{"id":17303,"date":"2012-04-27T09:31:27","date_gmt":"2012-04-27T07:31:27","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=17303"},"modified":"2022-06-02T12:55:52","modified_gmt":"2022-06-02T10:55:52","slug":"de-motel-a-hotel-un-70-de-diferencia","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/04\/27\/de-motel-a-hotel-un-70-de-diferencia\/","title":{"rendered":"De motel a hotel, un 70% de diferencia"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17308\" title=\"Motel\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/04\/motel.jpg\" alt=\"Motel\" width=\"500\" height=\"267\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/04\/motel.jpg 500w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/04\/motel-300x160.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Un nuevo programa de Travel Channel se llama Hotel Impossible y consiste en que un experto visita establecientos con problemas y les aporta soluciones.<!--more--><\/p>\n<p>En el primer episodio el experto Anthony Melchiorri acudi\u00f3 a un peque\u00f1o <a title=\"Hotel Impossible: New Yorker Boutique Hotel\" href=\"https:\/\/www.travelchannel.com\/tv-shows\/hotel-impossible\/episodes\/hotel-new-yorker-miami\">hotel de Miami<\/a>, sobre el que pesaba como una losa una deuda de un mill\u00f3n de d\u00f3lares, y r\u00e1pidamente not\u00f3 que un luminoso en lo alto anunciaba Motel New Yorker, en tanto que otro r\u00f3tulo en el frente pon\u00eda The New Yorker-Boutique Hotel.<\/p>\n<p>As\u00ed que les explic\u00f3 a los due\u00f1os que los clientes perciben a un motel como algo barato. Por eso les aconsej\u00f3 posicionarse como hotel para aumentar un 70% los precios.<\/p>\n<p>Quiz\u00e1 alguien podr\u00eda pensar que una letra no puede representar una diferencia de precio tan grande, pero se trata de algo m\u00e1s que una letra, se trata de todo un concepto.<\/p>\n<p>Hechos como este demuestran que hay que ser muy cuidadoso al <a title=\"Emprender: el bautizo\" href=\"https:\/\/www.churbayportillo.com\/blog\/2006\/07\/24\/emprender-el-bautizo\/\">bautizar un negocio<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo programa de Travel Channel se llama Hotel Impossible y consiste en que un experto visita establecientos con problemas y les aporta soluciones.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,10],"tags":[122,933,294],"class_list":["post-17303","post","type-post","status-publish","format-standard","hentry","category-branding","category-emprendedores","tag-marca","tag-negocios","tag-precios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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