{"id":17510,"date":"2012-05-14T10:56:29","date_gmt":"2012-05-14T08:56:29","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=17510"},"modified":"2022-06-02T12:45:46","modified_gmt":"2022-06-02T10:45:46","slug":"un-dominio-imprescindible","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/05\/14\/un-dominio-imprescindible\/","title":{"rendered":"Un dominio imprescindible"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17518\" title=\"Dominios\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/05\/dominios.jpg\" alt=\"Dominios\" width=\"500\" height=\"200\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/05\/dominios.jpg 500w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/05\/dominios-300x120.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Tener varios <a title=\"\u00bfQu\u00e9 es un dominio?\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/07\/21\/que-es-un-dominio\/\">dominios<\/a> puede resultar muy interesante para tu negocio, pero hay un dominio que no puede faltar, el de tu marca.<!--more--><\/p>\n<p>Se trata de un tema que ya tocamos en otras ocasiones, pero como hemos comprobado que sigue despertando dudas, volvemos a tratarlo.<\/p>\n<p>Matt Cutts, el hombre clave de Google en estos temas, explica que <a title=\"Un consejo de Google para elegir un dominio\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/06\/14\/un-consejo-de-google-para-elegir-un-dominio\/\">las marcas son m\u00e1s importantes que las palabras claves<\/a>. Por eso, el dominio que no te debe faltar es el de tu marca, en lo posible con las terminaciones .com, .net y en el caso de Espa\u00f1a, .es.<\/p>\n<h3>\u00bfQu\u00e9 hago si no tengo el dominio con mi marca?<\/h3>\n<p>Depende.<\/p>\n<p>Si alguien ya ha reservado el dominio y tienes registrada tu marca, quiz\u00e1 puedas recuperarlo, aunque puede costarte bastante tiempo y dinero. Este es el procedimiento indicado para recuperar dominios .es. Tambi\u00e9n pueden recuperarse dominios .com, <a title=\"'La Vanguardia' consigue recuperar su dominio .com\" href=\"https:\/\/www.elmundo.es\/navegante\/2003\/11\/03\/empresas\/1067859108.html\">como lo ha demostrado La Vanguardia<\/a> hace a\u00f1os, aqu\u00ed te explican los pasos a seguir.<\/p>\n<p>En otros casos puedes intentar comprarle el dominio a quien lo tenga.<\/p>\n<p>Otras opciones en general no resultan tan aconsejables, pero puede recurrirse a comprar dominios <a title=\"\u00bfDebe tu empresa registrar un dominio .co?\" href=\"https:\/\/www.churbayportillo.com\/blog\/2011\/07\/19\/debe-tu-empresa-registrar-un-dominio-co\/\">.co<\/a> o .eu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tener varios dominios puede resultar muy interesante para tu negocio, pero hay un dominio que no puede faltar, el de tu marca.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9],"tags":[703,69,41,122,933,322],"class_list":["post-17510","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","tag-dominios","tag-espana","tag-google","tag-marca","tag-negocios","tag-palabras-claves"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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La opini\u00f3n de Matt Cutts, el hombre clave de Google en estos temas,\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/rAWFv43qubI\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14961,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/10\/05\/dominios-que-son-la-clave-del-negocio\/","url_meta":{"origin":17510,"position":1},"title":"Dominios que son la clave del negocio","author":"Jorge Churba","date":"5 octubre 2011","format":false,"excerpt":"El dominio es una pieza fundamental en los negocios en Internet. Matt Cutts, uno de los hombres de Google que m\u00e1s sabe de estos temas, opina que es mejor que un dominio con la marca que otro que contenga palabras clave. Pero no siempre es as\u00ed. Hay ocasiones en las\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"FreeConferenceCall.com","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/10\/FreeConferenceCall.com_.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13635,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/06\/20\/%c2%bfcuantos-dominios-necesito\/","url_meta":{"origin":17510,"position":2},"title":"\u00bfCu\u00e1ntos dominios necesito?","author":"Jorge Churba","date":"20 junio 2011","format":false,"excerpt":"Contar con el dominio m\u00e1s adecuado es b\u00e1sico para el \u00e9xito en Internet. Como vimos recientemente, Google aconseja que nuestro dominio debe ser la denominaci\u00f3n de nuestra marca. Pero se trata de que sea eso, nuestra denominaci\u00f3n de marca y no la forma legal de nuestra empresa. Por eso, si\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13014,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/04\/04\/estafa-con-conflictos-de-copyrights-y-registro-de-dominios\/","url_meta":{"origin":17510,"position":3},"title":"Estafa con conflictos de copyrights y registro de dominios","author":"Jorge Churba","date":"4 abril 2011","format":false,"excerpt":"Hemos detectado que en los \u00faltimos d\u00edas est\u00e1n llegando correos electr\u00f3nicos a empresas propietarias de dominios de Internet, en los que se dice que otra compa\u00f1\u00eda ha solicitado adquirir palabras claves y dominios relacionados con la primera empresa. Se trata de una estafa y recomendamos no responderlos. El texto de\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Piratas","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/04\/piratas.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":21497,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/29\/como-defender-tu-marca-ante-los-nuevos-dominios-de-internet\/","url_meta":{"origin":17510,"position":4},"title":"C\u00f3mo defender tu marca ante los nuevos dominios de Internet","author":"Jorge Churba","date":"29 abril 2013","format":false,"excerpt":"Si no tomas medidas, muy pronto cualquiera podr\u00eda registrar nuevos dominios con tu marca. El problema Los nuevos dominios permiten emplear cualquier terminaci\u00f3n en lugar de las conocidas punto com, punto net o punto es, pero solo est\u00e1n al alcance de quien pague\u00a0unos 140.000\u20ac m\u00e1s una cuota anual de unos\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Defensa propia","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/defensa-propia.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":22451,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/07\/18\/tres-razones-para-no-usar-una-denominacion-geografica-como-marca\/","url_meta":{"origin":17510,"position":5},"title":"Tres razones para no usar una denominaci\u00f3n geogr\u00e1fica como marca","author":"Jorge Churba","date":"18 julio 2013","format":false,"excerpt":"Por lejanas y ex\u00f3ticas o por pr\u00f3ximas y cercanas a menudo se recurre a las denominaciones de pueblos, ciudades, regiones, mares, r\u00edos y monta\u00f1as para usarlas como denominaciones de marcas, sin reparar en los problemas que esta decisi\u00f3n puede acarrear. Estos son algunos de ellos: Otros ya la usan: una\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"R\u00edo Amazonas","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/07\/Amazonas-500x173.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/17510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=17510"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/17510\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=17510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=17510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=17510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}