocios-libros-en-la-nube\/","url_meta":{"origin":16884,"position":5},"title":"Nuevos negocios: libros en la nube","author":"Jorge Churba","date":"5 julio 2011","format":false,"excerpt":"https:\/\/vimeo.com\/24305125 Imagina que no tuvieras que comprar los libros de texto para tus hijos y que ellos no tuvieran que cargarlos. \u00a1Eso s\u00ed que ser\u00eda innovaci\u00f3n! Pues ese es uno de los objetivos de 24symbols una empresa espa\u00f1ola que ofrece libros en la nube, igual que Spotify ofrece m\u00fasica. 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