{"id":18330,"date":"2012-07-17T11:18:54","date_gmt":"2012-07-17T09:18:54","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=18330"},"modified":"2012-07-17T11:18:54","modified_gmt":"2012-07-17T09:18:54","slug":"los-clientes-comparan-precios-sin-salir-de-las-tiendas","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/17\/los-clientes-comparan-precios-sin-salir-de-las-tiendas\/","title":{"rendered":"Los clientes comparan precios sin salir de las tiendas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18334\" title=\"Ofertas de Shopkick en un smartphone\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/ofertas-shopkick.jpg\" alt=\"Ofertas de Shopkick en un smartphone\" width=\"234\" height=\"350\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/07\/ofertas-shopkick.jpg 234w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/07\/ofertas-shopkick-200x300.jpg 200w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/p>\n<p>Los smartphones est\u00e1n cambiando nuestras vidas a una velocidad incre\u00edble y esto incluye los h\u00e1bitos de compra en los comercios.<!--more--><\/p>\n<p>No solo el <a title=\"Showrooming: el comercio tradicional como auxiliar de las tiendas on line\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/02\/06\/showrooming-el-comercio-tradicional-como-auxiliar-de-las-tiendas-on-line\/\">showrooming<\/a> se extiende cada vez m\u00e1s, sino que <a title=\"55% of Smartphone Owners Run Price Comparisons in Stores \" href=\"https:\/\/mashable.com\/2012\/07\/16\/shoppers-mobile-in-store\/\">un estudio realizado en los Estados Unidos <\/a>demuestra que nada menos que <strong>el 55% de los usuarios de los smartphones compara precios cuando est\u00e1 dentro de una tienda<\/strong>.<\/p>\n<p>Pero la cosa no se queda ah\u00ed, los usuarios de smartphones realizan muchas m\u00e1s actividades cuando est\u00e1n dentro de un comercio de toda la vida:<\/p>\n<ul>\n<li>El 34% escanea un c\u00f3digo QR.<\/li>\n<li>El 27% busca cr\u00edticas sobre los productos.<\/li>\n<li>El 19% se baja una\u00a0 aplicaci\u00f3n.<\/li>\n<li>El 17% responde a una encuesta.<\/li>\n<li>El 9% escribe una cr\u00edtica.<\/li>\n<li>El 8% comparte en Twitter su experiencia.<\/li>\n<\/ul>\n<p>Ante ello, los comercios tradicionales reaccionan de dos maneras diferentes.<\/p>\n<p>Unos intentan impedir su actividad dentro de las tiendas, llegando incluso a retirar los c\u00f3digos de barras de los productos para evitar que comparen precios. Es decir, intentan poner puertas al campo.<\/p>\n<p>Otros ofrecen cupones de descuento y regalos a los usuarios de smartphones, empleando servicios como <a title=\"Shopkick\" href=\"https:\/\/www.shopkick.com\">Shopkick<\/a> (ver foto).<\/p>\n<p>Parece m\u00e1s que evidente que los consumidores preferir\u00e1n a estos \u00faltimos, que son los que m\u00e1s beneficios les ofrecen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los smartphones est\u00e1n cambiando nuestras vidas a una velocidad incre\u00edble y esto incluye los h\u00e1bitos de compra en los comercios.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,1],"tags":[908,294,457,941,139],"class_list":["post-18330","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-general","tag-clientes","tag-precios","tag-productos","tag-tienda-on-line","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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Seg\u00fan comScore, Espa\u00f1a es el pa\u00eds que mostr\u00f3 mayor\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Smartphone","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/08\/smartphone.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":16386,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/02\/06\/showrooming-el-comercio-tradicional-como-auxiliar-de-las-tiendas-on-line\/","url_meta":{"origin":18330,"position":3},"title":"Showrooming: el comercio tradicional como auxiliar de las tiendas on line","author":"Jorge Churba","date":"6 febrero 2012","format":false,"excerpt":"Un muchacho entra en la tienda de deportes, muy decidido pide un modelo de una conocida marca, pregunta precio y se lo prueba. No est\u00e1 a gusto y pide otra talla, se prueba las zapatillas y se asegura que le resultan c\u00f3modas. Agradece, me lo pensar\u00e9, dice. Y se va.\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Tienda","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/02\/Tienda.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":19370,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/10\/17\/ya-hay-mas-de-mil-millones-de-smartphones-en-todo-el-mundo\/","url_meta":{"origin":18330,"position":4},"title":"Ya hay m\u00e1s de mil millones de smartphones en todo el mundo","author":"Jorge Churba","date":"17 octubre 2012","format":false,"excerpt":"Los smartphones se imponen en todo el planeta: ya se est\u00e1n usando 1.038 millones y los expertos anuncian que en solo tres a\u00f1os habr\u00e1 mil millones m\u00e1s. Esto significa grandes oportunidades de negocios para las empresas que est\u00e9n preparadas para recibir adecuadamente a los usuarios de estos tel\u00e9fonos inteligentes en\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Gente con smartphones","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/10\/smartphones.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":21953,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/06\/10\/de-verdad-compran-los-usuarios-de-moviles\/","url_meta":{"origin":18330,"position":5},"title":"\u00bfDe verdad compran los usuarios de m\u00f3viles?","author":"Jorge Churba","date":"10 junio 2013","format":false,"excerpt":"Llevamos tiempo diciendo que tenemos que implementar un dise\u00f1o web responsive que facilite la navegaci\u00f3n de los usuarios que nos visitan con dispositivos m\u00f3viles. 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