un blog es como un marat\u00f3n<\/a>, refiri\u00e9ndonos a la necesidad de conservar las fuerzas para mantener la frecuencia de publicaci\u00f3n.<\/p>\nAhora os presentamos otra analog\u00eda de Erik Wolf que refleja muy bien las grandes ventajas que puede tener un blog para tu empresa, pero tambi\u00e9n su gran debilidad.<\/p>\n
Tibur\u00f3n<\/h3>\n
Un gran tibur\u00f3n es uno de los predadores m\u00e1s perfectos. Es r\u00e1pido, fuerte, \u00e1gil y sigiloso.<\/p>\n
Y tiene una impresionante dentadura que se renueva constantemente.<\/p>\n
Blog<\/h3>\n
Los blogs tienen ventajas similares.<\/p>\n
Un blog bien hecho te permitir\u00e1 crear la combinaci\u00f3n perfecta de calidad de contenidos, actualizaciones web, redes sociales, optimizaci\u00f3n para motores de b\u00fasqueda (SEO), e-mail marketing y mucho m\u00e1s.<\/p>\n
Y como los dientes del tibur\u00f3n que se renuevan constantemente, las entradas del blog son un flujo constante de nuevas armas de marketing.<\/p>\n
Debilidad<\/h3>\n
Pero blogs y tiburones comparten una gran debilidad: si se quedan quietos se mueren.<\/p>\n
Porque el tibur\u00f3n necesita moverse para poder respirar.<\/p>\n
Y cuando un blog deja de actualizarse, deja de emitir su mensaje a trav\u00e9s del correo electr\u00f3nico y las redes sociales, pierde su ventajas en los buscadores… y se muere como un tibur\u00f3n quieto.<\/p>\n","protected":false},"excerpt":{"rendered":"
Un blog puede darte las mismas ventajas que tienen los grandes predadores del mar, los tiburones.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[494,336,733,724,390,132],"class_list":["post-17112","post","type-post","status-publish","format-standard","hentry","category-blogs","tag-contenidos","tag-correo-electronico","tag-e-mail-marketing","tag-marketing","tag-redes-sociales","tag-seo"],"yoast_head":"\n
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Considera incorporar algunos de los que te proponemos porque pueden ayudarte a superar un a\u00f1o que se presagia duro. Dise\u00f1o web responsive:\u00a0ofrece una buena experiencia a quienes visiten tu sitio web usando tel\u00e9fonos m\u00f3viles, tablets o cualquier otro dispositivo,\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Pensando","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/12\/pensando.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3346,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/17\/don-peppers-pymes-e-internet\/","url_meta":{"origin":17112,"position":5},"title":"Don Peppers, pymes e Internet","author":"Jorge Churba","date":"17 marzo 2009","format":false,"excerpt":"El gur\u00fa del marketing, Don Peppers, particip\u00f3 en un foro en Castilla y Le\u00f3n. All\u00ed el\u00a0 peri\u00f3dico Norte de Castilla le hizo una interesante entrevista. Entre otras cosas, dice: las empresas pueden obtener la confianza de sus clientes porque otros clientes hablaron de esta compa\u00f1\u00eda de forma positiva en Internet.\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/17112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=17112"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/17112\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=17112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=17112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=17112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Tibur\u00f3n\"](\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/04\/tiburon.jpg\" "\\"Tibur\u00f3n\\"")
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